- He spent a year without the internet, then came back online. Why? Could you spend a day / week without the web? http://t.co/92TSJwDiqK ^eo
The Future is Here: Next is Now
April 29th, 2010 a 11:30am
“Technology is reshaping the world around us,” our president and CEO Nadir Mohamed told our shareholders at today’s annual general meeting. “How we live and how we work is changing rapidly.”
To show how excited we are about this change at Rogers, we launched a video at our shareholders meeting called “Next is Now.” The video features some of the coolest stats and facts we could find about the changing world of communications technology, set to music by Canadian band Young Galaxy.
In his speech, Nadir Mohamed said Rogers’ goal in a connected world is to become the destination for Canadians amid this rapid change.
“We will define our future around connected experiences. Increasingly customers are buying based on brand, not product. They’re buying into companies that will offer seamless delivery of customer-driven experiences in a connected world.”
Let us know what you think of the video.
UPDATE (May 16, 2012, 6:35 p.m): Next is Now has a sequel: Next is Now … More than Ever. In this video, we look at statistics that speak to how much Canadians value the Internet. More than chocolate? Coffee? Water? Watch the video to find out. It also includes stats around smart appliances, the development of the dual-screen experience with TVs and tablets, smartphone usage, digital wallets, and the impact the Internet is having on health, government, education, and shopping.
Keith McArthur is Senior Director of Social Media at Rogers.
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Very cool vid, nicely done :)
Freaking awesome vid!!! WAY better than any commercial Rogers has ever done.
Cute, but I’m more interested in what the CEO had to say. How is Rogers going to deal with these exponentially rising demands over the next year?
Hey Simon,
We’ll have more to say about this in the coming months. For now, here’s a little more of what Nadir said in today’s speech:
“In a connected world our goal is clear––to be seen as the place Canadians go to be connected––to get access to what they want, when they want, how they want it. We have the platforms––broadband and wireless––that these services are migrating to. Connectivity is critical, and it will remain a core element of our game plan.”
Keith, people will only come if the price is right and Rogers values its current customers and treats them fairly. The $20 shared dataplan for iPhones/iPads that was revoked AFTER the 3G iPads started selling is one example of how NOT to treat your customers.
As technology evolves so will pricing and competition and if Rogers wishes to continues to nickel and dime Canadians will go elsewhere to be connected.
Some of us have had enough..paying $84-$100 per month for an iPhone for 6GB mobile data and you expect us to pay another $30 a month on top for the iPad..not gonna happen and Rogers reputation will suffer more than it will gain from not honoring the $20 deal to add to our current packages that was advertised when iPad sales began and remained that way for at least 5 hours.
well done!
well done
Well done
Great video. Now back it up and give all of Canada 3G service.
Agreed!…and RELIABLE 3G service!!
There is nothing new in this vid! What exactly is it trying to say? These type of vids existed years ago. Just youtube shift happens, you’ll see how this is really just a ripoff of that concept.
I love how Rogers admits how useless a lot of this is. “5 cats did something really cute on youtube while you watched this”.
Hey Emil – We’re not the first to create a fact-based video about the rapidly changing world of technology. But we’re excited about these changes at Rogers and this video is our attempt to express that.
We’re thrilled at the great feedback we’ve received so far.
umm, not sure if im getting the point of this vid…
just a punch of garbled stats saying technology evolves rapidly…
how does anything in this video convey how rogers plans to better meet the needs of canadians?
im drawing a blank here…
Nice video. For the record I’d like to have milk delivery still!
great video, warm and friendly – up to date. Tell us more!
WOW….This is awesome….
I was a shareholder that video would scare the pants off me.
Everything depicted in that video is slick cool and fantastic.
Nothing in that video has any specific dependence on rogers. Nothing that was invented by rogers, nothing that Rogers is adding value to beyond connectivity.
This is like a great advertisement for thinking of Rogers, and every other telco, as a dumb pipe adding no special value to all the great stuff that’s already out there on the internets.
At worst, it might make customers, voters, and regulators consider that Rogers is no better than a choke point between Canadians and all the wonderfulness that is the digital future.
Nice job guys. I love the concept you used as well. Shot with the Canon 5D right?
@davidalston
Good eye David! It was shot by 76design using a Cannon 5D Mark II.
1) @RogersBuzz, could you possibly restrain yourselves from making multiple tweets about the same, insipid thing (today, re this video, one tweet would have sufficed).
(Great, I just got a *3rd* tweet from @RB about this video as I was composing this. Do you folks not know restraint or think this vid is so important is warrants brow-beating into your followers?)
I’d like to keep abreast of what Rogers is up to by following @RB, but if you’re going to pummel me with repeat after repeat after repeat of the same thing, you’ll lose me … and probably others.
Please stop being part of the problem of too much noise and too little signal that is twitter.
Less /is/ more.
Sheesh.
2) I’m not convinced that this ‘networked’ world is so great – I ‘know’ the @RT peeps better than my neighbours.
3) Nice music in the vid tho.
Great vid Keith….looks like everyone is excited about 3G!
I like the video.. Problem is I feel like rogers is trying it’s best to stop next is now..
Free you tube videos doesn’t help rogers video. As stated teenagers watch more online video than dvd’s.. Rogers will have to find a way to make money off that somehow..
I don’t need traditional in the next or now world. I can get all tv online without commercials. Of course Rogers puts bandwidth caps to stop me from doing so. They lose $70/month if I only got my tv online. Now if they offered me TV online for less than my $70 or commercial free for $70 then I’d sign up for that.
The problem with next is it doesn’t fit traditional business models for media companies and they sure are taking their time in changing. Pretty soon it will be too late as some new/next/now company will show up and take over.
This said Rogers is in a great position to make sure that doesn’t happen but they really need to embrase the changes and really live the “next is now”.. We used to be leaders in internet, now we are way behind. I’m still waiting for Rogers to surprise me the way google has been able to. I use tons of google services, I don’t pay a cent, and the company makes more money than rogers…
Time to change your business model because I’m getting tired of paying you $250/month for last decades tech.
Challenge to Rogers, surprise me, do something cool, actually make next now.
If you want suggestions you know where to find me. I’ll even provide them on an exchange of services basis.
Lots of numbers in the video. How many grains of sand are there on the planet? How many of those tweets are “wut?” or “nice socks.” Not that there’s anything wrong with that.
Yes, the Internet and computers are fabulous. So much potential to connect us, make us smarter. I’m not interested in a brand unless it can offer me reasonably priced, unadulterated Internet.. TCP/IP. Unfiltered, unthrottled, as neutral as possible, with whatever destination sites I wish, and whatever services I wish to offer since the Internet is designed to be peer to peer. With devices available from the free market, based on standards that don’t require special “optimization” and that I can upgrade or change as I wish. If Rogers has a compelling offer, great. If one brand isn’t offering me all this, I’ll switch. If no brands offer it, we’ll see mesh networks. There’s no turning back, but there’s a lot of legacy to shed, a lot of potential to confront that has nothing to do with age groups or target markets.
By the way, at 28:30 on http://www.youtube.com/watch?v=X1w1FvgdZnE the “brand” assertion seems to be rather resoundingly disproved. People will use what’s inexpensive, good and unencumbered, exclusive of brands.. Which Rogers is more than capable of providing.
What a pointless video! Clearly many of us are paying Rogers way too much if they can afford to waste their time on things like this. Time to switch!
I absolutely agree, the video shows nothing useful of us consumers apart from sound bites. Actions speak louder than videos!
We drive the future !!!
Bell could have EASILY released the same video without any changes and it still would have had the same effect on informed shareholders: nothing.
That video gave no reason to keep investing in Rogers. In fact, quite the converse. They just (again) showed how archaic the mindset is at Rogers.
How about next time you say “While you were watching this video, XX text messages were sent on the Rogers Network, YY emails were sent, etc, and when we roll out ZZZ tech in the next 2 years, these numbers will increase by whatever percent”.
Nonsense, it shows how well positioned Rogers is in, in this new world of massive data. These pipes can’t be built overnight. I like the Rogers Buzz pals and they are also well positioned as concierges, although ultimately Rogers’ corporate position is disingenuous, there’s an acute disconnect between the few shareholders and the large numbers of consumers, the latter of whom all this is supposed to be serving in our modern global competitive market.
http://www.youtube.com/watch?v=X1w1FvgdZnE