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We’re big believers in the future of tablets.
We’ve also developed data sharing plans for tablets and will introduce a tablet-friendly version of Rogers on Demand Online early next year, John Boynton, Rogers executive vice president and chief marketing officer, said this morning in a keynote speech.
Boynton told the conference:
“Tablets are the dashboards for the highways of tomorrow. They are the command centres of the future…I can tell you about a service we’re working on that allows you to remotely control your home devices. Starting in 2011, you will be able to set your home PVR using your tablet. This means that while sitting in a restaurant you can choose what movie you want to watch. You’ll never have to worry about missing the first period of a Leafs game.”
He added that Rogers is committed to data plans that allow our customers to move between their devices easily, seamlessly and reliably.
“Instead of separate plans, people can buy a combined plan that is less expensive and now share their data across the devices they want. Data sharing is important because tablets will not replace smartphones. Tablets will be companion devices to smartphones providing instantaneous connections on a bigger screen wherever you are.”
We created Rogers TabLife TO to explore ways tablets are changing how we live, work and play. You can learn more about today’s event at tablife.ca. And, we’ll have full coverage of Rogers TabLife TO here on RedBoard early next week.
Rogers Tablet Touchpoint 2010
Alongside the event, we worked with The Strategic Counsel on research related to attitudes, behaviours and impacts of tablet use in Canada. Key findings of the Rogers Tablet Touchpoint 2010 include:
- 69 per cent of tablet users take their tablet everywhere they go
- 58 per cent of tablet users say their tablet is typically the first device they turn on in the morning
- 44 per cent of tablet users say they would rather give up their desktop or PC than their tablet.
- 63 per cent of owners use their tablets for work at least some of the time
- Almost 60 per cent of those do not own a tablet agree that tablets will transform the way we live, work and play
- 42 per cent say they plan to purchase a tablet within the next year.
You can see the detailed survey results here:
Want to win a tablet?
Coinciding with Rogers TabLife TO, we’re running a national contest where we’ll be giving away a Dell Streak and Samsung Galaxy Tab. To enter, all you have to do is tweet how a tablet could change your life for the better along with the hashtag #TabLife. For more details, check out @RogersBuzz on Twitter.
Keith McArthur is senior director of Social Media at Rogers
Update (December 3, 6:00 PM): As a preview of next week’s wrap-up post, below you’ll find photos from Rogers TabLife TO as well as the keynote speech from John Boynton entitled “Tablets in a Connected World.” We’ll have more videos here on RedBoard soon, including the sneak-preview demo of the new BlackBerry Playbook tablet with RIM’s David Neale.
Update (December 6, 10:20 AM): Below Research In Motion’s David Neale talks to Marc Saltzman about the soon-to-launch BlackBerry PlayBook tablet and what’s next for the tablet space in 2011. Neale demos a prototype device, including a hands-on with the user interface, HD video and camera functionality.