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How do you use your smartphone for your day-to-day shopping? Have you paid for a coffee simply by showing your phone? Used it to get into a movie or baseball game, or even onto a plane? Me too. So I was really excited when Pan American Games and Olympic medalist Simon Whitfield, made Canada’s first point-of-sale mobile credit card transaction in Canada using a secure SIM card inside an NFC-enabled smartphone last Friday. Excited, because I know that this is only the tip of the iceberg. Before you know it, you’ll be able to conveniently relocate ALL your credit cards, store cards and loyalty cards from your wallet to your smartphone. But mobile wallet is not just about lightening your wallet and making purchases more convenient…. it’s much more.
Your smartphone is an extension of you: it can represent who you are, can know where you are, and what you like to do. Result? When your smartphone intelligently marries the contents of your mobile wallet with your location and your preferences, everyday transactions become a lot easier and more personalized.
The future of mobile payment:
So what’s next? Let’s fast forward about 5 years. Your mobile wallet will one day include your ID, as well as your driver’s license, health card and membership cards. When you apply for a bank account, a new gym membership, or even visit a doctor’s office, everything you need will be on your device. You’ll be able to verify your identity and pay fees all with a tap of your phone. Even better, filling out lengthy forms will be a breeze, as they’ll be instantly populated with all your credentials.
What will going out for a night on the town look like? Again, your phone will be all you need. While you’re downtown with friends having a drink, you’ll confirm your age by tapping your phone. You’ll receive a coupon on your smartphone for last minute tickets to see your favorite band just because you’re in the neighbourhood and the venue has seats to fill. You’ll buy the tickets on your smartphone, and use your device to get into the concert. You paid for your buddy’s ticket too? No problem. He can pay you back right away by tapping his phone against yours. Stumbling home at end of a fun night, and can’t find your keys? Just use your smartphone to open your door and turn on the lights. Had too much fun and lost your phone? Don’t worry, your phone will be wiped remotely, and your entire wallet will be reissued to a new device.
A shopping experience you’re going to love
A bit of a shopper, are you? You’re going to love what’s in store for you: shopping will become more of an immersive experience. As you walk through the mall, you’ll receive targeted coupons, offers or purchase recommendations right on your smartphone. You’ll be able to check to make sure you’re getting the deal of the century by searching on-line stores. You’ll make your purchase on the spot, either with a tap of your phone in-store or securely online, using the credit card stored on your phone. And the shopping experience won’t just change for you; it’ll change for the whole family. Let’s say your kids decide to head off to the bookstore alone and find a book they like. No money? No credit card? No problem. They’ll head for the checkout, tap their phone, and mom or dad will get an automatic request to authorize the purchase by credit card or instantly add $10 to their kid’s wallet. Either way, the purchase will go through and your kids will be happy!
The mobile wallet will transform everyday transactions. Where do you think we’re headed?
Rob is a regular contributor to Redboard.