Posts Tagged ‘online content’

Keith Pelley on media in 2011: ‘Life’s not linear now’

Keith Pelley Rogers Media

This is going to be the year when video comes of age across multiple platforms, says Keith Pelley, President of Rogers Media.

Pelley recently joined Rogers to lead our media organization through what is arguably one of the most pivotal times in the industry’s history.  From digitization of content,  to accessing it on new devices, 2011 will no doubt be exciting.

I sat down with Pelley to get his take on what’s next for the industry as well as what consumers of Rogers content can expect this year. Here are the highlights from our conversation:

What’s your forecast for the Canadian media industry in 2011?

This is the year when video comes of age online and on-demand, across multiple platforms. TV anywhere – or entertainment anywhere – this is the year when it hits critical mass.

We had a pretty good understanding during the Olympics that people want to be exposed to content in so many different ways.  As well, we’re starting to learn that multi-tasking is becoming commonplace. Life’s not linear now. You jump in, you jump out – you stop watching, you pick it up, you move.

The way people consume media continues to evolve and the tablet is the newest innovation that will steer people to view content completely different.

Any specific examples for what consumers of Rogers content can expect from us this year?

They’re going to see great content on the platform of their choice – and integration of content is going to be critical.

So, you’re going to be able to read an article from Maclean’s in a hard copy or you’re going to be able to read it in an iPad app. You’re going to be able to experience the prime-time programming on Citytv, like Modern Family, on conventional TV or video on demand – or, on your iPad. It really comes down to content with unlimited choices to experience it.

We’re no longer just television broadcasters or radio broadcasters – we’re content distributors. And, our goal will be to continue to provide unprecedented choice for consumers to experience the content that we produce and acquire – and this content  is certainly something we want to have ‘best in class.’

And we’re in an excellent position to experiment with multiple platforms, given that Rogers is an integrated media and distribution company. So, we can play online, on-demand and on-mobile.

Looking back at your career, how would you describe the current state of the media industry?

It was pretty exciting when the Internet came out – and then when it started to take off. It was exciting when HD became reality and it changed the way we viewed content.

I think the tablet is right up there with those two –  it is a game changer. This is a very, very exciting time. Long gone are the days when we huddled around the radio or television on a Saturday night.

Richard Bloom is a regular contributor to RedBoard.

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Highlights & video from Rogers TabLife TO

Rogers TabLife TO audience

On Friday, Rogers headquarters in Toronto was buzzing as 200 visitors, many with tablet in hand, attended the inaugural Rogers TabLife TO.

Throughout the day, twelve speakers touched on the ways the tablet is transforming the way we live, work and play. Rogers’ John Boynton also announced three initiatives to help grow Canadian usage of tablets, which he declared were “dashboards” of tomorrow.

Catch up on what you might have missed

For those that couldn’t make it, we’ve uploaded six full-length videos of the day’s sessions.

1. Duncan Stewart of Deloitte Consulting gives an entertaining take on What’s Next For Tablets.

2. John Boynton of Rogers discusses Tablets In A Connected World.

3. Tablets and the Media panel featuring Bob Stein, Institute for the Future of the Book; Stephanie Jackson of Zinio; Matt Hartley of the National Post; and Claude Galipeau of Rogers Media.

4. How Tablets are Transforming Business panel featuring Dr. Wendy Graham, who uses tablets in her practice; Margaret Stuart of SAP Canada who uses special tablet software for sales leads; and Gord Stein, Vice-President of Rogers Business segment.

5. The inspiring Tablets and Autism case study by University of Toronto researcher Rhonda McEwen

6. Live demo of the BlackBerry PlayBook by RIM’s David Neale, featuring Q&A with TabLife MC Marc Saltzman.

For more on the day’s events at Rogers TabLife TO, check out posts by MobileSyrup, Engadget and The Cellular Guru.

 

Did you attend Rogers TabLife TO? Do you have any feedback on the event?

Rob Manne is a regular contributor to RedBoard.

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Live from Rogers TabLife TO: CMO declares tablets dashboards of tomorrow

We’re big believers in the future of tablets.

Today at Rogers TabLife TO, we unveiled a series of initiatives to help our tablet customers get the most out of their devices, including a Remote PVR designed for tablets.

We’ve also developed data sharing plans for tablets and will introduce a tablet-friendly version of Rogers on Demand Online early next year, John Boynton, Rogers executive vice president and chief marketing officer, said this morning in a keynote speech.

Boynton told the conference:

“Tablets are the dashboards for the highways of tomorrow. They are the command centres of the future…I can tell you about a service we’re working on that allows you to remotely control your home devices.  Starting in 2011, you will be able to set your home PVR using your tablet.  This means that while sitting in a restaurant you can choose what movie you want to watch.  You’ll never have to worry about missing the first period of a Leafs game.”

He added that Rogers is committed to data plans that allow our customers to move between their devices easily, seamlessly and reliably.

“Instead of separate plans, people can buy a combined plan that is less expensive and now share their data across the devices they want. Data sharing is important because tablets will not replace smartphones. Tablets will be companion devices to smartphones providing instantaneous connections on a bigger screen wherever you are.”

We created Rogers TabLife TO to explore ways tablets are changing how we live, work and play. You can learn more about today’s event at tablife.ca. And, we’ll have full coverage of Rogers TabLife TO here on RedBoard early next week.

Rogers Tablet Touchpoint 2010

Alongside the event, we worked with The Strategic Counsel on research related to attitudes, behaviours and impacts of tablet use in Canada. Key findings of the Rogers Tablet Touchpoint 2010 include:

  • 69 per cent of tablet users take their tablet everywhere they go
  • 58 per cent of tablet users say their tablet is typically the first device they turn on in the morning
  • 44 per cent of tablet users say they would rather give up their desktop or PC than their tablet.
  • 63 per cent of owners use their tablets for work at least some of the time
  • Almost 60 per cent of those do not own a tablet agree that tablets will transform the way we live, work and play
  • 42 per cent say they plan to purchase a tablet within the next year.

You can see the detailed survey results here:

Want to win a tablet?

Coinciding with Rogers TabLife TO, we’re running a national contest where we’ll be giving away a Dell Streak and Samsung Galaxy Tab. To enter, all you have to do is tweet how a tablet could change your life for the better along with the hashtag #TabLife. For more details, check out @RogersBuzz on Twitter.

 

Keith McArthur is senior director of Social Media at Rogers

Update (December 3, 6:00 PM): As a preview of next week’s wrap-up post, below you’ll find photos from Rogers TabLife TO as well as the keynote speech from John Boynton entitled “Tablets in a Connected World.” We’ll have more videos here on RedBoard soon, including the sneak-preview demo of the new BlackBerry Playbook tablet with RIM’s David Neale.

Update (December 6, 10:20 AM): Below Research In Motion’s David Neale talks to Marc Saltzman about the soon-to-launch BlackBerry PlayBook tablet and what’s next for the tablet space in 2011. Neale demos a prototype device, including a hands-on with the user interface, HD video and camera functionality.

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Talking tablets with Claude Galipeau: ‘Hundreds of thousands of apps, billions of webpages’

While touch-screen applications get most of the attention among tablet users, could the browser be the real killer app

Claude Galipeau, Rogers Media’s Senior Vice President and General Manager of Digital Media, thinks so.

As part of our RedBoard series about how tablets are changing the way we live, work and play, we asked Galipeau about his tablet use and what’s next for this device category. For 2011, he sees fragmentation among operating systems and designs, similar to what has occurred in the smartphone space – and that will pose a challenge for those creating content for this technology.

1. How do you use your tablet?

I use it at home, at work, to browse the internet, play games, watch videos and email. I use it for a dual-screen experience when watching TV to check out the filmographies of actors on IMDB or to send a Facebook message to people about the shows that we’re watching. In terms of games, I often use it while traveling – especially on planes – to play games like NFS Shift or Chopper 2. And of course I watch video, especially on planes with noise canceling earphones.

2. What has surprised you most about the device?

The device isn’t bad as a work email device. I thought it would be more of an entertainment device.

3. What are your predictions for tablets in 2011?

There will be more competition for the iPad and fragmentation of the device ecosystem. We’re seeing many manufacturers with different operating systems supplying the market with devices and as a content producer, this is challenging because there are different optimizations required for each one. We have to play in both the app and browser ecosystem to be relevant and this makes it more difficult to quickly produce high quality products for our audiences and users.

In 2011, we’ll see the same kind of device fragmentation on tablets that occurred on mobile phones. Different operating systems and different form factors will be a challenge for designers.

4. If you were sent to a desert island and could take one device, would it be a tablet or another device? Which one and why?

Smartphone because of the texting and talking capabilities. I would use it to hear my wife and baby’s voices.

5. What’s your one must-have app?

The browser is my #1 app.  Our data shows that 60 per cent of users say the browser is their primary activity on the iPad. There may be hundreds of thousands of apps available on the iPad, but there are billions of web pages accessible off a browser.

Galipeau will be part of a panel entitled “Tablets and the Media” at Rogers TabLife TO tomorrow.

You can learn more about the event at tablife.ca. We’ll have full coverage of Rogers TabLife TO here on RedBoard and shortly after the event.

Miranda MacDonald is a regular contributor to RedBoard.

UPDATE (December 2, 1:10 PM): Alongside tomorrow’s event, we’ll be running a national contest where we’ll be giving away a Dell Streak and Samsung Galaxy Tab. To enter, all you have to do is tweet how a tablet could change your life for the better along with the hashtag #TabLife. Follow us @RogersBuzz on Twitter to learn more.

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Talking tablets with Marc Saltzman: ‘I rely on the device’

Marc Saltzman Rogers TabLife TOTablets burst onto the scene earlier this year and already have become an essential device for many professionals to demo materials to clients, keep in contact with co-workers and consume content.

As part of our RedBoard series about how tablets are changing the way we live, work and play, we asked journalist and consultant Marc Saltzman five questions about how he uses tablets as well as what his predictions are for this technology.  He sees tablets becoming one of the most-exciting device categories 2011 as many more players enter the mix.

1. How do you use your tablet?

I use my Apple iPad on a daily basis. I use it for consuming media (watching video, reading e-books and playing games), as well as looking up information on the web and reading email. I also listen to music and audiobooks. To a lesser extent, I write articles on the tablet via the built-in soft keyboard or on one of the keyboard docks I have.

2. What has surprised you most about the device?

Frankly, I’m surprised at how much I rely on the device. I wasn’t sure if I really “needed” another device like this – one that’s somewhere in between a cellphone and computer in size, functionality and price but find it very lightweight and easy to carry, it boots up immediately and lasts many hours between charges. I’m also surprised how much I use the 3G connectivity opposed to Wi-Fi (especially when on the road).

3. What are your predictions for tablets in 2011?

I predict this will be one of the most exciting categories, with many players jumping into the mix, including Android, BlackBerry, Microsoft and other players. While it doesn’t quite replace the PC, there are so many inherent benefits to tablets. And when you fold in the apps, it completely changes the game; in fact I don’t think tablets would be as successful without accompanying app stores

4. If you were sent to a desert island and could take one device, would it be a tablet or another device? Which one and why?

Ha, good question. Assuming there’s electricity, yes? Well, since I’m a journalist and author, I’d probably keep my sanity by writing (maybe a book or 10), so maybe a PC with a physical keyboard would be more ideal for someone like me, but maybe a tablet with external keyboard?! I hope I’d have access to the App Store to see what new apps debuted every day!

5. What’s your one must-have app?

TuneIn Radio ($1.99). It’s an app that lets you listen to more than 40,000 radio stations from around the world (fully searchable and browse-able); you can record songs or broadcasts to listen to later on; pause, rewind or fast-forward like a PVR; program a timer to record something in advance; and much, much more.

Saltzman will be the MC at Rogers TabLife TO on December 3rd.

You can learn more about the event at tablife.ca. We’ll have full coverage of Rogers TabLife TO here on RedBoard on December 3rd and shortly after the event.

Richard Bloom is a regular contributor to RedBoard.

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Talking tablets with Bob Stein: ‘A consumption device’

Tablets have become a popular device for consuming content – whether it’s reading magazines, watching movies on a flight, playing games on the go or sharing stories with people from your sofa.

As part of our RedBoard series about how tablets are changing the way we live, work and play, we asked Bob Stein, Co-Director of the Institute for the Future of the Book, five questions about his tablet use and what’s next for this technology.  He sees the tablet as a device designed for consuming content.

1. How do you use your tablet?

As a consumption device. surfing the web via FlipBoard and Facebook, reading email (and writing short replies), watching video, listening to music, reading books, playing expressive games (e.g. SoundDrop, my current favorite)

2. What has surprised you most about the device?

I always expected that when “the tablet” arrived it would be a new form factor for an all purpose consumption/production device. However, with the arrival of the iPad, Apple separated consuming from creating.

3. What are your predictions for tablets in 2011?

There are going to be lots of new models and the Android-based tablets are going to begin challenging the iPad’s dominance in the market.

4. If you were sent to a desert island and could take one device, would it be a tablet or another device? Which one and why?

If there is internet connectivity I want a Macbook Air because I can use it to create as well as consume. If no internet connectivity, i would reject the iPad with it’s limited memory in favor of the Mac Powerbook with the largest hard drive so I can load it with books, music and video.

5. What’s your one must-have app?

Kindle reader for iPad

Stein will be part of a panel entitled “Tablets and the Media” at Rogers TabLife TO on December 3rd.

You can learn more about the event at tablife.ca. We’ll have full coverage of Rogers TabLife TO here on RedBoard on December 3rd and shortly after the event.

Richard Bloom is a regular contributor to RedBoard.

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Talking tablets with Stephanie Jackson: ‘More tablets for more people’

As part of our RedBoard series about the way tablets are changing the way we live, work and play, we asked Stephanie Jackson, Vice President, Client Services with app developer Zinio five questions on how she uses her tablet and what’s next for this technology. She says 2011 will see more tablets for more people.

1. How do you use your tablet?

To read, to play, to work and to share. I read magazines; I play games; I surf the web. I love being able to easily share all with friends and family on a plane, on the sofa, even at the table. I also read and answer work emails – easy to read and respond with the larger keyboard.

2. What has surprised you most about the device?

The ease of use for a larger device – I can flip pages of my favorite magazines with the same hand that I’m using to hold the device – very convenient for reading magazines on the train here in NYC.

3. What are your predictions for tablets in 2011?

More tablets for more people. The market will expand beyond the current iPad early adopter market. Not only will tablets be given as gifts this year, but new tablets will be introduced with different models, uses and demographics.

4. If you were sent to a desert island and could take one device, would it be a tablet or another device? Which one and why?

Tough question! I would probably take a tablet. Assuming there is no wireless on the desert island, I won’t get much work done so might as well be entertained with magazines, games, music, etc. all loaded and accessible without internet on my iPad. The only downside might be the battery life and need for shade to read!

5. What’s your one must-have app?

I can’t pick just one! I love the Zinio app, of course, for magazines with ease of use and storage. I’m also quite partial to Scrabble. Both are great for flights, train rides, etc.

Jackson will be part of a panel entitled “Tablets and the Media” at Rogers TabLife TO on December 3rd.

You can learn more about the event at tablife.ca. We’ll have full coverage of Rogers TabLife TO here on RedBoard on December 3rd and shortly after the event.

Richard Bloom is a regular contributor to RedBoard.

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New RedBoard series: ‘Talking tablets with…’

Duncan Stewart Rogers TabLife TOIf you were sent to a desert island and could only bring one device, would it be a tablet?

Today, we’re kicking off a new RedBoard series about how tablets are changing the way we live, work and play. We’ve asked technology, business and marketing experts how they use their tablets and what’s next for the device.

Up first is Duncan Stewart, Director of Deloitte Canada Research. He calls tablets the “Swiss Army knife” of electronic devices.

1. How do you use your tablet?

Web browser – 50%. Email device – 25%. Reader of online newspapers, magazines and eBooks 25%. Video – almost nothing, to my surprise.

2. What has surprised you most about the device?

I was expecting it to be a good device. I was expecting that some of the time it would be as good as my PC. I am surprised how often it is BETTER than my PC.

3. What are your predictions for tablets in 2011?

I am in the Predictions biz! Deloitte has two for 2011: tablets in the enterprise go to 40% of sales, and tablets (and smartphones) do NOT see a monopoly OS provider emerge. OS monopolies are so last century…

4. If you were sent to a desert island and could take one device, would it be a tablet or another device? Which one and why?

I would take a water purifier, but that’s just my survival side! Assuming those kinds of necessities are taken care of, tablet (plus wifi router). It’s the Swiss Army knife of electronic devices.

5. What’s your one must-have app?

Don’t have one. Every app I use a lot is for content that I could otherwise access through a browser. Apps just make it easier, and sometimes richer.

Stewart will be giving a keynote at Rogers TabLife TO entitled “What’s Next for Tablets?”

You can learn more about the event at tablife.ca. We’ll have full coverage of Rogers TabLife TO here on RedBoard on December 3rd and shortly after the event.

Want to talk tablets with us at Rogers TabLife TO?

At 11 a.m. ET tomorrow (Friday, Nov 26), we’ll open up a limited number of free tickets for the event on a first-come, first-served basis at tablife.ca. Your ticket includes admission to Rogers TabLife TO only, and you will be responsible for your own transportation to Toronto.

 

Richard Bloom is a regular contributor to RedBoard.

UPDATE (November 26, 11:00 AM): We have opened up a block of tickets for TabLife TO. You can register right now at tablife.ca.

UPDATE (November 26, 12:40 PM): The block of tickets made available this morning are now gone. Should we be able to open up more tickets, we’ll post an update to RedBoard and via our @RogersBuzz Twitter account.

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Tablets in focus: Rogers TabLife TO set for December 3rd

TabLife TOOn Friday, December 3, we’ll bring together experts in technology, business and media at Rogers TabLife TO, a half-day conference looking at how tablets are transforming the way we live, work and play.

We’re big fans – and users – of tablets. While 2010 saw their launch, 2011 is expected to be the year they take flight. This event will look at the implications of that growth and examine the new opportunities for users of all stripes – from big business to the average consumer.

Some of the questions we’ll be asking at TabLife TO include:

  • How are people using tablets and where do they fit into our daily lives versus netbooks, smartphones and other devices?
  • How are businesses using tablets to tackle critical challenges?
  • Will tablets threaten or revolutionize the media landscape?
  • How will our content and lives stay connected amid a proliferation of devices?

TabLife TO will take place at Rogers HQ in downtown Toronto. You can learn more about the event at tablife.ca.

Interested in joining us?
At 3 p.m. ET this Monday, Nov 22, we’ll open up a limited number of free tickets for TabLife TO on a first-come, first-served basis at tablife.ca. Your ticket includes admission to the event only, and you will be responsible for your own transportation to Toronto.

But don’t worry if you can’t make it down to the sessions. We’ll have preview material here on RedBoard leading up to the event, as well as comprehensive wrap-up coverage of highlights and insights.

So tell us: how are tablets changing the way you work and consume content? Do you have a tablet or want one? What would you like to see discussed at the event?

 

Richard Bloom is a regular contributor to RedBoard.

UPDATE (November 22, 3:00 PM): We have opened up a block of tickets for TabLife TO. You can register right now at tablife.ca.

UPDATE (November 22, 3:11 PM): Thanks for your interest and excitement about TabLife TO! Our limited number of tickets was reserved very quickly. Should we be able to open up another block of tickets, we’ll post an update to this post and via our @RogersBuzz Twitter account.

UPDATE (November 25, 9:45 AM): We will be opening up another block of free tickets to Rogers TabLife TO at 11 AM ET tomorrow (Friday, November 26) via tablife.ca.

UPDATE (November 26, 11:00 AM): We have opened up a block of tickets for TabLife TO. You can register right now at tablife.ca.

UPDATE (November 26, 12:40 PM): The block of tickets made available this morning are now gone. Should we be able to open up more tickets, we’ll post an update to this post and via our @RogersBuzz Twitter account.

UPDATE (December 2, 11:05 AM): A final block of tickets for TabLife TO are now available. Last chance to get one at tablife.ca.

 

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RedBoard video: Shorts in the City app hits the iPad

If you’ve got an iPad, the challenge now is what to put on it: so many apps, so little time.

Alongside its Canadian launch, Rogers Media became one of the first companies in Canada to unveil a video app for the iPad. The free Shorts in the City app is part of the Citytv.com Shorts in the City program that offers serialized online video content of 17 shows, making up 500 episodes and 35 hours of drama, comedy, sci-fi, thriller, horror and animation. The videos are available across the Rogers Media websites, rogersondemand.com, on iPhone (exclusively for Rogers Wireless customers) and soon for Digital Cable TV subscribers on the Rogers On Demand channel.

As part of our RedBoard video series, Claude Galipeau, Senior Vice President and General Manager of Rogers Digital Media, talks about the program, does a live demo of the app and talks about what’s next for the Rogers’ media properties.

Have you tried the Shorts in the City app? What’s your favourite show? And what apps do you recommend for the iPad?

Miranda MacDonald is a regular contributor to RedBoard.

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