Posts Tagged ‘magazines’
From broadcast news and magazine publishing to smartphones, internet and cable television, there’s always a lot going on at Rogers. All these products and projects also mean our employees have a wide variety of responsibilities – including some pretty cool jobs. So once a month we’re checking in with Rogers employees who love what they do. This month, Elana Schachter, Director of Digital Product Strategy for Rogers Publishing, shares a glimpse inside the world of tablet magazines and apps.
Confession: Until recently, most of my workouts consisted of me sweating to the oldies in my basement using DVDs. As Director of Digital Product Strategy for Rogers Publishing, I knew there had to be a more modern way to stay in shape. I had a vision for an app that allowed you to customize your workout using your iPad. With a little luck (and some sweat of a different kind), earlier this year we made my dream app: the Chatelaine 10-Minute Fitness app.
I’ve been with Rogers for many years and have been fortunate to have held a multitude of roles across Rogers Communications and Media. What I love best about my current role is the ability to consider what consumers are looking for and having resources to deliver that vision, while further expanding our brands into the mobile space.
My role also allows for constant learning. My friends like to joke I have a new smartphone every time they see me – they are kind of right. Plus I get to work with some of the most exciting companies in the mobile space - Apple, Google and Samsung – on a daily basis.
Early on, Rogers Publishing saw success with the development of our iPad magazine replicas for Maclean’s in December 2010. The first Canadian magazine title to be available on the digital newsstand, it can often be found in the top 10 most popular titles in the country. We quickly realized we needed to add iPhone to the mix and have since launched iPhone magazine editions for Maclean’s, Canadian Business and Hello! Canada. Hello! Canada has remained in the #1 spot since launch at the end of May – impressive, right?
Now all of our consumer magazines are available across multiple digital newsstands including Blackberry, Apple and Google Play. We recently reached a new milestone, with more than 1 million app downloads across all of our titles.
Maclean’s also launched our first eBook on the Shafia Honour Killing Trial in March 2012, and it continues to be one of our top sellers. In July of 2012, we grew our team to better support the development of eBooks. We have since published 69 eBooks on a variety of topics.
Our team has also been experimenting with custom iPad apps for iTunes. We have launched 13 to date, including Chatelaine Recipe Box, Châtelaine Guide Pleine Forme, Canadian Business Retire Happy and Maclean’s Universities Guidebook. (Click to view our full collection of Rogers Publishing apps on iTunes).
But the most successful stand-alone app to date has been Chatelaine’s 10-Minute Fitness app. I’d been fantasizing about an app that would let you mix and match to build custom workouts that you could play on your TV using Apple’s AirPlay. Given Chatelaine’s amazing health and wellness content, it was a natural fit. The app contains 14 custom workouts which means we had to produce videos for more than 100 moves! It was a lot of work but totally worth it. The app launched at the end of May and within its first month reached #14 on the overall iPad charts, ahead of some of the world’s most popular games and social networking apps. It’s since been downloaded 100,000 times and ranked #1 in the Health & Fitness category in 49 countries around the world! The app is free to download and includes Chatelaine’s All-Star Workout and a detox diet plan.
Not only did this app deliver on my workout needs but it is also helping drive revenue for the company. Our team is hard at work on creating more apps every day. Keep checking your favourite magazines’ print, digital and website editions for details.
Did you know?
Rogers recently launched a new Career Zone. Check it out today at jobs.rogers.com to explore how you can build an exciting, rewarding career at Rogers!
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The ability to read more than 100 of the world’s top magazine titles with a swipe on my tablet? Sign me up! Next Issue Canada is an all-you-can-read digital magazine service that launched exclusively for Rogers customers this week. We sat down with Ken Whyte, President of Next Issue Canada, to talk about what this Canadian first-of-its-kind platform means for readers.
“Rogers is all about delivering great experiences to consumers, whether it’s Smart Home Monitoring or cable or wireless service. Next Issue Canada is another world-class offering that’s entirely compatible with people’s digital lifestyles today,” says Ken. “We want to be first with bringing new experiences and new ways of enjoying your device and the content on your device.”
One in four Canadians currently owns a tablet, and they expect their media to keep up with them on the go, whether that’s catching breaking news via Twitter, streaming the latest game on Rogers Anyplace TV or flipping through their favourite magazines.
“I’ve always loved magazines and magazine content, and this makes both far more accessible and available than they’ve ever been before,” says Ken. “You can go as deep as you want into one issue of Vogue, just flip through the latest issue of Time, look at the cartoons in The New Yorker or just check out the latest recipes in Chatelaine. To have all that content at your fingertips for one low price is an incredible leap forward for the magazine industry and for people who love magazines.”
In addition to current issues, the Next Issue Canada newsstand also includes digitized back issues, and some titles that may not be on your regular reading list. “It’s an opportunity to expand your horizons and find related content and titles that would lead to a richer experience,” he says.
It’s also about accessing your favourite features as quickly as you would a breaking news story. “The great advantage of the tablet is instant access to the content that you most desire,” says Ken, noting that before digitized publishing, readers needed to make a special trip to the newsstand or subscribe, with a waiting period of a few weeks before the first issue arrived.
“Now, if you’ve got an urge to do some cooking, you decide you want a new hairstyle, you decide that you want to look for a new car, or you want to figure out exactly what’s going on in Syria, you can do it right now on a tablet – and it looks beautiful. It’s a great reading experience.”
The move to tablets has also caused a shift in the kind of content magazines are publishing. “This is a really exciting time to be in the magazine industry, because the tablet has enabled us to move beyond paper, and add interactive features like video, commentary and reader feedback, that simply didn’t exist before. Magazines are becoming a much richer experience.”
Ken gives the example of Wired, which while, “still based in words and pictures, is bringing that reading experience to life in whole new ways” with innovative interactive graphics and additional video content. “It’s a truly multimedia experience.”
How can I get it?
Rogers wireless and cable customers will be the first Canadians to check out Next Issue Canada, with exclusive access for an initial two-month free trial. On Dec. 15, all Canadians will be able to access the Next Issue Canada newsstand, with the first month free.
Available on iPads, Android tablets and Win8 devices, Next Issue Canada offers unlimited access to all of the newsstand’s monthly magazines, including all digitized back issues, for $9.99. For $14.99, in addition to the monthly titles, customers will also be able to read all the weekly publications (and their digitized back issues). After the free trial ends, if the service is not cancelled, customers will start getting charged a monthly fee based on the billing information provided during the trial period.
Sign up today by visiting nextissue.ca and logging on with your My Rogers username and password. If you don’t already have a login, you can create one now.
Has digital access changed the way you read magazines?
I love magazines. For me, they’ve always felt like a treat: Articles to be savoured, recipes to try, workouts to mimic and outfits to covet. Whenever I get a new issue, either digitally or in good old-fashioned snail mail, I can’t resist a quick flip through. Now, I’m going to need to block off even more reading time!
On Oct. 15, Rogers will launch Next Issue Canada, an all-you-can-read subscription digital magazine service. Canadian subscribers will now have unlimited access to more than 100 Canadian and U.S. titles, including all Rogers titles, thanks to a partnership with Next Issue Media. Rogers wireless and cable customers will be the first Canadians to take advantage of this new platform, with exclusive access for an initial two-month free trial.
What is Next Issue Canada?
The Next Issue platform is a subscription digital magazine service that serves up a newsstand chock full of your favourite titles – capturing the best of print with added interactive features to bring it all to life.
How does it work?
Next Issue Canada customers will receive unlimited access to all the monthly magazines in the newsstand, starting at $9.99. For $14.99, in addition to the monthly magazines, customers will be able to access all weekly publications. Both subscriptions include all digitized back issues.
When can I get it?
Next Issue Canada launches Oct. 15 on iPads, Android tablets and Win8 devices. Rogers wireless customers will have exclusive access for an initial two-month free trial. On Dec. 15, all Canadians will be able to access the Next Issue Canada digital newsstand, with the first month free.
What magazine titles top your must-read list?
Lucky for you, we’ve got the Rogers Reader’s Advantage program. Did you know that as a Rogers customer, you can get some of your favourite magazines for as low as $1/month? It’s true! You can get great titles like MacLean’s, Chatelaine, Sportsnet and Today’s Parent for up to 85% off the cover price. Just pick out the ones you like, and they will be added to your Rogers account. Pay nothing up front. Not sure if you’ll like a certain magazine? No problem. You are never locked in and you can cancel anytime.
To help you decide which magazines you might like to get, here’s what’s inside our latest issues:
Chatelaine: A gardening guide for the month of April
Today’s Parent: Is Your Toddler Too Chubby?
Canadian Business: Sanofi launches diabetes sensor for iPhone
Sportsnet: The Quiet Room, NHL myth?
Money Sense: Mortgage secrets revealed
Macleans: Stalking women? There’s an app for that.
To take advantage of this program, click this link, select your magazines, and fill out your mailing info at the bottom. All publications will be added to your monthly Rogers invoice, no credit card required! And, if you order now, you’ll also get a bonus digital copy of “Cooking Class”, Chatelaine’s step by step guide to mastering classic recipes. The offer is not available to Rogers prepaid customers.
Personally, I’m going to indulge in some celebrity gossip via Hello! up at the cottage this summer. You can never have too much reading on a hammock by the lake!
What’s your favourite magazine?
Kelly is a regular contributor to RedBoard
Who doesn’t love a good deal? I know I do. There’s nothing more satisfying than finding the item I’m looking for on sale. You get what you want, you have a little extra cash in your pocket and you generally just feel pretty good about it. No buyer’s remorse, that’s for sure.
Whether you’re a seasoned bargain hunter or you just like to casually browse the sale du jour, we’ve got something new you’ll want to check out. Introducing Red Hot Deals, the online hot spot for the best deals Rogers can offer. And we’re not talking about just phones. Red Hot Deals has great offers from The Shopping Channel and discounts on Rogers magazine subscriptions as well.
Show me the deals!
You can check out all the current deals on Rogers.com by clicking on the Red Hot Deals logo in the top right corner of the page, or click here. We’ll always have at least 6 deals featured and it’s always changing so check back often to make sure you don’t miss out on the latest and greatest. All wireless offers are eligible on select 1 year terms on new activations. Existing customers are unable to upgrade to one of the wireless offers but magazine deals and Shopping Channel merchandise is available to everyone. All deals are available while supplies last.
I want it!
See something you like? You can complete the purchase online by clicking Learn More and following the steps. A Rogers representative will follow up with a phone call to ensure the details of your order are correct. If you prefer, you can also make your purchase over the phone by calling 1-877-508-1764 and using the promo code: REDHOTDEALS
Don’t miss out
If you want to stay on top of all the deals we’re posting, you can sign up to get deals emailed to you weekly. Just go here and submit your email address. You can also follow the latest deals on Twitter via @RogersBuzz or on our Facebook page.
Right now, we’ve got a great deal on the BlackBerry Curve 8900 for just $39.90 on select 1 year term plans on new activations. Don’t miss it!
What’s the best deal you’ve ever got?
Miranda is a regular contributor to RedBoard