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Rogers Announces Data Plans for iPad in Canada
May 10th, 2010 a 10:58am
Apple fans are passionate about Apple products. We know because we’re among them.
Rogers introduced the iPhone to Canada in 2008 and we were the first Canadian carrier to announce that we’ll carry the iPad. Now we’re thrilled to say it’s available for pre-order today at www.apple.com/ca/ipad and is set to launch on May 28.
We have a long-standing, strong working relationship with Apple and we think our years of experience will benefit Canadian iPad customers.
All iPad data plans will be available without a term contract, providing the freedom to activate or cancel a plan at any time. Rogers customers purchasing the iPad will be able to take advantage of the new iPad data plans to enjoy the device’s full suite of capabilities, backed by the reliability of Rogers’ proven network.
Here are the pricing options we’re making available to future iPad customers:
- 250 MB for $15 + WiFi (Includes free unlimited access to all Rogers WiFi Hot Spots)
- 5 GB for $35 + WiFi (Includes free unlimited access to all Rogers WiFi Hot Spots)
Customer experience shows that our 250mb/5GB plans will be more than enough for virtually all our customers. 99.8 per cent of our iPhone customers use less than 5GB of data. As the tablet is a new category, it’s too early to say if customers will use more or less data than they do for iPhone. But even for our rocket stick/embedded laptop customers, 95.6 per cent use less than 5GB per month.
Visit www.rogers.com/iPad for full details on these plans. As always, we’ll keep you posted right here.
Note the iPad will not be available on the Fido brand at launch.
Much has been said about the tablet being an important new product category. More importantly, you now have more options than ever before to communicate, to be informed and to be entertained wherever, whenever you desire.
Excited yet? We are. And we’d like you to activate your iPad with Rogers.
Will you be buying an iPad? Why or why not?
Keith McArthur is Senior Director of Social Media at Rogers.
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To everyone,
Our money is our vote. Don’t accept Rogers data plans if you are unhappy with them. If you want a different option, let your voice be heard. If we all go along with set pricing, the company will not do a thing to change it.
Rogers *should* be offering a single data plan for users. A single plan that allows multiple devices with tethering abilities, all draining from the same data bucket.
If you’ve paid for 5gb, why can’t you use it how you like?
This is just a suggestion, but my feeling is that these plans will be more popular with people that do not already have a phone with a data plan. I think it might make sense (of course, I have no idea) to try to also get money from people who already have a data plan. What if you charge a one time fee of $100 or $150 to be able to tap into an existing data plan for the life of that contract. I suspect a reasonable percentage of those who already have plans will bite at that, but they won’t bite on additional monthly plans. That way, Rogers will get some money from people who already have plans.
Wow…Rogers I understand the need to make money, but seriously. $15 and $35 for contract free data not bad, but not fantastic. What would have been fantastic would be a data share between existing data plans and the ipad…oh wait that was listed, but then removed. You almost…ALMOST do the right thing for existing customers.
Don’t get me wrong, I’m thrilled to be able to tether for free (kept me a Rogers customer instead of bouncing to WIND), but had high hopes that was a sign that Rogers listens to their customers and realizes the need for a shared data plan for multiple devices. However it’s clear that Rogers is only looking out for shareholders.
Oh one more thing you never mentioned the changes (increased fees) for call display and name display. Sneaky sneaky Rogers, but then again nickel and diming is the corporate moto out there isn’t it! Look at the reduced calling areas, Grrf, 911 fee increase, etc….etc! It all adds up. But I guess an executive their needs a new gulf stream jet or mega mansion… So it’s understanding, but still not acceptable.
Too bad Rogers, I was planning to get an iPad 3G with the $20 shared plan, I’ll just keep my Wi-Fi model…
What a disaster. When will you offer reasonable data plans, Rogers?
The shared data option is a mistake? Why?
Was that supposed to be a $20/m add-on? If so, that’s a bit crazy, considering I’m already paying $30/m for the 6GB data plan. I’d be willing to pay an additional $5/m to share my data per device.
Please comment on why the shared option is not happening anymore.
There really isn’t any point on buying the 3G version unless you actually plan on going places with your iPad where you don’t have access to wifi. But if that is the case, when why bother bringing your iPad with you, just bring your smartphone that already has data and use that instead.
I think people are freaking out too much about the data issue. For the most part, people are going to use this at home, or at a coffee shop where you have access to much faster wifi. Why waste an extra $100 on the device, plus more money per month to pay Rogers for data?
SOme of us use it for busines, I already have the wifi version and in some offices, they don’t have wireless available for when I want to demo from my website. So 3G is important and these rates and lousy….
Wow Keith,
Looks like the comments are all over the map. It does not seem to be clear what this $20 to share charge is. Does it mean if you have two iPhones and a rocket stick already, like I have, and you want to add an iPad to share the data…for a flat $20 fee you can share the 12Gb of data you already have on the two iPhones with your rocket stick and iPad. In other words, will my data total cost be $30×2 for the two 6Gb plans I have, and I can share all that data on all four devices? Or, is that $20 per device added per month or on each device. Very confused as one interpretation means $60 / mo total plus $20 set up to share and other interpretation means $60 for 12Gb then $20×4 per month for each device to share those 12Gb for unreasonable monthly rate of $140.
sad to see no love for fido; your rates for rogers ipad users is high as well, ohh well, thankfully BELL and TELUS are there…:)
Yeah, right. Too bad there’s an exclusivity deal. So unless you jailbreak your iPad there’s no Telus or Bell love for you.
@Johannes Lindenbaum <- I'm not sure your correct on this.. Bell has said they will carry the iPad plus the iPad comes unlocked already in the states. I don't see them making a different version for Canada..
Rogers doesn’t say it’s got the ipad exclusively. Neither does Apple.
As a matter of fact, it only lists Rogers as one of “various carriers” right now.
You’re wrong. The iPad comes UNLOCKED. You can use any microsim card… which more and more carriers are switching to.
the iPad is NOT exclusive to Rogers
This is absolutely unacceptable. I already pay a fortune for my 6GB data bucket on my iPhone. There is no way I am willing to pay extra $$$ for data on the iPad. Rogers is basically double dipping – changing customers who already have a plan just to use data on another device.
If we can share our data with our laptops why can’t we share the data with the iPad.
Rogers needs to change their strategy. All they are doing is making customers unhappy. The market will open up eventually and when it does people will be so unhappy with Rogers they won’t think twice before switching providers.
It’s not enough to just provide service that works anymore.
Canada should be a leader is telecom. -
Hear hear!!!
I ordered the 64gb 3g iPad this morning with plans to cancel if the 3g was tied up by contract. So I’m very happy it isn’t and look forward to using the 3g on occasion.
I was really disappointed to learn Rogers was the exclusive 3G provider for the iPad until I read about the add on plan. For me that would have meant buying the 4th gen iPhone from them as well to take advantage. Of course any good news from Rogers is too good to be true. Glad I didn’t buy yet. I’ll be looking into WiFi + MiFi from another source.
No where does it say Rogers is the exclusive carrier. The iPad is an unlocked device. It just appears like Bell & Telus haven’t discussed iPad plans yet (or aren’t ready to support it), or maybe they were waiting to see how much Rogers was going to charge for the service. No where does it say that in a couple of months Bell can’t come out with microSIMs and iPad price plans.
Rogers still needs to offer an Unlimited Plan. People like the word ‘Unlimited’. Have it soft capped at a reasonable amount of GBs. And don’t charge overages. Just throttle the speed if the person goes over the soft cap. An reasonably priced Unlimited Plan with fair usages policy would make many people happy. I know an Unlimited Plan here in Canada would be pricier than in the US, but Rogers should be able to do it. (Other Canadian carriers do).
Aren’t soft-caps on unlimited plans usually 5 or 6 GB anyway? I agree it would be nice though… a 15GB soft-cap seems like a fair option.
I remember years ago when Rogers had soft caps, and it ended up being a huge problem with threats of class action lawsuits over false advertising when Rogers tried to cut people off or charge them for going over the “hidden” caps (since it seems nobody ever bothers to actually read their terms of service).
I suspect the new model is just a matter of Rogers trying to be upfront. People don’t realize how much data 6GB actually is when talking about a cellular connection — it’s not like you’re going to be using the iPad for downloading torrents over the 3G network, and even the iTunes Store app doesn’t let you download anything larger than 20MB unless you’re on Wi-Fi.
For comparison: I used around 6GB of data for the entire year of 2009 (that’s 12 months, during which I could have used 72GB of data according to my plan). That also includes tethering, which is something the iPad doesn’t do.
6GB is more than enough for 99% of the iPhone and iPad users out there, even with tethering thrown in. About the only reason it wouldn’t be is if you plan to replace your home Internet service with a tethered iPhone connection, and that’s kind of what these caps are trying to prevent, if you think about it. :)
I want to move to Austria. They pay 4 Euros per Gigabyte, no contract, but they have 12 months time to use up the data they purchased. Wow. That would be heaven.
I was planning on buying an iPad 3G the moment it came out, but since Rogers isn’t going to allow me to share my data plan from my iPhone, there’s absolutely no point. Between my wife’s and my iPhone we already pay in excess of $200 per month for our cell coverage. I absolutely refuse to pay yet another ridiculously overpriced fee for coverage just to browse on an iPad.
We already own a Wifi iPad, and it’s going to stay that way. Thank you, Rogers, for meeting up with my expectations of being a price-gouging service provider that is great at submitting bills, but terrible at providing relevant customer service.
I just dont understand why anyone who already owns an iPhone with data plan AND a Wi-Fi iPad would even consider buying a 3G iPad? How much of an Apple fanboy can you be?
I would head slap anyone who even thought about needing a “3rd” i-device. Get a grip people sheesh.
I’d love to know why it cost roughly $60 for 5GB of data on a smartphone and $35 on the iPad? It’s the same product so why the price difference, I’d really love to hear from a Rogers representative on this.
Not being able to share your data plan between your smartphone and iPad is stupid. So you want me to pay $30 for 6GB (on Promo) on my smartphone then another $35 for another 5GB on my iPad? So I’m paying for 11GB and might use 3GB between the two devices if I’m lucky. I can’t imagine paying Shaw $30 for my home Internet connection for my computer and another $35 so I can hook up my PS3.
Seriously, Rogers needs to stop treating there customers like garbage. You guys are so lucky that the CRTC has your back.
I couldn’t agree with you more. $30 for 500MB for a standard smartphone plan, yet the godly iPad get’s 5GB for $35? It all uses the same data! It makes no sense that different devices get treated differently when it comes to data plans.
It’s not about cost, it’s about value.
iPad users won’t pay $60 bucks per month and there could potentially be tonnes of them!
Smartphone users will pay that, but in smaller numbers.
Aaaaaah capitalism.
Is there any way we can get that type of plan for smartphones ? I use a maximum of 125 MB on my 500 MB data plan and I’d like to change it for a cheaper one.
ROGERS – please clarify the $20 data sharing – it STILL appears on Apple website
like many others, I’m debating over 3G vs WiFi only iPad, and the decision hinges on your data plans.
it’s reasonable to offer customers the option to share their existing data plan between devices, please add the option! and how about a CHEAP daily or weekly data bucket for light/occasional use?
The $20 data sharing plan isn’t listed on Apple’s website anymore.
ROGERS, LET THE 20$ SHARED PLAN!!! I pre-ordered my iPad 3G this morning because of that plan. I will make a complain at Apple. You change the rules AFTER people have paid, based on what they saw when ordering. I’m a Rogers’s customer since more than 15 years, and I have an iPhone with 6 gigs/30$. If I cannot share my data plan, I can assure you that I will quit Rogers and you will lose a customer (for all my wireless services). I encourage people to do the same. I never seen a company able to take such a lot of bad marketing and business decisions!!! It’s awesome! I was considering to upgrade my iPhone 3G for the next model in a couple of weeks, and renew for a three years contract, but if you don’t offer a decent iPad data plan, for someone who already pay a lot of money for an iPhone data plan, forget me as a Rogers’s customer!
Sorry but totally lame. Why would I pay $35 over my existing $30 6 GB data plan? Makes me glad I’m not currently interested in getting an iPad.