RedBoard video: Shorts in the City app hits the iPad
By: calendar iconJune 3rd, 2010 a 12:48pm

If you’ve got an iPad, the challenge now is what to put on it: so many apps, so little time.

Alongside its Canadian launch, Rogers Media became one of the first companies in Canada to unveil a video app for the iPad. The free Shorts in the City app is part of the Citytv.com Shorts in the City program that offers serialized online video content of 17 shows, making up 500 episodes and 35 hours of drama, comedy, sci-fi, thriller, horror and animation. The videos are available across the Rogers Media websites, rogersondemand.com, on iPhone (exclusively for Rogers Wireless customers) and soon for Digital Cable TV subscribers on the Rogers On Demand channel.

As part of our RedBoard video series, Claude Galipeau, Senior Vice President and General Manager of Rogers Digital Media, talks about the program, does a live demo of the app and talks about what’s next for the Rogers’ media properties.

Have you tried the Shorts in the City app? What’s your favourite show? And what apps do you recommend for the iPad?

Miranda MacDonald is a regular contributor to RedBoard.

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Rating: 2.6/5 (15 votes cast)
RedBoard video: Shorts in the City app hits the iPad, 2.6 out of 5 based on 15 ratings
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  1. Denis Lemire says: June 3rd, 2010 a 1:54pm

    I may be the only one that cares about such things, but you need to shorten the application title, currently it appears as: “Shorts…dition”

    An easy fix to eliminate an eyesore.

  2. Bryan says: June 3rd, 2010 a 4:28pm

    I’d like to know when we will see a Rogers On Demand app for iPad.

    • RogersMiranda says: June 7th, 2010 a 10:23am

      Hi Bryan,

      We’re working on it but we don’t have anything to announce at this time.

      Stay tuned!

  3. Codeman says: June 8th, 2010 a 12:36am

    Will Fido customers be able to benefit from Rogers On Demand for iPhone? Or just iPad and Rogers iPhone customers? Will it be like Rogers Radio for iPhone, and only need to be verified over 3G once? Then wifi can be used? Also, I hope it will have major networks like ctv, global etc… CityTV is ok, but the lineup available is something to be desired…

  4. Charles Blackeell says: June 11th, 2010 a 7:42am

    Riddle me this. Why on earth would Canada’s premier supplier of Apple’s iPhone and iPad decide to provide its internet on demand video in Flash? We all know that Apple has publicly and repeatedly stated that it will never support Flash on its iOS. So why, oh why would Rogers do this as the rest of the civilized world moves to HTML5?

    • RogersMiranda says: June 11th, 2010 a 5:24pm

      Hey Charles,

      We’re working on an Rogers On Demand Mobile iPad app (HTML 5 format) but don’t have anything to announce just yet. Stay tuned.

      • Ahmed El Alfy says: June 12th, 2010 a 3:46pm

        Hi

        It’s not to hear Rogers is working on it but it would be nice to at least get to watch the finals on my iPad. Just kidding but honestly please push your app department a little. Also please convince the CEO to switch all web content to HTML5, as flash will lose the battle against the mighty mouse (Steve jobs). You guys need to see into the future rather than wait for others to take action. But then again you guys don’t have much competition to worry about. Anyways please push the iPad version out as soon as possible