Canadian tennis sensation Milos Raonic met with fans last week at Toronto’s Eaton Centre

Pop quiz: where does the tennis term “love” as in “15-love” come from? Well, like the Rogers Cup, which returns to Toronto and Montreal again this year, it’s the perfect mix of English and French. Apparently, the term “love” comes from the French word “l’oeuf” or “egg”, shaped like the number zero.

Once again this year, tennis fans can catch all the rallies and powerful serves at the Rogers Cup men’s tournament hosted at Toronto’s Rexall Centre from August 4^th to 12^th, and women’s tournament at Montreal’s Uniprix Stadium from August 4^th to 13^th.

You can’t make a match? No worries, you don’t have to miss a second of Milos’ powerful serve or Sharapova’s blistering return. Just follow the action on courts in both Toronto and Montreal on your TV, smartphone and computer:

• TV Broadcast: Starting August 4^th, fans can catch comprehensive coverage of the first three rounds of the men’s and women’s tournaments and the quarter-finals on Sportsnet ONE, Citytv and FX Canada. CBC will provide coverage of the semifinals and final matches.  Rogers is offering a free preview of Sportsnet ONE and FX Canada channels for Digital TV customers.
• Rogers Anyplace TV Live Mobile App: Rogers wireless customers have access to unlimited live streaming of Rogers Cup on their smartphones. Rogers Anyplace TV Live is a mobile app with a $5 per month subscription that delivers Rogers Cup matches, and additional live sports entertainment, including the Blue Jays, all in the palm of your hand.
• RogersAnyplaceTV.com on Computer: Rogers Digital TV customers can live stream the matches on their computer.

And remember: LTE is the fastest wireless network technology in the world; streaming live sports on your smartphone is easier and quicker, with virtually no delays or buffering. That’s great news for tennis fans who want to keep an eye on the ball!

Tickets to the men’s and women’s tournaments are currently on sale. Rogers customers save up to 25% on many tickets. Check it out online at Rogerscup.com/rogerscustomers.

There’s a lot going on at the Rogers Cup this summer, so don’t miss a minute of it.

What are you waiting for? Your serve!