This week we’re cycling with the pros in the Tour de France, celebrating a download milestone and recognizing moms as the most socially engaged group. We’re also buzzing about Instagram video, which can now be embedded in posts! All that and more in this week’s edition of the Weekend Reading.
Pedal the Tour de France
My Facebook stream is filled with friends posting finish line selfies and Endomodo bike commute updates, so I feel it’s pretty safe to say that fitness and technology go hand in hand. And now Google has made the Tour de France accessible to armchair athletes. In honour of the 100th edition of the race, the search engine giant has launched a tool called Your Tour, which lets you “cycle” through the course by scrolling with your mouse or trackpad. Race stages are added as the pack arrives, and include video from a bike and a map of the course.
While I may be a weekend warrior, I’m far from Tour-worthy, so I loved getting a peek into this world that could previously only be experienced by elite athletes.
This week, Rogers magazine titles celebrated one million tablet app downloads, a milestone recognized by Masthead and the Canadian Magazines blog. We’re proud to be the first major magazine publisher to offer readers tablet versions of every one of our consumer publications, including Chatelaine, Sportsnet and HELLO! Canada. Rogers Media currently offers 22 publications on iPad, Android and BlackBerry devices. Starting with the launch of the Maclean’s app in 2010, our “replica apps” offer enhanced versions of the print editions, adding photo galleries, audio tips, behind the scenes videos and more.
We should note that our one-million mark doesn’t include the more than 60 ebooks we’ve published or our standalone apps, like Chatelaine’s 10-Minute Fitness App for iPad, which reached the top spot in the health and fitness category in 31 countries.
Do you read magazines on your tablet?
Moms mad about social media
There’s tonnes of online buzz around the tech-savvy millennial generation, but according to a new eMarketer report, moms are actually the most socially engaged demographic in Canada. Overall, in March 2013, moms spent 18 per cent more time on social media – that’s more than 10 hours a month – than the average Canadian female social media user. A full 86 per cent of internet-using mothers go online every single day, with visiting social networking sites the most common activity. Other top daily online habits include commenting on social networking activities, profile updates, reading forums or discussion groups and watching videos. Moms also dedicate more time to the internet than to watching television. And be sure to check out Clare Kumar’s tips on how technology can help moms.
Are you a social-savvy mom? How often are you online?
Ready, set, filter
A few weeks ago, Instagram announced it would be adding video capabilities to its photo-sharing social network. Users uploaded 5 million 15 second-videos, complete with carefully chosen filters, in the 24 hours following the app upgrade. Celebs are also hopping on board with the service, as James Franco used an Instagram video this week to announce he’ll be the lucky recipient of a Comedy Central roast.
Not even a month old, the service is already rolling out some changes, announcing this week that content would now be embeddable. And, if you want to share your photos in a more tangible way, be sure to check out these 10 gifts from your Instagram pics from Mashable.
What have you captured with Instagram video?
Jennifer is a regular RedBoard contributor.