in Toronto were completely sold out within five minutes. The now sold out three-day event – dubbed the “Indian Oscars” – will be in North America for the first time and features a film festival, dozens of cultural events and a June 25 awards show at the Rogers Centre.
If you weren’t one of the lucky ones to secure your ticket in advance, you can still be a part of the action with some great content available from Rogers.
Watch the IIFA Awards live on Pay Per View
For the first time in the history of the IIFA Awards, more than 4.5 hours of coverage of the event will be available on pay per view. If you’re a Digital Cable subscriber, you can order the IIFA Awards for $39.95 in either SD or HD and watch the event live as it happens on June 25 starting at 8 pm. The live broadcast will be covered in both English and Hindi.
To order, you’ll need to call 1-888-ROGERS1.
Get ready with on demand content
You’ll be able to relive the excitement of the 2009 and 2010 IIFA awards with content from past events available for free on Multicultural on Demand (MOD) channel 800 and Rogers on Demand Online (RODO). Before the big event on June 25, you can also watch popular OMNI produced shows on demand for free like Bollywood Boulevard and Bollywood Top Ten.
Get more Bollywood action with the Multicultural Entertainment Zone
Check out our recently updated Multicultural Entertainment Zone on your mobile phone now packed with great content including thousands of videos, games, wallpapers, songs, ring backs and international news. To help you stay connected to Bollywood content, this portal also has highlights from the 2009 and 2010 IIFA awards and hundreds of thousands of videos, including 40,000 South Asian titles.
You can check out the zone by texting Bollywood to 898. You’ll then be sent a link that will direct you to more content. The text message is free to send and there’s no cost to browse the Multicultural Entertainment Zone.
Will you be watching this year’s IIFA Awards?
Miranda MacDonald is a regular contributor to RedBoard