New BlackBerry smartphones coming to Rogers

New BlackBerry 7 lineup from RogersLast night, RIM held an exclusive event called #BB7FanNight to announce the arrival of their new BlackBerry devices: the new Bold 9900, Torch 9860 and the Torch 9810. All three will be joining Rogers lineup this summer and all three are capable of 14.4 Mbps 4G download speeds.

In addition to a special guest appearance from baseball legend Joe Carter, I also had a chance to catch up with BlackBerry expert, Jeff Gadway to take a look at these new devices and get the low-down on some of the new features and functionality. Video coming soon.

The Torch 9860 will be Rogers first all-touch BlackBerry smartphone. It runs on BlackBerry 7 OS, has a 5.0MP camera with flash, 720p HD video recording capability and 4GB on-board flash memory. This smartphone will cost $199.99 with select three-year plans.

For those that can’t live without the full keyboard, you’ll want to check out both the Bold 9900 and the Torch 9810 that come with both touchscreen and full QWERTY keyboard.  The Bold 9900 is the thinnest BlackBerry smartphone yet, at only 10.5mm. The Torch 9810 has a large 3.2” high resolution display.  Both smartphones run the latest BlackBerry 7 OS and come with 5.0 MP cameras with flash and 720p HD video recording capability. The Bold 9900 will be $249.99 and the Torch 9810 will be $199.99 with select three year plans.

What do you think of the latest BlackBerry devices?

UPDATE (August 8, 2011, 5:02 pm): As promised, here’s a video from last week’s #BB7FanNight:

UPDATE (August 9, 2011, 4:40 pm): Good news! The BlackBerry Bold 9900 will be available at Rogers stores starting Wednesday, August 10 and the BlackBerry Torch 9810 will be available this Friday, August 12. To ensure your local store has stock, we recommend calling ahead. No update on the launch date for the BlackBerry Torch 9860 but we’ll be sure to let you know as soon as we can. Stay tuned!

UPDATE: August 12, 2011, 2:35 pm: The BlackBerry Bold 9900 and the BlackBerry Torch 9810 are now available on for $199.99 with a three year term.

UPDATE (August 18, 2011 5:43 pm): Existing Rogers customers can now reserve a Blackberry Torch 9810 or Blackberry Bold 9900 on the Rogers Reservation System. Login to MyRogers and reserve your device today. We are glad to offer this exclusive service for Rogers customers.

UPDATE (August 23, 2011 10:01 a.m): This morning Research in Motion announced new Blackberry Curve smartphones and we’re happy to announce the BlackBerry Curve 9360 will be available at Rogers stores just in time for the Back to School season.

UPDATE:(August 31, 2011, 9:31 a.m)- BlackBerry Curve 9360 is now available for $49.99 with a three-year term and the Blackberry Torch 9860 is now available for $199.99 with a three-year term. Both devices will be available in Rogers stores nation-wide by the end of the week.

Miranda MacDonald is a regular contributor to RedBoard

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  1. b3rryaddict says: August 4th, 2011 a 2:29pm

    but… WHEN???

  2. when are you releasing it?

  3. i think we need release dates. ;)

    • RogersMiranda says: August 4th, 2011 a 2:47pm

      We haven’t announced a specific launch date yet. All I can say for now is that all three will be coming this summer. Stay tuned! :)

      • Stephen81BB says: August 4th, 2011 a 5:28pm

        That is a great non answer.
        Here is your 3 year locked in term price, but no you can’t have one, and no I’m not telling you when you can have one, and just keep checking in and maybe we’ll have news later

        • RogersMiranda says: August 5th, 2011 a 10:59am

          Hey Stephen. Lots of factors go into launch dates so we don’t typically confirm a specific date in advance, but readers have told us that they want confirmation if something new is being added to our lineup, which is why we do these sorts of posts. However, it also means we don’t have all the details – like launch dates – when we publish them.

        • She said this “summer” so that means before the end of September obviously – it’s not that far away.

  4. I think you mean ‘Storm’ where you said ‘Torch’ twice.

  5. Mark Jenkins says: August 4th, 2011 a 2:35pm

    So what day can I buy a 9900 at my nearest Rogers store?

  6. How in the heck can you justify $249 on a 3year contract?

    What about release dates?

    • Who do you think pays for the balance of the cost for the phone? ROGERS does. I know for a fact that if Rogers buys a BB for 599 from RIM they sell it for 599 to the customer.

    • What kills me, is the only difference between the bold and torch 2 is NFC…I mean ok there is the pyshical difference etc but technologically its just NFC and NFC does NOT justify raising the price by that margin.

      Secondly, in reply to price comments below barrys post, Rogers or any other carrier really don’t make money from cell phone purchases. Their money makers are the cell phone plans/data plans/DLC.

      Sure over the course of a 3 yr contract rogers will make the money back they lost on selling you a device for 199 or 249 but initially they are out cash on the device.

      Its an investment for rogers when they offer ‘deals’ like this and it is beneficial for people who cant afford the full price device.

  7. Looking forward to picking one of these up. Tough decision between the 9900 and 9860!

  8. Will i be able to purchase the 9900 outright? If so how much would it cost? and When is the release date?

    • RogersMiranda says: August 4th, 2011 a 2:45pm

      Yes, you can purchase any device outright. Off-contract prices will be available at launch on

  9. Seriously? I know Rogers doesn’t really “set” these prices but if RIM wants to step their game up they need to lower that price. If I can get a Dual-Core/3D/4G Android phone for 150, why would I ever even concider a Blackberry?

    • are u joking of course rogers set the prices! see other carriers pricing!

    • Well Telus and Bell are rumoured to be releasing the 9900 on Aug 15. If Rogers doesn’t release before or on that date, I’m gone.

    • Incorrect, it is the carriers that set the price, not RIM. RIM sells to the carriers and it is illegal for them to set the market prices, all they do is state the MSRP, it is upto the carriers like Rogers to set the reduced price for the contracts. Obviously Rogers thinks that the 9900 will be attractive to business types and that they will pay the premium.

      • Illegal for RIM to set the prices? Are you mad?!

        Apple makes the phones AND they set the price. Sure, there is some markup that the carriers do as in the case of the Nexus S.

        If RIM sets the MSRP to be $649. Then minus the typical 400 dollars for the 3 year contract would make it $249. While Rogers COULD make it $150, people just buy the phone on contract just to cancel it.

        • Yes RIM sets the price to the carriers, that is not the MSRP, you will not find out what RIM charges the carrriers that is between them.

          RIM can not ” fix” the price that carriers sell to the public that is illegal as I stated. Try doing your research before hitting reply please.

          The MSRP is RIM’s recommendation to the carriers nothing more, and they can completely ignore it. And it would be the no contract price anyway. Contract prices are completely set by what the Carriers think the market will withstand. And obviously they think the 9800 will primarily be a business smart phone and that business users can afford to pay more.


    • That’s why you go to other stores (Future Shop, Best Buy, Telephone Booth, Wireless Wave, etc.) to see how much they are offering for the same phone. Right now they have phones for a penny that are over 100 if you go directly to the stores. Generally Rogers, Bell, etc. will price match (with the exception of Costco). So I am unsure of how much RIM actually does control the cost … I do know, however, that Apple is very strict on how much their items sell for, which is why there is no real price variation when you go store-to-store.

  10. Any information on release dates for these devices?

  11. Jordan Ortillan says: August 4th, 2011 a 2:41pm

    Will there be hardware upgrade pricing for those still in tthe middle of a contract?

  12. Any word on release dates???

  13. RogersMiranda says: August 4th, 2011 a 2:41pm

    Glad you guys are excited about the new BlackBerry devices! I got to check them out last night and I must say, I do like the looks of that new Bold.

    As for the launch date, we haven’t announced a specific date yet, but all three will be arriving this summer.

  14. 9900 is $249 on a 3 year!
    I’m a loyal Rogers customer and was planning on renewing and getting a 9900, but I’ll reconsider now. That price seems a touch high.
    I’ll wait to see what the competition offers.

  15. 14.4 mbps download speeds are not 4g. where do u get ur information from??

  16. LOL wowwww you guys expect to sell the 9900 on a 3 year for 249?! Even the 199 for the others is pathetic. The iphone is 169. Good luck.

  17. wiki_warren says: August 4th, 2011 a 2:54pm

    I was @ the event last night and the phones were amazing! I really liked the 9900. Rumour has it (and it is pretty solid tip) they will be release it on the 9th of Aug. Oh and btw, its already the end of summer, so stop saying available this summer.

    • RogersMiranda says: August 4th, 2011 a 3:16pm

      Aug. 4 is the end of summer?! It’s only half way over in my opinion! :)

      We can’t release an exact date just yet but the all three devices will be available soon.

  18. Jesse Short says: August 4th, 2011 a 2:54pm

    Ew $249? Biggest mistake i’ve seen in a while from Rogers, but not surprised…

    • Yea, I agree $249 is a big mistake. I would certainly hope they aren’t trying to cash in on the business/dedicated bb users due to a belief they wont sell as many BB as iphones or androids. That is only a short term gain. In order to attract NEW blackberry users the price needs to be competitive with other smartphones, regardless if its a Blackberry or not. A teenager or first time smartphone buyer or even someone thinking of moving from iphone or android to another device will not considering the 249 when they can get other smartphones for 99-200.

      Bottom line, short term gain selling for 249 which I believe will not attract nearly as many if any at all, new BB users.

  19. I thought the Blackberry Storm was an all-touch phone as well?

    • Storm has a taboo name now since it was a disaster product. They won’t release anymore phones called “storm” due to that reason. Therefore, the 9860 will be the “storm 3″

      I believe what confused you is ‘Rogers’ first all touch blackberry…the storm was CDMA and only on Bell/Telus in Canada

    • RogersMiranda says: August 4th, 2011 a 3:17pm

      It was, but we never carried it. The Torch 9860 will be Rogers first all-touch BlackBerry.

      • when will Rogers have stock of the 9860, I purchased it outright on the Rogers website on Wednesday August 24 and then on Sunday August 28 I receive an email stating that a brand new device that stills shows its available online is now back ordered.
        How can a company offer it, charge your credit card then state after that its back ordered. Now that I want to cancel and credit my credit card I am told that its too late and if I want to cancel my order then I should just refuse shipment when it arrives.

        Not sure whats happening at Rogers but this is not a way to treat a client going back 20 years.

  20. I love BB but I still think they are pricy compared to what we have out there. My contract is up for renewal but don’t know if I want to pay that much and be tied down for 3 yrs. Am I the only one who seems to have an issue with the price?


    • I’m with you. I’ll wait to see what Telus offers. The discount on hardware versus my 3 year commitment equation just doesn’t work at $249, or I may just not upgrade.

Trackbacks & Pings

Open list
  1. Rogers Releases Prices! But No Date?!?! - BlackBerry Forums at
  2. Rogers released prices on OS7 phones - BlackBerry Forums at
  3. [Rumor] Rogers release date Aug 15 - BlackBerry Forums at
  4. Rogers Announces New Blackberrys! - BlackBerry Forums at
  5. Rogers announces 3-year pricing for the Bold 9900, Torch 9860 and 9810 |
  6. Rogers announces 3-year pricing for the Bold 9900, Torch 9860 and 9810 | BlackBerry Empire
  7. Rogers announces 3-year pricing for the Bold 9900, Torch 9860 and 9810 |
  8. Rogers Officially Announces Pricing Info For The BlackBerry Torch 9810, 9860 & Bold 9900! |
  9. | *Info* Rogers presenta los precios de los BlackBerry 9810/9860/9900 con contrato de 3 años
  10. Rogers announces the BlackBerry Bold 9900, Torch 9810 and Torch 9860 « The Cell Phone Junkie
  11. Rogers announces pricing for Bold 9900, Torch 9810, and Torch 9860 : Wireless World Of Ramsey
  12. Rogers announces prices for Bold 9900, Torch 9810, & Torch 9860 | PocketBerry
  13. Canadian BlackBerry launch details begin to emerge | FP Tech Desk | Financial Post
  14. Rogers announces pricing for its line up of new BlackBerry 7 Smartphones — RIMarkable
  15. Rogers Makes BlackBerry Bold 9900 Torch 9860 & 9810 Prices Official - BerryReview
  16. Rogers prices BlackBerry Bold 9900 at $249 on contract, other OS 7 devices at $199 |
  17. BBERRYNEWS - Rogers announces pricing for its line up of new BlackBerry 7 Smartphones
  18. Rogers prices BlackBerry Bold 9900 at $249 on contract, other OS 7 devices at $199 | Apps Affair
  19. Canadian BlackBerry launch details begin to emerge | News Canada
  20. Hivatalos árak a Rogerstől |