- Get your #baseball cap on! MLB Extra Innings is on free preview until May 5th. ^eo
When I was six years old, there was no computer, no online shopping… no Internet! How did I survive? Today, as I watch my six year old son, I realize how far we’ve come. He has never known life without Internet. His favorite toy since he was 4 has been the iPad. He has watched a handful of TV commercials in his life. He has grown up watching his parents do everyday tasks online.
To my six year old, the Internet is not a place, thing or cool technology, it’s just there!
My son’s future experiences will be supercharged by the Internet. As he starts to grow up, he will start interacting with the world around him more, and as he does, he will find the Internet to be woven into the fabric of his day to day life. The thing is, he won’t actually notice it’s there. For my son, the online option will be the default option. Print, banks and ATMs, call centers and CDs? Those will be things his old dad still uses.
Everywhere my son will turn, both at home and wherever he goes, there will be touch screens of different shapes and sizes. They’ll be access points to his online world. He’ll use his virtual persona (could that be his avatar?) from any of the screens around him.
However, my son will not solely live in a virtual online world. He’ll still visit stores, go to concerts, go out with friends and deal with professionals. But all these experiences will be augmented by his online interactions.
Stores will know he is coming, and what he likes. Offers will be presented to his smart phone, as he walks down the street. When he gets to the store, he will be presented with a recommended shopping list of products and services he will like, in the size or color he likes best. He will even be able to “try on” the outfit on his smartphone if he likes, without getting undressed!
Concerts and sporting events will be enhanced with interactive experiences available at touch of a screen: real-time conversations with friends, back stage views, live playbacks, and clips of the highlights easily shared with friends and family. And if my son can’t make the event, he’ll be able to access a virtual online version, or experience it through his social connections.
My son will enjoy real time, immediate, intelligent, personal experiences, with the world of possibilities at his fingertips.
To me, that’s phenomenal.
To him that’ll just be the way it is!
What do you think? Do you see the same future for your children?
Robert Switzman is Rogers Futurist and Senior Director, Convergence. This is his first post on RedBoard.