For the first time, Rogers has opened up several of its application programming interfaces (APIs) to developers – exciting news whether you develop the latest bleeding-edge applications or you’re a customer that likes sending a text message.
Rogers Catalyst Beta program – which allows developers and businesses to bring new, custom mobile applications or services to market more quickly than before – is now live.
What does this mean for developers?
In short: we’ve made it much easier for you to do business with us.
Rogers Catalyst Beta includes simplified registration, click-through agreements, access to code samples, documentation, tips & tricks, a development sandbox, a larger developer community and the ability to interact with our in-house program managers.
Network-based APIs for location, messaging and billing services will be available at launch, while others such as MMS will come soon. These APIs will allow developers to build compelling new cloud-based services that leverage our network capabilities.
Revenues from mobile content and applications are projected to reach $10-billion (U.S.) by 2015, according to the North American Mobile Market Report. With millions of Rogers customers, there’s a real opportunity to help grow your business with Rogers.
To learn more and sign up for the Beta program, visit www.rogerscatalyst.com
Ok, but what does this mean for Rogers customers?
Imagine an application that allows you to use your cell-phone’s location to give a friend turn-by-turn directions to your exact spot, right now: ask your friend for directions, and then receive text directions or a map link with a plotted route between the two of you.
Or, imagine the ability for a sales manager to quickly query her mobile workforce to determine who is the closest to a given sales opportunity or service call – without the need for proprietary software.
Rogers has always been at the forefront of new technologies, whether it’s our GSM/HSPA+ network, the latest smartphones or mobile account management applications. That won’t change. Today, we’re welcoming smart, entrepreneurial developers to be a part of our extended team.
Together, we hope to create some of the world’s best experiences for you.
Are you a developer interested in working with our APIs? What are your thoughts on Rogers Catalyst Beta?
Rob Manne is a regular contributor to RedBoard.