Nadir Mohamed: ‘It’s a whole new world’

In the first of an ongoing series of RedBoard video posts, I speak with Nadir Mohamed, Rogers President and CEO, about what’s in store for the communications industry in 2010 and Rogers’ commitment to the customer experience.

This is the first of many videos we’ll be doing with executives and employees, and we’d love your feedback. Who do you want to see us interview – and what questions would you ask?

Miranda MacDonald is a regular contributor to RedBoard.

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  1. I am so pleased to be able to give my feedback to Rogers. In Canada where the telcom industry is heavily protected, Rogers has practically monopolizing the GSM market. Becoming a monopoly is good for Rogers but bad for customers (economics 101), this is the main reason why their profit level exceeds almost all competitive industries, because they can charge whatever price they want to without ever have to think about what the competitor will do, and the market will have no other options than just to swallow the bitter pill.
    I have 2 feedbacks:

    1. Deregulation is on their way, whether you like it or not, and there will be a lot of US companies who would like to enter Canadian market with a much more aggressive pricing, so if you don’t anticipate this asap, you will lose all your customers, as they have been too angry and tired of dealing with the high price and bad customer service, so start giving reasonable prices (remember, your customers have access to information on what our neighbors are charging their customers).

    2. Increase the quality of your customer service. Add more friendly people to handle calls, don’t invest further on IVRs and start treat us like customers, not some cash cows.

    If you need more of my advice, why don’t you send me a job offer, then I will gladly share all my thoughts with you.

    PW

  2. What’s very interesting about almost every post on this website is that customer are VERY unhappy with Rogers’ services and pricing. I agree fully. We are overcharged for every telecom product and are treated like nothing more than cash cows. One day this will come back to bite the telecom companies in Canada. The bubble has to burst. I am yet to hear someone say anything positive about Rogers. This really should put up a huge red flag to the company because simply dodging, spinning and deflecting the issues is not going to make it any better.