The ability to read more than 100 of the world’s top magazine titles with a swipe on my tablet? Sign me up! Next Issue Canada is an all-you-can-read digital magazine service that launched exclusively for Rogers customers this week. We sat down with Ken Whyte, President of Next Issue Canada, to talk about what this Canadian first-of-its-kind platform means for readers.
“Rogers is all about delivering great experiences to consumers, whether it’s Smart Home Monitoring or cable or wireless service. Next Issue Canada is another world-class offering that’s entirely compatible with people’s digital lifestyles today,” says Ken. “We want to be first with bringing new experiences and new ways of enjoying your device and the content on your device.”
One in four Canadians currently owns a tablet, and they expect their media to keep up with them on the go, whether that’s catching breaking news via Twitter, streaming the latest game on Rogers Anyplace TV or flipping through their favourite magazines.
“I’ve always loved magazines and magazine content, and this makes both far more accessible and available than they’ve ever been before,” says Ken. “You can go as deep as you want into one issue of Vogue, just flip through the latest issue of Time, look at the cartoons in The New Yorker or just check out the latest recipes in Chatelaine. To have all that content at your fingertips for one low price is an incredible leap forward for the magazine industry and for people who love magazines.”
In addition to current issues, the Next Issue Canada newsstand also includes digitized back issues, and some titles that may not be on your regular reading list. “It’s an opportunity to expand your horizons and find related content and titles that would lead to a richer experience,” he says.
It’s also about accessing your favourite features as quickly as you would a breaking news story. “The great advantage of the tablet is instant access to the content that you most desire,” says Ken, noting that before digitized publishing, readers needed to make a special trip to the newsstand or subscribe, with a waiting period of a few weeks before the first issue arrived.
“Now, if you’ve got an urge to do some cooking, you decide you want a new hairstyle, you decide that you want to look for a new car, or you want to figure out exactly what’s going on in Syria, you can do it right now on a tablet – and it looks beautiful. It’s a great reading experience.”
The move to tablets has also caused a shift in the kind of content magazines are publishing. “This is a really exciting time to be in the magazine industry, because the tablet has enabled us to move beyond paper, and add interactive features like video, commentary and reader feedback, that simply didn’t exist before. Magazines are becoming a much richer experience.”
Ken gives the example of Wired, which while, “still based in words and pictures, is bringing that reading experience to life in whole new ways” with innovative interactive graphics and additional video content. “It’s a truly multimedia experience.”
How can I get it?
Rogers wireless and cable customers will be the first Canadians to check out Next Issue Canada, with exclusive access for an initial two-month free trial. On Dec. 15, all Canadians will be able to access the Next Issue Canada newsstand, with the first month free.
Available on iPads, Android tablets and Win8 devices, Next Issue Canada offers unlimited access to all of the newsstand’s monthly magazines, including all digitized back issues, for $9.99. For $14.99, in addition to the monthly titles, customers will also be able to read all the weekly publications (and their digitized back issues). After the free trial ends, if the service is not cancelled, customers will start getting charged a monthly fee based on the billing information provided during the trial period.
Sign up today by visiting nextissue.ca and logging on with your My Rogers username and password. If you don’t already have a login, you can create one now.
Has digital access changed the way you read magazines?