- Get your #baseball cap on! MLB Extra Innings is on free preview until May 5th. ^eo
“So an Albertan, an Ontarian and a Quebecker were talking about the Internet…”:Rogers Innovation Report regional results
Do you hail from the Atlantic Canada? Over 2/3 of you said you’d consider leaving your job to work for a company that allows you to work from anywhere … and 10% of you said you’d give up sex for the Internet.
From Quebec? You were less likely than Canadians in any other region to say you’d give up chocolate for the Internet.
From Alberta?A majority of you feel that the Internet makes your life better. So much so, in fact, that 42% of you would give up alcohol for it, while 26% would give up coffee.
Earlier this month, we unveiled the national results of the Rogers Innovation Report, a survey that takes the pulse of Canadian tech users from coast-to-coast. Diving into results a little more deeply provides fascinating insight into regional differences. Today, we’re providing a glimpse of some of the most compelling of these findings.
Who says the Internet makes their lives better?
Canadians in British Columbia (82%) just nudge out Albertans (80%) in believing that the Internet allows them to connect to people and information in ways that make their lives better.
Who would choose the Internet over electricity and water? Over bathing?
The Atlantic region leads the pack here. In fact, 48% of Canadians from the Atlantic provincestold us they value the Internet as much as or more than basic utilities like electricity and water. This might explain why they also lead in another category: 6% of respondents from Atlantic Canada would give up daily bathing for Internet access. The national average is 4%. Only 1% of Quebeckers would be willing to make the same sacrifice.
Who are the most socially responsible shoppers?
One in 2 British Columbians told us they felt they could make better decisions about what they buy if they were able to use their mobile device to read a barcode to get information on a company’s corporate responsibility practices.
And what about S.E.X.?
Quebeckers will tell you that it’s no surprise to them that they were least likely to want to sacrifice pleasures like chocolate, alcohol and sex for the Internet. It must come down to La Belle Province’s Joie de Vivre! ;)
What do you think about how your region stacked up against the rest of Canada? Weigh in here in the comments section, or on Twitter using the #RIRExplores hashtag.
About the survey: From April 13th to April 15th 2012, an online survey was conducted among 1,010 randomly selected adult Canadians that own a smartphone and are connected to the Internet. All were Angus Reid Forum panelists. The margin of error is +/- 3.1%, nineteen times out of twenty. The results have been statistically weighted according to region and gender. Discrepancies in or between totals are due to rounding. Complete survey results are available on Slideshare at http://roge.rs/JvHESr
Michelle is a regular contributor to RedBoard