This week, we’ve got television on our mind, with research linking tweets and TV ratings and the launch of our new NextBox 3.0. Plus, we learned that more people are tuning in from their devices than ever before. Finally, for something a little different, we look at the state of social around the world. Learn more in this week’s edition of the weekend reading!
Tweeting and the tube
As reported by 680 News, the study looked at 221 broadcasts, finding that active Twitter conversations boosted the number of viewers for nearly 30 per cent of the episodes. This turned out to be especially true for live sports. Increased numbers of viewers also boosted the number of tweets about the program. That said, not all social media buzz-worthy events also saw great ratings – for example, Sharknado’s numbers didn’t live up to the hype.
Personally, I tend to tweet about sports, but I don’t share potential spoilers from my regular True Blood or movie sessions. Do you tweet about events you’re watching on TV?
Marathon even more movies and shows
While appointment viewing may be the only way to truly spoiler-proof my TV experience, there are so many times when I just can’t be home in time to catch the latest episode – or multiple shows I love are occupying the same timeslot, forcing me to make a tough decision. The PVR has become an essential tool for catching what you want to watch, when you want to watch it – and this week, we were excited to announce our new NextBox ™ 3.0. You can now record up to eight HD programs at once and store up to 240 hours of HD shows and movies. Check out our list of three ways to tell that you and your PVR are BFFs and let us know which shows you just can’t bear to miss!
Video to go
Size may still matter when it comes to traditional sets, but for video content on the go, Fox reports that people now spend the same amount of time consuming media on the small screens of their smartphones and tablets as they do on their laptops and personal computers. This same research estimates that nearly 40 per cent of media consumption in the U.S. this year will be digital – and evenly split between mobile devices and laptops and computers. On average, people spend more than two hours a day watching online video or using social media. Of that time, tablet users spend a larger chunk watching videos than people who are using computers.
What’s your preferred device for screening?
It’s a social, social world
Last week, we learned that Facebook is still dominating the social sphere around the globe – but this week’s research from eMarketer shows that even though we’re all fielding friend requests, different countries have very different attitudes about social networks. In Asia, mobile messaging applications continue to rule, and are evolving to include photo and file-sharing. In China, where Facebook and Twitter are blocked, microblogs (or weibo) continue to grow, with 50.9 per cent of internet users having an account. Only 46.6 per cent of Chinese internet users belong to a social network. In Russia, local networks such as VK and Odnoklassniki.ru are still the most popular, a trend that continues in Germany.
Another fun fact: people who live in the United Arab Emirates are the most likely internet users in the Middle East, with 71 per cent of residents online in December 2012.
I’ve got a pretty robust collection of social network logins, but definitely still focus most of my time on the biggies, including Twitter, Facebook, FourSquare and Instagram. Where do you spend most of your online hours?