Thank you! Rogers rewards customers with new loyalty program

Rogers First RewardsMerci, danke, gracias … there are a million ways to say thank you. But sometimes words just aren’t enough to express your gratitude. So, we’ve created a new loyalty program with a slew of great rewards to say thanks to our customers.

Rogers First Rewards is designed to give you more of the innovative technology you want from Rogers. There’s no card to carry and no registration fees. You simply need to be an eligible Rogers customer and keep using your Rogers services to earn points that can be redeemed for items from a growing catalogue of rewards.

What can I get with my points?

There are a ton of rewards up for grabs, including U.S and international roaming packs, long distance calling and talk packs – services and products that you’re already using or want to try. In regions where we offer cable, internet and home phone, we’ll be adding rewards such as upgraded internet packages; home phone long distance; premium TV content and Rogers On Demand movies. We’ll be adding even more cable, media and wireless offers as the program expands across Canada.

How do I start earning points?

We’re rolling the program out regionally. If you’re an existing customer, you’ll be contacted by mail or email when the Rogers First Rewards program is available in your region. New customers in regions where the program is available will be automatically enrolled.

When does it start?

The program will kick off this summer, and will continue to roll out across Canada in the coming year. So stay tuned for more details on how the program will work and what kinds of rewards we’ll be offering.

Update July 31, 2013: We’re pleased to announce that the Rogers First Rewards program is now available in London, Ontario!

Update, Nov. 12, 2013: We’re pleased to announce that Rogers First Rewards is now available in across Southwestern Ontario! And starting today, the program will begin rolling out to the Greater Toronto Area, followed by Ottawa, Kingston, Sudbury and other cities across Ontario!

Update, Nov. 25, 2013: We’re pleased to announce that starting today, Rogers First Rewards will begin rolling out to customers in Atlantic Canada!

Update, Dec. 5, 2013: Customers can now use Rogers First Rewards points towards wireless hardware upgrades, starting at $5 off for 500 points!

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  1. Wow it actually sounds pretty good, I’m glad I’m a Rogers customer, when does it come to Petawawa? Do you have a list of city rollouts?

    • Hi Dan – glad to hear you’re excited about the program. We’ll be announcing more details on when and where Rogers First Rewards will be available in the coming weeks and months, so stay tuned to find out when it will launch in your region!

  2. Frederick Edwards says: July 3rd, 2013 a 9:15am

    How about some data add-ons as one of the redeemable rewards? For example, giving an extra 1gb or 2gb of data for a month when you need it.

  3. Shawn Altorio says: July 3rd, 2013 a 9:17am

    There seems to be no mention of discounts on mobile hardware upgrades (or other hardware). As a long-time customer who already has all the services I want on my mobile plan, and have no interest in Cable or Internet, what does this new program offer me?

    • Hey Shawn – thanks for your interest in the program. There’s more info to come about the rewards catalogue, so stay tuned for that announcement!

  4. As a Rogers customer I am disappointed — I don’t need travel packages, long distance, and calling; these are things that most people have little use for. Hardware upgrades are what we want, not this. Rogers owns Fido, why isn’t it more like Fido Dollars? I hope this article is missing information, otherwise I don’t see how this is treating your customers with loyalty — this is a liquidation sale for things nobody wants anymore.

    —by one underappreciated customer.

    • Hi Zachary – thanks for your comment. We’ll continue to announce more rewards and details as the program becomes available in the coming months.

  5. how about offering decent rates for services, rewards mean nothing when it still costs too much

    • RogersNicolas says: July 3rd, 2013 a 3:04pm

      Sorry to hear you feel that way. We do believe to offer competitive services but we’re always open for feedback.

      • No, you don’t. Canadians pay more for wireless service than any country in the world. You want feedback? How much would unlimited minutes and 2GB cost me per month? Before you tell me your “competitive” price, that package with Verizon OR T-Mobile in the US is $60/month. With AT&T, $69/mo. gets you only 450 minutes….. but 3 GB of data. Oh yeah, these all include voice mail, caller ID, and long distance which you charge extra for all 3. So please, stop with the “competitive prices” garbage.

        • Rogers_Chris says: July 4th, 2013 a 4:15pm

          You’re more than welcome to your opinion, Jstodds. Thanks for your feedback.

        • for $80/month ($11 more) rogers customers get UNLIMITED calling, unlimited texting, voicemail, callid and 4 gigs of data,

          a bundled rogers customer gets that for $70.40, pretty much the same price as your awesome AT&T.

          or for 2 gigs unlimited talk, text callid/voicemail it’s $70, and again a bundled customer gets that for $62.60, LESS THAN AT&T.

          + discounts on cable/internet/home phone.

          want to try again?

          • I don’t have to try again. Rogers cable and TV isn’t available in all areas so bundling isn’t an option for everyone. Thanks for playing though. And I’m not an AT&T fanboy or anti Rogers, I’m just disgusted by how much Canadian Carriers rip off everyone in comparison to everyone else in the world.

        • You are more than welcome to ask AT & T for service…oh wait – you can’t? Then it doesn’t matter.
          Competitive is what’s available to you. AT & T isn’t so it’s a non-issue

          • Actually, I can. But I don’t want to make anyone calling me having to pay LD charges to call a US #.

  6. Wayne Lovelace says: July 3rd, 2013 a 1:54pm

    I will believe it when I see it. I have been with Rogers for about 14 years and all they do
    is keep charging more money. I am a senior, had to give up cable tv now I just have the internet.
    Had to get the new internet box price went up 3 dollars then about 2 months later it went up again 3 dollars. It just never stops.

  7. Josh Estacion says: July 3rd, 2013 a 2:05pm

    Will the Rogers loyalty program take into consideration the *history* of a Rogers account? I.e. I used to have multiple services (Cable & Internet) with Rogers, and now I only have Wireless. Can you traceback the 10+ year account history and offer me loyalty rewards based that?

    • Agreed. I’ve been a rogers phone customer for 5+ years. I hope I don’t end up in the same tier as new customers with zero points.

      • Josh Estacion says: July 3rd, 2013 a 4:59pm

        Loyalty defined by Google: The quality of being loyal to someone or something.

        Rogers Loyalty program so far: The quality of being loyal to Rogers for the past 12 months.

    • Hi Josh,
      Thanks for your question – you’ll be assigned one of three Program Tiers: Silver, Gold, or Platinum based on your average account spend for the past 12 months. More details on the program to come!

      • Josh Estacion says: July 3rd, 2013 a 4:53pm

        Hi Sarah, I was thinking more along the lines of the past 120 months.

      • Dingleberry says: July 4th, 2013 a 9:02am

        And there you have it folks. Loyalty = more money.

        It’s time to get rid of all my poor friends who I’ve known for over a decade and get some new rich ones.

  8. Finally! I’ve always felt Rogers should be giving back more to us, customers. I hope it’ll come up par or surpass expectations. Thank you!

  9. How about a new phone or tablet? Or even upgrading your chappy android apps.

  10. Fantastic!!!
    Looking forward to it. I can always use travel pack in the US :)

  11. I’ve been a Rogers’ customer since… or,should i say, before they bought Cantel in 1985.
    I doubt those reward points will be retroactive…
    So… I’m not very excited by this announcement.
    It’s rather made to keep present customers, not to thank old ones…

    • Squirrel_masher says: July 4th, 2013 a 12:22pm

      Hi Pierre – I was sceptical, but as a $200+/mth spender for over 3yrs I have been able to renew services at a discount and even get some services (cell VM) added in as a freebie when they see my spending and account history. They really empower their Retentions teams right now, since most people suck it up as offered, so I’m all for a little bit extra coming our way. They certainly give the big spending business accounts more leverage, why not consumers?

    • they didn’t buy cantel, they were cantel, just renamed it sometime in the 90′s:), spring of 1985 was when cell service first launched by rogers(the I believe was from Ted to the mayor of Toronto)

  12. What i dont understand is why they are not launching it nationally considering that its a national company. Also would have been much simpler to have it similar to Fido Dollars instead of all this selective eligibility.

    • Hi Jack,
      We’ll be rolling out regionally across Canada so we can gather feedback on the program and make sure it’s meeting our customers wants and needs. More info to come on where Rogers First Rewards will be launching in the coming months!

    • I think they are rolling it out nationally, just not all at the same time.. here first, there next, there next, till all rogers areas have it rolled out.

      Probably to keep from getting the system SLAMMED by everyone doing it at the same time.

  13. Been a Rogers customer since 1978. Started with cable then added cell service in 1987 with Cantel which Rogers bought, then added internet service in 1988, then added a second cell phone in 2000. All of these mentioned services were started and are still active today.

    I had better receive a “platinum” customer rating!

  14. Ecarlino016 says: July 4th, 2013 a 6:10pm

    I would like to offer some feedback to the administrators of this new program to include a portion of loyalty towards LOYAL clients.
    I have spent over $4000.00 with Rogers over the last 20+ years with existing services in Cable TV, Internet, Wireless and Home Phone.
    From what I have read…..there is nothing to differentiate my LOYALTY vs one of a new client with the same current services.

    I find that very insulting. Please offer something for clients that are loyal (with subscriptions of past to current holdings). The incentive is to reward clients who have past loyalty…..not future loyalty.

    EC

  15. Will have to see how this actually works in the long run. The ‘specifics’

    While discounts would be nice, from the description may still be some things that may equate to it.
    - upgraded Internet – maybe unlimited or usage increases, so people could step down a tier and save but use the addon
    - premium tv stuff – hoping things like package addons, save money if they can give you that free or cheaper.
    Maybe stuff even like free hardware rentals for TV boxes, etc.

    Will have to wait and see on once its fully out. Still better than nothing I guess in the end.

    • I do have to say though, that I am on board, with the ‘long standing customer’ things.
      Ok, maybe not the SAME points overall that you would gain as time goes on.. but SOMETHING.. and extra X points per year as a customer, etc.

      And hopefully the bonuses are done right.

      Lets say, you get 10pts per month.
      Lets say, unlimited internet addon, is 100pts to ‘buy’.
      That the unlimited for that 100pts, is for 6months / 1 year for that many points, that you are not spending a years worth of points for like 1 month addon.

      That the wireless things they announced (travel packs, ets) since would be shorter usage, etc, would be less points (500mb of roaming data for say 20pts).

  16. This is not a loyalty program, it is a weak attempt to keep people hooked. As of 13 August this year i will be moving my service to the competition. I can get WAY more for 20 bucks less. Rogers is not even remotly intrested in trying to even come half way. Been a Rogers customer since 1996(ish). See you later Rogers. I am off to save 250 bucks a year.

    • OOps… sent too soon…

      To me a loyalty progam would be offering tweaks and discounts on your current plan. None of this collecting points to use to get a add-on or fee reduction for one month. Plus Where can I see these rewards?

      • All the final details are not available yet. And we don’t know what all will be available.. it COULD include discounts.

  17. I sure hope this is retroactive to more than just the past year. I agree with many of the comments posted here.

    Prices always continue to rise, yet they claim they are “competitive”. They may be within the Canadian market, but it sure is a scam when compared with the American market. I would like to see Roger’s be the leader in the Canadian market by dropping prices to a more reasonable level, and rewarding customers that have been with the company for more than just 1 year.

    It’s bad enough that the best reward any of us get for being loyal customers is a new phone every 3 years for the same price as someone brand new signing up with the company. And don’t forget the “administration fee”.

    Please don’t forget your longer term and long term customers.

  18. Heh. This is a complete non-announcement: ” hey! We are going to do something sometime in the future! Not sure what yet but sit tight and wait and hopefully don’t go to a competitor in the meantime!”

    Seriously, is this the best thing the marketing department can do to keep people “engaged”? All it is doing is making people more cynical of Rogers.

  19. WOW! Loyalty programs have been around for decades. Welcome Rogers to the 19th Century. Airlines have them, grocery stores have them, gas stations have them, even coffee shops and card stores have them. And many have been around for over 20 years. Too bad you have been so busy focusing on getting new customers that you have ignored existing clients. Like trying to fill a bucket with water without fixing the holes in the bucket. And now, you reward not length of service (which is what the Oxford Dictionary defines loyalty as) but size of spend in the past year. Just another sign that Rogers does not care about its customers – only its bottom line. This is not a customer reward program it is a market share protection program, a golden hand cuff if you like, designed not to reward customers for staying with you through thick and thin but simply to make it less easy to leave a troubled relationship. As a “loyal” 20+ year customer you have not impressed me in the slightest. You had a great opportunity here but you blew it.

  20. To late really. With mixed up invoices after each change of plan, rate hikes, poor options for cable and a csr who lied to me about your competitor, I just cut the cord, leaving rogers phone, cable and internet.

    This is smoke and mirrors. When rogers introduced better bundles and gave 15%, you would have seen months later rates go up 5-10% slowly but surely. Expect the same here, nothing is free including loyalty.