Posts Tagged ‘social media’
This week, we learned more good reasons to update our LinkedIn profiles, found out that 200 terabytes of wireless data pass through the Rogers Network Operations Centre daily, and welcomed a new stream of Windows phone users to the Instagram fold. Plus we found out that Canada gets first crack at some developers’ brand new apps. Read all about it in the latest edition of the Weekend Reading.
We all know that technology has changed even the most basic of our daily tasks, from sharing grocery lists on our phones to tracking our workouts. My smartphone is most definitely my lifeline – I even negotiated my home sale a few years ago via text message. So it’s not surprising that social networks have also changed the ways Canadians job hunt.
A new study commissioned by a U.S. human resources firm found that 39 per cent of Canadians have been contacted through social media in the past year about a possible job opportunity. As reported in the Globe and Mail, 14 per cent of Canadians said they were hired after receiving a message on LinkedIn, Twitter, Facebook or a similar site. It wasn’t just employers reaching out, either – a majority of people polled (60 per cent) said social networks were a good way to forward job opportunities to others.
How have you embraced social media while job-hunting?
Windows Phone users can now filter their shots to their heart’s content: the photo-sharing social network Instagram is now available for download on the Windows Phone Store. On the Instagram blog, the team notes that the new app for Windows users currently focuses only on core features and will continue to evolve.
Instagram launched on Android in March 2012 and now has more than 150 million users.
What’s your go-to filter? Why?
At Rogers, we’re pretty proud to have been the first to launch LTE in Canada over two years ago. Our speed-seeking continues, as we’ve rolled out LTE to more than 24 million people in 120 cities – and counting. To celebrate, we created a nifty infographic featuring some of our favourite facts about the Rogers network. Did you know we service more than 9 million customers – which is twice the population of Sydney, Australia?
Check out the full story to find out how many screens our engineers use to monitor out network – and let me know which stats surprise you!
Crazy for Canada
Before an app goes mainstream, it’s probably been tested by Canadians. According to a story from Mashable, developers worldwide are using our home and native land as a testing ground for apps before launching them globally. Developers say Canada’s a good test market because its tech adoption trends and behaviours are comparable to other major markets. Plus, the article notes, Canadians are friendly and provide great feedback!
Did you know Canada is an app-testing hotbed?
It’s hard to believe it’s that time of year again already! Students are getting ready to say goodbye to summer and head back to school. Whether they’re shopping online, logging hours of screen time or using Google + to help with their study groups, technology is increasingly becoming an essential part of education. Learn more in this back-to-school themed edition of the weekend reading!
Student screen time
Graduating from high school and moving on to university brings a lot of changes – including doubling the amount of time spent working on a computer, according to a study released by Intel Canada. The majority of post-secondary students logged one to two hours of screen time – for an average total of 24 hours a week – versus 30 minutes to an hour daily, and 16 hours weekly, among high school students.
In addition to longer screen sessions, university also changes how students are spending that time. Those studying at a post-secondary institution are five times more likely than high school students to manage their finances and three times more likely to organize their schedules with online tools. Plus, the time spent doing schoolwork rises to 42 per cent, up from 20 per cent during high school.
When I was a student, my screen time was probably pretty evenly split between studying, movies and MSN Messenger (even though I was still mourning the end of ICQ). How did (or do) you balance technology and studying?
Stocking up on school supplies
Satchels are getting packed, tablets are charging and parents and students are racing around to knock those last few items off their back to school shopping lists. For many shoppers, this means turning online, according to a study from Pollara Strategic Insights.
In fact, four in five Canadians were expected to shop online, spending on average $325 in store and $163 online, as reported by Techvibes. The Visa Canada-commissioned study found that cheaper prices, 57 per cent, and better sales, 42 per cent, drew surfing shoppers. Canadians are also comparison shoppers, with 87 per cent admitting to “showrooming,” or looking at items in store before buying them online. Forty-one per cent said they do it often.
Do you scope purchases out in store before purchasing online?
Updating, emailing and sharing on the go has become second nature for most millenials – and a new survey from media buying firm Kinetic confirms the habit has gone mainstream.
In fact, smartphones are the social networking workhorses for more than half of young adults in the U.K. The July 2013 survey found 54 per cent of those aged 18 to 34 accessed social networks primarily from their smartphones, while computers came second at 38 per cent and tablets trailed with eight per cent.
Older users were a different story, with 60 per cent of those aged 35 to 54 primarily using their computers for liking, tweeting and updating. Nearly a third of this age group use their smartphones for social networking, while 12 per cent choose tablets. A mere four per cent of those over 55 years old use their smartphone for social, with the bulk, 86 per cent, choosing the computer.
In terms of what people were sharing from their smartphones – Instagram was the most popular, with 74 per cent of those with accounts posting when they were not at home. Facebook and Twitter were the other leading networks on the go, with 59 per cent and 58 per cent respectively.
I regularly tweet, like and Instagram on the go – but reserve Pinterest for my larger computer monitor at home. Do you access social networks differently based on the platform?
We celebrated the launch of the Moto X this week (check out Mobilesyrup’s review) with a panel discussion about the rapidly changing mobile industry. Guy Kawasaki, advisor at Motorola Mobility; Raj Doshi, SVP Products, Rogers; Kevin Restivo, IDC; Odile Guinot, Motorola and Daniel Bader, Mobile Syrup, shared their thoughts on what’s next for Canadian smartphone users. This included increased video viewing on mobile, more video calling and a healthy debate on location services.
Read the full panel discussion on RedBoard and let us know how you see the mobile industry changing.
With any luck we’ll have another beautiful weekend in time for Mother’s Day! Hopefully many of our digital moms got what they really wanted this year, because we’ve found more proof of their love for everything digital and social. Plus, we take a look at Canadian dependence on social media and how our new U.S. roaming rates can help you stay social across the border. Read all about it in this week’s edition of Weekend Reading.
Mobile tech helps moms be more social
It’s no secret that moms are some of the most digitally savvy people on the internet these days – but what makes them so social? It could be because 28 per cent of them are more likely to use a tablet, while 38 per cent own a smartphone. With such easy access, they are also more likely to follow at least one brand on social media and have made a purchase on their tablet in the past month.
These are just a few of the impressive stats Social Media Today uncovered in their latest blog post, which jibe with eMarketer’s findings. According to their reports, the top reasons moms participate in social media are to connect with other moms and friends and family, share milestones and get advice.
I definitely kept these stats in mind when I did my Mother’s Day shopping this year! Did you?
Canadians need a daily dose of social media
Are you among the one in three Canadians who check their social feeds at least once a day? Being someone who works with social media for a living it’s hard to imagine there are still two others out of those three who DON’T check their feeds! Work aside, I’d still be one of the seven per cent who check Facebook, Twitter and LinkedIn daily thanks to their accessibility on mobile devices.
Check out more in a new study from TechVibes this week – I’d be curious to know if there are other social networks people are using more than the three listed in this article. Perhaps YouTube, Pinterest or Google+ occupy more of your time?
New Rogers Roaming Rates
Chances are if you’re addicted to checking your social feeds, you won’t want to travel far without your smartphone. In a recent national survey conducted by Head Research for Rogers, 70 per cent of Canadians say they want to keep using their smartphones across the border because it comes in handy when checking out places to eat, seeing what the weather has in store or keeping tabs on your flight status.
That’s why this week Rogers launched a new worry-free U.S. roaming internet rate. For $7.99 per 24 hour period, you get up to 50 MB of data – enough to load 200 web pages, post 5,000 tweets, or upload 128 photos from your vacation! ! More than 99 per cent of our customers use less than 50 MB of data per day when roaming. For more information, visit rogers.com/usroaming.
Kelly is a regular RedBoard contributor.
Whether you’re sharing an Instagram photo of a culinary treat, updating your status on Facebook or checking in with your pet, you love to stay connected when travelling.
The majority of Canadians – 70 per cent, according to a national survey conducted by Head Research for Rogers – want to keep using their smartphones after they cross the border. Whether you’re sharing an Instagram photo of a culinary treat, updating your status on Facebook or checking in with your pet, you love to stay connected when travelling.
They’re using maps (71 per cent), researching places to eat and things to do (61 per cent) and checking the weather (57 per cent) and their flight status (58 per cent).
But it’s not just for trip planning purposes that smartphone users are staying plugged in. According to the survey, 40 per cent want to post updates on social media and/or share their travel photos. The majority, 58 per cent, want to be able to post to Facebook while in the U.S. and nearly three-quarters of Instagram users want to share their photos when travelling for personal reasons.
Women (62 per cent) are more likely than men (55 per cent) to share tales from their travels with their friends on Facebook, the survey found. The gender divide is less apparent for Instagram (31 per cent women, 27 per cent men), Twitter (26 per cent and 27 per cent) and Pinterest (14 per cent and 12 per cent).
And being on vacation is no excuse to go incommunicado. Eight out of 10 travellers want to use email to keep in touch with family, friends and work, while three-quarters of pet-owners would like to be able to check in on fluffy via email updates while they’re away.
Want to stay connected on your next trip? Rogers has launched a new worry-free U.S. roaming internet rate. For $7.99 per 24 hour period, customers travelling in the U.S. can access up to 50 MB of data, nearly twice the data Rogers customers typically use per day while in Canada. That’s enough data to load about 50 maps, 200 web pages, 1,000 emails, 128 photos or 5,000 tweets. While in the U.S., customers can text the word “usage” to 3330 to get updates on their roaming internet usage when they are using the $7.99 rate. For more information, visit rogers.com/usroaming.
How do you use your smartphone when you’re on the road?
We recently chatted with Toronto Blue Jays™ third baseman Brett Lawrie. He’s a fan favourite on and off the field, having gained an impressive number of followers (175K) on Twitter alone – follow him @blawrie13. After games, he swaps his glove for a device to stay connected with his online community and never misses a moment of the action.
While fans can expect Lawrie to return to the swing of things a little later this season, they can catch all the Blue Jays games on the device of their choice with Rogers Anyplace TV. You can watch the Blue Jays at 1 p.m. (ET) on Thursday as they go head to head with the Detroit Tigers.
RB: If you had to pick just one: Twitter or Instagram? Why?
BL: Definitely Twitter. I love being able to touch base with my fans online and have the chance to share what I’m up to in real-time. I really love the support I get on Twitter.
RB: You’re an active Twitter user. What made you decide to start tweeting?
BL: We’ve got lot of Blue Jays fans on Twitter so I thought, “Why not?” Now, I’m hooked. People are also really entertaining on Twitter; it’s a great way to unwind.
RB: You recently joined Instagram, are you enjoying connecting with your fans on a different platform?
BL: I’m having fun sharing my pics and getting to see everyone sporting their Blue Jays gear, especially now that we’re ramping up for a great season ahead. It’s a unique way to connect with the Blue Jays community.
RB: Your family is on the West Coast. How do they watch your Blue Jays games? Does the time difference ever get in their way?
BL: I think my family are my biggest fans; they’re always cheering me on, even if they’re not in the same stadium as me. When it’s game time, they log onto Rogers Anyplace TV on their smartphones to follow along live, wherever they are. Time difference actually isn’t an issue, because I know some of them sneak into the app while they’re at work. Out in the west coast, a lot of the games happen in the morning.
RB: When you’re travelling during the season, how do you keep connected to other live games and scores? Which device do you prefer to watch games on?
BL: I like the ease of watching sports on my phone while I’m on the road. The tablet is also useful because of the bigger screen.
RB: What devices or gadgets can’t you live without? Why?
BL: Without my phone I wouldn’t be able to tweet, share updates with friends and call back home. I also check my email on my phone a million times a day.
RB: Do you have any favourite apps you’d like to share with fans?
BL: I like to keep tabs on the scores of different games, that’s when the Sportsnet app comes in handy.
RB: A recent Rogers survey found more than half of smartphone owners sleep with their phones. Do you think you could go a day without your smartphone?
BL: No way. Probably not. It would be like a day without wearing my glove.
RB: What do you wish your smartphone could do to make your life easier?
BL: In a perfect world, I wish my smartphone could somehow make me meals. Now, that would be cool.
How do you keep up with your favourite Toronto Blue Jays player?
Kaili is a regular contributor to RedBoard
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Long-time Toronto Maple Leafs fan Chase Hadden was our first lucky winner for the Rogers Game Day Social Media Insider experience, getting a behind the scenes look inside the Air Canada Centre on March 28 when the Leafs played the Carolina Hurricanes. To help him shadow the Leafs social media team and share his experience with his friends and followers, Rogers set him up with exclusive media access, an LG Optimus G and four tickets to the game. (Rogers customers still have one more chance to win an experience – visit Rogersgameday.ca for details).
Q: What was it like to be at the Rogers Social Media Insider?
A: Being able to sit in the press box with other media and scouts was amazing. Getting behind the scenes access was outstanding. I got to watch the Leafs walk out of their dressing room and make their way to the ice at the beginning of the game. We went into the “truck” to see what it is like to see the producers work during a televised game. That experience cannot be put into words. They work very hard and deserve a ton of credit.
Jon Sinden and Matt Laboni from the Maple Leafs social media team showed me the ropes on how they use their social media platforms during a game and get their content to the fans at a very fast pace. It was great being shown on Leafs TV as Jon and I were discussing how many “Likes” a particular photo that was uploaded from their Facebook account would get by the end of the night. They got me to pick a filter for one of their Instagram photos and picking a fan’s tweet for an update after a period. Under the official Maple Leafs Twitter account, they retweeted some of my goal updates, uploaded a video of the players walking to the ice and asked me to explain how I became the social media insider for the game.
Q: How long have you been a Leafs fan?
A: I have been a Leafs fan for as long as I can remember. My dad and I watched Hockey Night in Canada every Saturday. I remember trips to Maple Leaf Gardens to watch Doug Gilmour and Wendel Clark and how bright the ice looked when you came out of the tunnel to the stands.
Q: How does technology help you follow the team?
A: I use a laptop and phone during the games. On non-game days, I log onto MapleLeafs.com for post-game interviews and read game recaps.
I use Twitter, Facebook and Instagram to follow the team. It is the easiest way to get instant information if I happen to be away from a TV to watch the game and is a great way to interact with other fans. Because of these platforms, I have interacted and met with Leaf fans from across the pond Ian White, from Scotland, and Mark Rackham, from England. These two stay up late at night with the five-hour time difference and watch their favourite team until the final horn. Leafs Nation is truly global.
Q: What’s the best part about connecting with the team and other fans online?
I think it is great (to see) teams connecting with their fans. The fans are the reason for the success of merchandise and ticket sales. When I first started using Twitter I started following my favourite team. When I got an e-mail saying that the Toronto Maple Leafs were following me (that) was pretty cool. And then when they first re-tweeted one of my goal updates to over 200,000 of their followers, that was the ultimate thrill and I still get that feeling when it happens.
I think all teams in every sport should do everything they can to connect with their fans and build relationships with them. The Maple Leafs I feel are leaders in not just the NHL, but all of professional sports in engaging with their fans.
There’s still one more chance for Rogers customers to become our Rogers Social Media Insider with Maple Leafs Game on April 18. Click here to learn more.
How do you keep up with your favourite team?
Jennifer is a regular RedBoard contributor.
UPDATE, May 8, 4:45 p.m.: What does exclusive media access to the ACC look like? Only Rogers Social Media Insiders Chase, Andrea and Mark know for sure! See their photos on our Pinterest board.
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It’s an exciting time to be in the tech industry and see the advancement of technology first hand. From how social media is affecting the way we communicate, to the evolution of smartphone cameras and mobile payment solutions – there’s always news to catch up on in our weekly Weekend Reading series.
Has Twitter become the new 911 for emergencies?
This week Tech Vibes posed an interesting question to their readers: Social Media and Emergency Response: Would You Tweet or Dial 9-1-1? In their post, they look at the changing landscape of technology, and how real-time capabilities have altered our methods of communication.
How far have we come? A whopping “63% of Canadians think disaster and emergency response agencies, including fire and police, should be prepared to respond to calls for help that are posted on social networks.” But how much faith do we have in response times, and which news source do we trust the most? Find out in the full article here.
Digital cameras vs.smartphone cameras
Cameras are a unique piece of technology– they’re the rare device that remains in constant demand for the tech world.Everyone wants to capture memories, and the addition of cameras to smartphones has made it that much easier to snap and share your adventures.
Gizmodo wrote a brief article this week on just how far smartphone cameras have advanced, claiming that some tech devices have better cameras now than traditional point and shoot cameras from just five years ago! Check out the full article for their comparisons and let us know your fave smartphone cameras in the comments below.
Speaking of smartphone cameras, we also did a Q&A with photographer Alex Evans earlier this week about his experience with the camera on the new Motorola RAZR HD LTE. Check out the post, and some of his pictures here.
Mobile Wallet Updates
Mobile wallets remain a hot topic in the news this week. Shortly after our announcement of our partnership with Gemalto for secure mobile NFC payment solutions, eMarketer published an article called Mobile Wallets or Fully Digital Wallets? In it, they examine why consumers want mobile payments extended beyond their mobile wallets to their PC, and what steps companies are taking to get there.
iPhone in Canada also shared their thoughts on our announcement, reminding readers of our current partnership with CIBC to pilot NFC-enabled devices. Tech Vibes also published a post about mobile wallet. In it, the included excerpts of a conversation with David Robinson, VP, Emerging Business at Rogers about mobile payment security measures.
Got more tech news? Tweet us @RogersBuzz!
Kelly is a regular contributor for RedBoard
We’re always looking for new ways to share information with you. That’s why we just launched two new social sites: Rogers SlideShare account, which gives you access to our best research, presentations and case studies and Rogers Pinterest account, telling the Rogers story through pictures.
What are we doing on Pinterest?
Pinterest is a virtual pinboard that lets you organize and share all the awesome images and videos you find online. According to this post by Mashable, Pinterest – as of March 2012 – served up 2.3 billion page impressions to over 4 million unique visitors a day.
Each account is organized into boards. A board can be created on any topic, but for us, we’ve created boards that we think help tell the Rogers story. Right now, you can find boards like Vintage Rogers, containing historical pictures of Ted Rogers, or Tech Trends, featuring some images of the latest smartphones in our lineup. We’re adding content daily, so go check it out.
What are we doing on SlideShare?
SlideShare is the world’s largest community for sharing presentations online. According to its website, SlideShare has more than 60 million visitors and 130 million pageviews per month which ranks it among the top 200 most visited websites in the world. In addition to sharing presentations, SlideShare also offers documents, PDFs, videos and webinars from some of the world’s top brands.
We’re using our SlideShare account as a way to share our latest ideas and research as well as connect with like-minded customers, business owners and entrepreneurs.
Right now we have several presentations and documents including the latest Rogers Innovation Report, and several case studies about great businesses using Rogers mobile and wireless technology like Pita Pit, Coach Lines and McPhail Auto Service and Sales.
We’re adding more content daily so make sure you follow our account for the latest presentations and case studies. You can find Rogers SlideShare account at www.slideshare.net/rogers.
Do you use SlideShare or Pinterest? What do you love about these platforms?
Want to know what other social sites we’re using? Check out Social @ Rogers , your one central spot to find and interact with all of our social sites.
Miranda is a regular contributor to RedBoard
WelcomeThe official blog of Rogers Communications, RedBoard™ is a place to discuss news and ideas as well as industry issues and trends. Join the conversation. For our comments policy, click here (Updated July, 2012).
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