- Get your #baseball cap on! MLB Extra Innings is on free preview until May 5th. ^eo
Welcome to the red carpet world premiere launch of Next is Now … More than Ever. Red carpet as in RedBoard carpet, of course! Back in 2010, we released our original Next is Now video, dealing with how human connections are empowered by rapid changes in communications technology here in Canada and around the world.
This time around, in the Next is Now … More than Ever video, we’re looking at statistics that speak to how much Canadians value the Internet (more than chocolate? Coffee? Water?), smart appliances, the development of the dual-screen experience with TVs and tablets, smartphone usage, digital wallets, and the impact the Internet is having on health, government, education, and shopping.
Our Executive VP and CMO John Boynton summed up Rogers’ commitment to the Internet experience nicely last week when he presented our vision of “Creating world-leading Internet experiences”:
Creating is a great word, we think, because it means it’s a journey. One we’ve been on, and one we’ll continue to be on. There’s a lot of co-creating that goes on in our products and services now. We really are trying to build things that are responding to our customers. In a way, we’re co-creating with our customers and in many ways our customers are leading the way in showing us what they need.
Surprised by some of the stats in the Next is Now … More than Ever video? Join the conversation here on Redboard, or on Twitter using the #NextIsNow hashtag!
Next is Now … More than Ever was produced by Rogers with support from Thornley Fallis.
Theme music “Unlike the Ordinary” by The Escape Frame
Michelle is a regular contributor to RedBoard.