Rogers Announces Data Plans for iPad in Canada

Apple fans are passionate about Apple products. We know because we’re among them.

Rogers introduced the iPhone to Canada in 2008 and we were the first Canadian carrier to announce that we’ll carry the iPad. Now we’re thrilled to say it’s available for pre-order today at www.apple.com/ca/ipad and is set to launch on May 28.

We have a long-standing, strong working relationship with Apple and we think our years of experience will benefit Canadian iPad customers.

All iPad data plans will be available without a term contract, providing the freedom to activate or cancel a plan at any time. Rogers customers purchasing the iPad will be able to take advantage of the new iPad data plans to enjoy the device’s full suite of capabilities, backed by the reliability of Rogers’ proven network.

Here are the pricing options we’re making available to future iPad customers:

  • 250 MB for $15 + WiFi (Includes free unlimited access to all Rogers WiFi Hot Spots)
  • 5 GB for $35 + WiFi (Includes free unlimited access to all Rogers WiFi Hot Spots)

Customer experience shows that our 250mb/5GB plans will be more than enough for virtually all our customers. 99.8 per cent of our iPhone customers use less than 5GB of data. As the tablet is a new category, it’s too early to say if customers will use more or less data than they do for iPhone. But even for our rocket stick/embedded laptop customers, 95.6 per cent use less than 5GB per month.

Visit www.rogers.com/iPad for full details on these plans.  As always, we’ll keep you posted right here.

Note the iPad will not be available on the Fido brand at launch.

Much has been said about the tablet being an important new product category. More importantly, you now have more options than ever before to communicate, to be informed and to be entertained wherever, whenever you desire.

Excited yet? We are. And we’d like you to activate your iPad with Rogers.

Will you be buying an iPad? Why or why not?

Keith McArthur is Senior Director of Social Media at Rogers.

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  1. I have to say that if I am already paying $30/month for my iPhone 6GB plan, there should be an add on option for iPad. I hear rumours of a $20 fee to add on to your existing plan, but even that is massively gouging customers. Honestly, it wouldn’t break Rogers to be nice and offer a $5 add on per month… silly that they don’t really. figures.

  2. theninjasquad says: May 10th, 2010 a 11:48am

    Can you combine the data with an existing plan similar to a shared family plan?

  3. From the post: “…we think our years of experience will benefit Canadian iPad customers.”

    Are you referring to the years of experience announcing shockingly bad wireless data plan pricing? Or maybe the years of experience disappointing your customers?

    The actual service Rogers offers is fine, in the sense that it works. My iPhone doesn’t drop calls and the 3G is fast and available. But you guys have got to stop pretending that the pricing and terms you offer your customers are even remotely fair.

  4. When will the iPad be available for Fido customers?

    To everyone else, you can only show your dissatisfaction on the lack of data plan sharing with your wallet. The original Rogers iPhone plans had a drastic change in the days leading up to launch because of the amount of consumer backlash. If you don’t pay for the additional data plan, things may change, but obviously if everyone is still willing to (begrudgingly) give Rogers their money, nothing will.

  5. Ok. I’ll bite. I already have a WiFi only one, but the monthly add-on without a contract will do for me. I would have liked to share, but NOT FOR $ 20 MONTHLY. I’d rather just spend money when I need the device away from home. But the free access to WiFi Hotspots under Rogers is a joke really. How many hotspots does Rogers have in British Columbia? Three.

  6. PhoenixStorm713 says: May 10th, 2010 a 11:55am

    The people are speaking Rogers! Do you hear them? They want to be able to share their existing Data Plans, for a reasonable price. Some even though $20 was ok. Make your customers happy. Let us share Data for $10-20 extra ;)

  7. Yay!
    Glad Rogers is finally clarifying the situation. It was a tough run, waiting for this info.
    Since I don’t have an iPhone (I don’t do contracts), I’m quite happy with the announced contract-free plans. Exactly what I wanted. It might actually convince me to move to Rogers for voice, though that’s a tough sell.
    Preordered my iPad WiFi+3G (and 20¢ Rogers SIM) before learning about the plans. Glad I did.

    So, if the 20$ “shared plan” was a mistake, does this mean that the iPhone plan can be used as-is? Not that I care but this issue seems to be getting more reactions than the actual plans (which are surprisingly decent).

  8. 98.whatever percent of people use 5gigs or less on their IPHONES…neglecting to mention, of course, that with the much bigger screen, people might feel more inclined to watch (movies, tv…) on their iPads, versus their iPhones.

  9. Yeah, notice a trend rogers? Add a shared data plan. I currently pay for 2 X $30 – 6GB plans, and combined use less then 5% of the total data per month. Let people share their data, hell, for even $10 a month, that would be reasonable. You are losing apple business by being so negligent to what your customers want, and are going to force people to search out more reasonable options.

    • Chris,

      Why would Rogers change their plans when customers like you continue to pay ridiculous fees for a service that doesn’t fit your needs?

      Your money is your vote. See my post below.

      • Agree with Chris. It is customers like us to are at fault for 1) continuing to sign up for contracts to get subsidized phones and 2) for subscribing to services in-contract as a result.

  10. jonomacdono says: May 10th, 2010 a 12:05pm

    Up until @rogersmary announced that the $20 share option was an error I planned on staying with Rogers. I would rather pay Bell Mobility’s $65 charge for 5GB of data and get better coverage and an actual 3G signal. This is a big fail Rogers.

  11. @PhoenixStorm713

    Sharing data should be free..we’re already paying for the data. Why double charge us?

  12. SInce I do not have an iPhone or smartphone, these plans are quite good IMO.

  13. Perhaps this does mean that the $30 non-specific data plan I pay for every month could be used with an ipad or iPhone without additional costs of any kind.

    That’s surely what makes sense – and what I would expect Rogers to offer. Hope to have this confirmed

  14. And to all of the complainers:

    The plans are better than anything in the Canadian market to date. With the exception of Rogers’ 6Gb previous plan, nothing compares in todays Canadian wirless market.

    These are a step in the right direction! Thanks big Red!

    • Gosh you must be a Rogers employee because all this is aweful and not hearing what Rogers client have to say. The Telecom industry in Canada is so anti-competitive that if Bell and Telus come out with the same plans, I am going to file a complaint with the competitions bureau, enough is enough people stop giving them your money or nothing will improve.
      Remember the US is “UNLIMITED” for #30 not 5Gb.

      • Adam Halinaty says: May 11th, 2010 a 10:10am

        That’s actually not true, because if you read AT&T’s “Fair Use Policy”, the “Unlimited” plan is actually capped at 6GB.

    • Well, maybe better than what available today, but not “to date”. My Telus smartphone has unlimited data, for $30/mo… but I can’t tether unfortunately, else it would be perfect, and they stopped offering it a few months in.

  15. You know, there’s also NOTHING in this release that suggests these plans must be renewed on a monthly term… If you read it as openly as it’s written, you could infer that a $35 5 GB data purchase could be made to last for two or three months, so long as there was data remaining.

    • Panamajack says: May 10th, 2010 a 2:56pm

      Which is how they’re working for people who go over their limit, by starting the “month” at a different time. A flat rate of $35 for 5GB, renewed every time you use that up would be a great step forward; get away from monthly services and simply charge fair prices for bandwidth. Companies are afraid of appearing to be “dumb pipes”, but it’s really want customers want.

    • I’m pretty sure the data allotment expires after 30 days. If not why would anyone buy the $15/250MB option?

      Rogers and their so-called competitors love to get money for nothing. In other words, getting people to pay for more minutes/MB than they actually use.

      A while back a certain American company introduced “roll over minutes” so users could save minutes one month and use more the next without incurring overage charges.

      My pre-paid cell phone plan works the same way. As long as I top up before the end of the billing period all my unused minutes stay in the bucket.

      Rogers could do the same thing for data. It wouldn’t be as good as letting us simply buy GB that never expire, but it would represent a compromise.

  16. I’m a bit disappointed that there’s no $20 sharing plan.. :(

    • Flabergasted says: May 13th, 2010 a 7:16pm

      I’m floored that you think paying an extra $20/month just to use the data you’ve already paid for was acceptable !? $20 is a ridiculous price. Trust me there are means to their madness.
      1) there are whispers of a $20 fee to share data (which is ridiculous pricing to start with)
      2) remove said option
      3) everyone screams and cries they want to share data
      4) wait a little while…then offer the deal to customers (trust me they will)
      5) everyone rejoices and pays the $20 even though it should only cost $5 at most.
      So once again Rogers will have fooled customers into thinking overpaying is good.

      LOL you gotta love Canadian telecom. So corrupt.

  17. Rogers – GET YOUR ACT TOGETHER

    You boast that you are “Canada’s Most Reliable Network” yet your information & pricing is hardly ever reliable nor just.

  18. Are you kidding me? How much do you want to squeeze out from our pocket?

  19. Trevor, the Apple site specifically says that these are *per month*.

    • i’m not sure that clarifies it completely. does that mean i can start with a full bucket in the middle of the month and have to use it up in 30 days, or does it mean that i can fill the bucket once and use it until i run out of it, as long as i don’t go over 5gigs per month?

  20. PhoenixStorm713 says: May 10th, 2010 a 12:20pm

    @Rob
    Seems some people were ok with the idea of paying $20 to share data.
    Obviously it should be free in a perfect world. Rogers shouldn’t charge people to use data they are already paying for. But Rogers could charge people extra. At least a person could share the data for a fee. Better than not at all.

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