What you want when you want it: upgrade early with Rogers

Can’t wait to get your hands on the new Sony Ericsson Xperia PLAY? Marking off the calendar days until you can upgrade to a new BlackBerry Torch?

That day could be today.

Rogers upgrade options have offered you the advantage of being able to upgrade your device before your contract ends. Our new “early upgrade” promotion allows you the added freedom and flexibility to upgrade your device as early as six months into your existing contract term.

How Does this Work?

An early upgrade fee is a one-time fee based on the device type you currently own and how many months you have until you’re eligible for new customer pricing under the current standard upgrade offer. Customers who do not want to upgrade early are still entitled to upgrade their hardware at the discounted device price before the end of their 3-year term, depending on eligibility under the current standard upgrade offers.

Under this new early upgrade promotion, the following fees will be used to determine the one-time early upgrade fee and refer to a customer’s current device (the one from which they’re upgrading):

  • $10 per month for voice or quick messaging devices
  • $15 per month for select smartphones, tablets and other eligible devices (i.e sticks, hubs)
  • $20 per month for premium devices (I.e  iPhone 4 and BlackBerry Torch)

Let’s Break That Down

Here is an example of an early upgrade offer: Jack is 20 months into a 3-year term on his Acer Liquid E and he really wants a new Samsung Nexus S. Instead of waiting 10 months until he is eligible to upgrade his device at a discounted price ($99.99), Jack can add $150 to the new customer price ($15 per month based on his current device x 10 months) to upgrade to the device at $249.99 on a new 3-year term (compared with $549.99 for the no-term price).

Pricing, eligibility and offers are subject to change so it’s always best to visit a local Rogers retail location where a customer service representative can check your eligibility. This new early upgrade offer applies to our entire lineup and replaces special device specific hardware upgrade offers we’ve had in the past, such as the iPhone 4 early upgrade offer.

Will you consider an early upgrade? We would love to hear your feedback in the comments below but please note that we cannot answer individual upgrade eligibility questions. Customers who are interested in an upgrade to a new device should visit a local Rogers retail location.

Mary Pretotto is a regular contributor to RedBoard

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What you want when you want it: upgrade early with Rogers, 1.5 out of 5 based on 327 ratings
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  1. It’s about time a program like this has come out. Finally we have a solution for those of us who want a new device but don’t want to pay full retail.

    • RogersMary says: May 6th, 2011 a 3:21pm

      Thanks for the feedback Steve! Are you thinking about upgrading to a new device?

  2. Just a question regarding the example provided.

    If jack is 20 months into his contract, wouldn’t the remaining term be 4 months until he is eligible for an upgrade, based on his current phone being a smartphone? just seems there is some error in the math.


    • New math. Standard upgrade window for all customers is not after 24 months, it’s after 30 months. People who spend more on their average monthly bill may qualify for an earlier hardware upgrade eligibility date. Perhaps you qualified for earlier upgrades because your spending is beyond some threshold they have set.

      Eg, if your average spending (for one line, not total bill) is $60 you would be eligible after the standard 30 months. If you spend over $100 on average you could upgrade after 24 months. If you spend over $250 on your line you could upgrade after 12 months.

      Not an employee, I’m not on the inside in any way, just speculation from outside looking in.

    • RogersMary says: May 6th, 2011 a 3:28pm

      Hi Vitali,

      We’ve introduced the addition of this new promotion to give customers the choice and flexibility to upgrade to a new device earlier for a one-time fee or wait to upgrade at the discounted device price before the end of their 3-year term. As you may know, these options are promotional in nature and subject to change. The amount of time before a customer is eligible for a discounted device currently varies from 18-30 months depending on the customer’s previous device.

      If you’re interested in knowing what your individual eligibility may be, you can visit a Rogers retail location to discuss your specific upgrade.

    • I was wondering the same thing… some clarification? My girlfriend is looking to upgrade from her 3gs

      • RogersMary says: May 6th, 2011 a 5:23pm

        Hi BigC_13. Best to have her discuss eligibility at a Rogers retail location. They can check when she’ll be eligible for the discounted device price and let her know her options for an early upgrade with a onetime fee.

        • just sucks for us people that were told 6 months ago we could upgrade at 24 months and that date for me landed in may . Was at the dealer to upgrade and was informed i had to pay an extra 150 to buy out my contract because of the new buy out program.

          • RogersMary says: May 9th, 2011 a 12:00pm

            I get that Jay and we are being fair to customers who may have recently discussed eligibility. Details of your previous conversation should be recorded within your account.

  3. @ Steve and Vitali, you guys fail to see this Pre HUP program has boosted your HUP from 24 months to 30 months …. again!

    “I can honestly say; after being with Rogers since the Cantel days, which means nothing anymore … I’ll be leaving Rogers once my contract is over.*

    The amount of changes to the policies and the treatment we get is not worth it anymore. I’m so tired of negotiating with them and it’s an endless battle.*

    Prices are jacked up, their excuses are not valid and they don’t get the picture.**

    It’s shame to be honest, I really liked their network. Even if they offer me some mind blowing retention plan, later down the road, policies are gonna change again and again. It wouldn’t make me stay with Rogers.*

    Money is not the issue, as long as it’s fair and valid for the “increases”. We honestly do pay a little too much, if your looking at in market plans. The issue here is the principle and the lack of mutual respect.

    I really hope the future iPhones and other devices will be UMTS and AWS bands. This would open a lot mote options for us.*

    Don’t mind the $20/ month rule, what I don’t like is the HUP boosted back to 30 months now.

    We gave the Rogers social media team so much sh*t a few months ago about it.

    Launching this new PRE-HUP program to compete with Telus and boosting the policy to 30 months is totally UNACCEPTABLE!!! This is the second time you’ve done this, why not make it 36 months while you’re at it?

    If you really want to be competitive with BELLUS, change the HUP policy back to 24 months and keep $20/ month PRE HUB. You’ve already lost me as a customer, once my contract ends in 2013 and I’m so sick of arguing w/ you guys about policy changes.

    Think about how many ppl will be leaving since you guys treat us like this.”

    • RogersMary says: May 6th, 2011 a 5:26pm

      Thanks for your time in providing your thoughts on the new offer. We have listened to our customer feedback and developed early upgrade options based on their patterns and preferences. This new option allows customers to upgrade at the new customer price before their current 3-year term ends, depending on current pricing and policy.

      • Ya, I’m sure all Rogers customers wanted it to go from 24 months to upgrade to 30 months to upgrade.

      • Didn’t the old option also allow people to upgrade before their current 3 year term ended as well? at 24 months? for EVERYONE?

        Yes. Yes it did.

  4. There’s going to be a load of replies saying Rogers is just launching a new money-grab, but this is clearly not for them.

    Since Rogers subsidizes the cost of phones when you sign a 3-year deal, they won’t just ignore that. If you early HUP a a smartphone only a year in, there’s still probably $300 worth of phone Rogers is paying for that you aren’t. That’s what this fee covers.

    Definitely good for those of you who frequently upgrade to the latest and greatest gadgets.

    • Ya, but now you get to pay for 6 months more!

    • Regardless of Rogers’ subsidized cost for a premium smartphone – let’s say $600 this cost is usually paid for in less than 12mths = $45/mth price plan with data (most are mimimum this amount but upwards of $105/mth) x 12mths ($540) + $35 Activation Fee (which there is no CLEAR explanation if this is waived with this new promotion – no reason to charge “Activation when you’re already an Activated customer”) + $199.99 initial charge for new device [Total: $774].

      Sure Rogers needs to pay fees for their service remitted to you – but get this your first month is billed for in advance – catching $45 addition. Now the 2nd or third year if you wait to be eligible for hardware upgrade without this promotion means Rogers, like all the competitors get pure cash and make a profit.

      What I find VERY odd is … just about EVERY phone carries a limited 12mth warranty; that’s 1yr. You cannot upgrade nor get a warranty exchange after that as you’re out of warranty. Should you damage your phone which you can no longer use, or just don’t like the cosmetic damage you’re forced to purchase a phone at full retail price. That’s normal until you think that BB Torch 6mths from now still holds the retail market value BNIB at that time, or the iPhone 4 16/32GB currently today when its been retail for $599 – $699 (SIM Locked) just under 1 year of being released.

      Exception is Apple offers great warranty and ability for quality service/repairs or REAL exchanges during that time like non of the competition. No wonder their winning the market hand over fist regardless of the short-comings of that device.

      • RogersMary says: May 9th, 2011 a 12:05pm

        Customer who do not want to upgrade early but have lost/damaged their device also have options with our Handset Protection Gurantee. You can read more info about that program here: http://www.rogers.com/protection

        • I’m sorry, but that is a garbage program! My wife damaged her iPhone 3GS, what did she get in return, a winmo phone (not the new ones, the old garbage) it’s a Sony Xperia X1. What a piece of junk! And no options to be able to pay to upgrade to something even slightly decent.

          So right now my wife is paying Rogers, 30/mnth for data that she barely uses (I’d say that she’s using maybe 50megs at most data and that’s probably an over exaggeration)

          I don’t want to get rid of the 30/mnth for 6gigs since when she does upgrade to an iPhone when she’s able to, just in case Rogers doesn’t offer that option.

          • Rogers_Chris says: May 13th, 2011 a 6:03pm

            Hi AJ, sorry to hear about your wife’s damaged 3GS. Did she chose the Sony Xperia X1 as part of our handset protection guarentee?

          • Sorry Chris can’t reply directly to your comment, yes it was, and it was the only phone that would be usable with her data plan. Terrible phone, terrible offer. I understand you can’t just offer a brand new iPhone, but in something a little more up to date even with a fee would have been better.

            And now it’s worse as it appears that the originally quoted update period of June under the old 24 month policy will not apply.

            I’m sorry Rogers, but if it turns to be 30 months before my wife and I can upgrade, we’ll probably wait it out and switch carriers.

    • Adam,

      Bear in mind that the $650-$700 price tag that Rogers quotes you for a smartphone is in fact the “Manufacturer’s Suggested Retail Price”. This is at least double the $250-$300 wholesale price that Rogers paid the manufacturer for it..

      This means that Rogers only “subsiidizes” your phone purchase for maybe the first 18 months. The second 18 months is pure profit.

    • nothappycustomer says: May 18th, 2011 a 7:33pm

      I’m going to disagree with this. My husband was a long standing Rogers customer–way back to the Cantel days and a phone in a bag (early 1990′s). I decided to try Telus and when the phone broke in under 2 years I realized the mistake I made. I eventually took over my husband’s Rogers account when he had a blackberry supplied from his employer. I upgraded then to a blackberry, not quite 2 years ago. I have already had to buy a new phone outright when my BB died. I was hoping to do a total plan change and upgrade to a Torch at the 24 month mark, but not at the cost of $240 plus $35 plus HST plus the cost of the Torch. $425 and a new 3 year contract. I will baby this phone until the end of 3 years, and get a new smart phone with someone else. At least I have 14 months to shop.

  5. How are you guys justifying the $5/month more that you charge compared to Telus’ EDUF plan? Your phones are very much the same and they offer free voice mail while not charging a GRRF. This seems like a pretty hefty pill to swallow for customers of a company that made over $3 billion in profit last year alone.

    • RogersMary says: May 6th, 2011 a 9:32pm

      Hey Brian. Keep in mind that the new early HUP is a one time fee calculated by the number of months remaining before your upgrade eligibility date under the current upgrade offer. A Rogers retail representative can help you check your eligibility.

  6. That’s great and all, but that really screws the people who used to upgrade at 2 years. Now renewing at 2 years will cost 90-120$ when it was free in the past. Good way to make more money for Rogers I suppose.

    • I agree… is just sucks for us people that were told 6 months ago we could upgrade at 24 months and that date for me landed in may . Was at the dealer to upgrade and was informed i had to pay an extra 150 to buy out my contract because of the new buy out program.

    • RogersMary says: May 9th, 2011 a 12:07pm

      Hey Bob – As I mentioned to Jay above, we are being fair to customers who have recently had this conversation. Details should be recorded in your account.

  7. Hi Mary,

    How is this a promotion?

    Most users currently fall between 18 & 30 months and are on a 24 month eligibility but with $10 per month which for a $240 early upgrade maximum fee. Now every user is on a 30 month with a minimum $10 per month & $300 maximum, and most, like myself with a premium phone are now 30 months and $20 per month at $600. That’s more than twice as much to upgrade tomorrow from yesterday.


    • RogersMary says: May 6th, 2011 a 9:47pm

      Hi Jaydon. Not exactly but I’ll try to clarify.

      The early upgrade fee is after the first six months so you need to subtract that. Let’s say you want to upgrade 20 months before your eligibility date and you currently have a primium device ($20/month) and want to upgrade to a BB Torch for example. That would be $400 as the one time fee plus the new customer price ($99.99). That would still be less than the non-term price ($624.99).

      Hope that helped answer your question.

      • However, the eligibility date is now 6 months later. So, 20 months before eligibility now means your 10 months into your contract. Before, that meant you were 14 months away from eligibility and you would be charged $10 a month for early HUP, meaning $140 fee compared to your number of $400 after this new policy.

        You guys always try to make it sound like you’ve done all this careful analysis of your customer’s needs and are introducing all these great new policies to address them. The fact that the prices are almost always higher than before somehow never makes it into your customer satisfaction equation.

      • “The early upgrade fee is after the first six months so you need to subtract that.”

        Hi Mary, would you mind clarifying this bit?

        If a customer is 18 months into a 36 month contract… and his account require 30 months for HUP, would the math go as:
        30 -18 = 12 x $20
        30 – 18 – 6 = 6 x $20

        Similarly, would this customer be recieving a free HUP at 24months? Or is he going to have to wait up to 30months out of 36month-contract to get a free HUP?

        • RogersMary says: May 9th, 2011 a 12:11pm

          Hi David. Customers need to wait six months before they can early HUP so that time is not calculated in the fee. And when he is eligible for the discounted device without the pre HUP fee is dependent on the device he has. There’s a number of factors involved, which is why I suggest speaking to a rep to discuss your individual details.

          • I understand there is a 6months MINIMUM time before anybody is eligible for early upgrade…

            So with your clarification, the 6months wait period is NOT subtracted from the cost when it is time of HUP, since the cost for a HUP is “months remaining”, not “months remaining minus 6 months”. Correct me if I am wrong.

            And is it possible for Rogers to release the EXACT math behind the fees they will be paying. It’s only fair right?

            I’m sure you understand how the vague guidelines of how much we’re being charged can feel like a scam.

            Thanks for your patience.

  8. Does it depend on type of device or how much the Roger’s user pay’s each month. What the differences between an 18 month and 24 month and 30 month upgrade cycle? If your phone has been EOL ( end of life ) does that qualify for the 18 month cycle?

    • RogersMary says: May 6th, 2011 a 9:48pm

      Hi Jerry. It’s depends on the type of device you currently have. One of our Rogers retail reps can help you check your current eligibility.

      Have a nice weekend.

  9. I am coming to the end of a 3 year term on my iphone 3g, just knowing you are going to try and money grab me on a device i have paid for 10 times over troubles me… this special offer is a money grab, charging this 20$ on the last few months of a contract and then signing up a brand new contract for another 3 years from scratch? i think not.
    A FAIR deal would be to charge the 20$ a month but take the remaining months off the new contracts term. the more months you trade in the more money rogers gets back on their device purchase, and the customer feels he or she got something in the trade in other then a sore ass….
    i for one am in Nfld, and the service here is Nil outside of the city of st.johns. leaving the rest of the province with NO service at all. these factors combined are pushing me away from rogers, and i have had rogers for 8 years in ontario previous to this year, service there was the best, here it plain sucks.. i will sadly be leaving rogers for bell in about 3 months time.
    all the best :)

    • RogersMary says: May 6th, 2011 a 9:54pm

      Hi Tyler – Actually, if you’re that close to the end of your contract you may be eligible for the discounted price now under the current standard upgrade offer. The early HUP is for those who want to upgrade before that time, under current eligibility. I’d suggest you check with a representative at your local Rogers retail location. Let me know how it goes!

  10. With the Canadian dollar trading above par, how do the Canadian carriers continue to justify the 3 year contract terms. It is not 2003 when the dollar was worth $0.61. This “promotion” is nothing more then marketing spin in an effort to increase Rogers profits. I was looking forward to July to upgrade my Iphone 3GS but if I have to wait until January now before upgrading without any additional fees, I will wait until the end of my contract term and cancel.

    • RogersMary says: May 6th, 2011 a 9:59pm

      Hi David – See my reply to Tyler above. It might be helpful to help clarify. Again, the new promotion is for early upgrades. Depending on your eligibility under the current standard upgrade offer, you may be able to upgrade at the new customer price of the device. A retail rep can help check that for you.

      • Not what was asked, but the simple answer is, Canada does not regulate Telecom rates the way other countries do. Because of this, they can charge whatever they like.

        It’s sad, because Rogers rates are considered “Competitive”.

        Until legislature changes, rates will be like this.

        You know that $70 all-in plan Verizon has, that would probably be around $90 or $100+ here.

        • Put simply, with only 3 major telecom companies building networks across Canada, and a population of roughly $33 million, it’s not so easy to provide inexpensive service.

          $33 across a geographical area that’s all of 2% smaller than the U.S., but less population that than of California.

          Money doesn’t grow on trees, but everyone expects cell companies to maintain these extravagant networks, and amazing prices.

          Sorry to burst everyones bubble, but until these new companies start building new networks, and creating partnerships between each other, combined with our population actually growing to a reasonable size compared with our geographical size as a country, we aren’t going to see the price:feature ratio available in other countries.

  11. Hi Mary,

    I’ll clarify it a little further…$200 is less than $400.

    Have a great weekend,

  12. Hi Mary,

    I think the new rules are bad for customers any way you look at it.
    In the past we were elgible for iPhone upgrade after 12 months into the contract at a discounted price. With the new rules, it will be $360 and then on top of that the discounted price for the iPhone, and let’s not forget another $35 admin fees. What Do we get for all that? A locked phone to Rogers and another 3 years of a contract with Rogers! People are not that stupid!

    Anyway you look at it, it is worth waiting until you are free from Rogers and either sign with another carrier with better rules or buy the phone unlocked and go with a month to month contract with a good price (not with Rogers).

    You keep telling to check with a retail rep…no need! The new rule is simple – you only qualify for the discounted price of the phone 6 month before the end of the contract.

    • RogersMary says: May 9th, 2011 a 12:59pm

      Not necessarily. Rogers upgrade options are dependent on individual accounts and eligibility.

  13. I don’t know about this policy, something smells fishy to me here.

  14. This is just an excuse to push up HUP, Rogers keeps ignoring my dropped calls. This doesn’t benefit just makes more money for rogers. If you wanted to upgrade in 6 months you have to pay $480 and the cost of the hup and renew your contract!. Cheaper to buy outright and not renew your contract typical rogers.

  15. I think this program is a great alternative. I have been looking into upgrading by X10, but currently there are no phones that seem worth it. I was hoping Rogers would start something like this when Telus did it.

  16. Just can’t understand how this is a promotion instead of a trick:

    >>If upgrade/renew contract: $0 after another 4months
    (10months left for my contract, the rep told me that i can renew when i have 6months left without any panalty;)
    >>if cancel: pay the $10×10=$100months ECF.

    “New Promotion”
    >>If upgrade/renew contract: $10x10months=$100; even after another 4months, you still need to pay $10x6months=$60 (promotion??)
    >>if cancel: pay the $10x10months=$100months ECF.

    One time upgrade fees = ECF, why shouln’t I just cancel my contract with Rogers?!! Port out my number.

    A real HUP promotion shold look like:
    >>Upgrade/renew contract: pay $10x4months=$40;
    So that you don’t need to wait another 4months until you can renew your contract without paying panalty 6 months in advance.

    Correct me if i’m wrong.

    Rogers’s plan is a pain. Will say byebye when my contract end.

    • RogersMary says: May 9th, 2011 a 4:35pm

      Hi. The early upgrade fee is only applied to the months outside your standard upgrade eligibility. If you are within that time frame, you may be able to get the new customer pricing under the currant standard upgrade offer.

      • How does all this work with family plans? I have been told that with a three year family contract you get upgrades every year. Would the months left be within that year or within the three years?

        • RogersMary says: May 17th, 2011 a 3:29pm

          Same terms should apply as the standard and early upgrade promotions. A Rogers retails rep should be able to tell you about your individual eligibility.

  17. What is this 18-30 months thing? Currently it seems like the REGULAR HUP period is still 24 months, never changed, no reps have ever heard of this 18-30 months thing nor do their notes specify anything of that nature.

    Lets use this example – Let’s say Robert wants to upgrade from a Sony Ericsson c510 to either a Sony Ericsson Xperia arc or a LG POP. Because he’s upgrading from a Classic Phone, the Early HUP fee will be $10 x number of months remaining. It has been 20 months since he’s had his last upgrade.

    Based on the current system as per the system (24-month eligibility – Checked with my own eyes)

    Xperia arc = $99.99 (Promo w/ Data add-on) + $40 (Early HUP Fee) = $139.99
    LG POP = $9.99 (Promo) + $40 (Early HUP Fee) = $49.99

    Where is this 18-30 months depending on the customers current device? I don’t see anything remotely related to 18-30 months.

    Unless you mean that you’ve changed the Eligibility Dates to 18-30 months AFTER a 6 month period since you cannot perform one during that period. If that’s the case, how does this make the customer feel any better? Aside from side-tracking us, i’m holding a Xperia X10 that has so many problems (along with some friends who happen to have one) and it’s such a pain. Now it seems that if the policy has changed to that, it would be 30 months since i got my device till i’m eligible for a REGULAR HUP.

    Please clarify these thoughts because none of the reps are able to puzzle it together.

  18. Terrible idea. Thanks pushing the upgrade time from 24 months to 30 months

  19. since Rogers is charging extra for early upgrades, does that translate as to lower HUP price, if you are way past your HUP date?

    It would only be fair to charge people for early upgrades, and also to give credits to those who did not upgrade.

    eg/ I am a 8 yr Rogers customer, and never had a HUP, meaning I am at least 5 years overdue for a HUP. If I get an iPhone, Rogers should give me $20 x 5 years x 12 mo. = $1200 in credits!

    • “It would only be fair to charge people for early upgrades, and also to give credits to those who did not upgrade.”

      If you truly believe that you don’t understand how phone cost subsidization works.

      Rogers pays for the bulk of your phone when you HUP, and in return, you agree to stay in a contract with them for 3 years. They give, and you give. It balances

      If they give, you do nothing then they give again, how would that possibly make any sense?

  20. This is such a bad deal for me… I used to upgrade every 24 months for free. Now I have to either wait till 30 months or pay. Makes me really consider switching carriers.

    • Not going to get any better, others will soon follow suit. Telus is already changing their HUP policy based on how much you pay per month.

      • Telus already has, except they charge you based on remaining time in your term, not based on when your next HUP is available, so they bone you for every last month they can.

      • Rogers_Chris says: May 13th, 2011 a 5:58pm

        We can’t comment on competitor offerings, Adam, Jonathan.