For several weeks, our largest competitors have been using the term 4G to refer to HSPA+ technology that Rogers first introduced back in 2009.
We’ve been trying to stay out of the name game. Our belief all along has been that what matters to our customers isn’t what we call today’s technology but what comes next. That’s why we announced yesterday that we’ll be launching Long Term Evolution (LTE) networks in Toronto, Montreal, Ottawa and Vancouver this year and bringing it to 21 more markets by the end of 2012.
Meanwhile, our customers are telling us they’re confused because different carriers are using different names to refer to the same technologies. So while we initially thought we wouldn’t need to follow suit, we will begin referring to our HSPA+ network as 4G over the next few days. This change will provide consistency for our customers and also aligns with the most recent definition of 4G from the International Telecommunications Union, which says 4G is any technology that shows a substantial level of improvement to previous 3G networks.
But there’s no comparison between HSPA and LTE, which we’re calling “beyond 4G.” Thousands of you have already visited iwantmylte.ca to express your excitement about LTE and to enter for a chance to win a once-in-a-lifetime chance to get behind the wheel of a professional race car.
Visit the site for a chance to win and to let us know where you want your LTE!
Keith McArthur is Senior Director of Social Media at Rogers