iPhone 4 launches tomorrow on Rogers

By: RogersKeith

July 29th, 2010 a 1:35pm

We’re excited to share some news about how our customers can upgrade to iPhone 4 which launches tomorrow. As the Canadian carrier with the most iPhone customers and experience, we’re making a commitment to allocate the majority of inventory we receive from Apple to existing customers wanting to upgrade to the iPhone 4.

And while we can’t do this every year, we’re excited to announce a special upgrade offer that gives our iPhone customers the chance to get an iPhone 4 at a discounted price until September 30, 2010.

Rogers customers have the flexibility to upgrade to any new device at any time by paying full price for the device. However, as a benefit of being a Rogers customer, we’re investing in a special iPhone 4 hardware upgrade offer to reward our customers for doing business with us, as long as they activated a Rogers iPhone on a term contract on or prior to June 7, 2010 – the day Apple announced iPhone 4 at the Worldwide Developers Conference.

Here are the general guidelines about the iPhone 4 special hardware upgrade:

Did you activate or upgrade your Rogers iPhone on a term contract between January 1, 2009 and June 7, 2010?
Then you’re eligible for at least $250 off the no-term device price. That’s an iPhone 4 16GB/32GB for $399/$499 on a new 3-year voice and data plan.

Did you activate or upgrade your Rogers iPhone on a term contract on or before December 31, 2008?
Thank you for your business. You’re eligible for at least $480 off the no-term device price. You can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.

Did you activate or upgrade the original Rogers iPhone 3G in 2008 and then upgrade again to the Rogers iPhone 3GS between June 19 and September 15, 2009?
You’re also eligible for at least $480 off the no-term device price. You can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.

How do I check my eligibility for this special iPhone 4 hardware upgrade program?
The easiest way for you to check your hardware upgrade eligibility is through www.rogers.com/iPhone. (UPDATE July 29, 2010, 3:13 PM: We are experiencing technical difficulties with our HUP eligibility tool and it may be giving incorrect results. We’re aware of it and are working on it. While we do, the tool may be temporarily unavailable. Thanks for your patience. UPDATE August 16, 2010 11:20 AM: The technical difficulties are resolved and the tool is working correctly.) Aside from this special iPhone 4 offer, regular hardware upgrade program policies apply. If you take advantage of this early hardware upgrade offer, your new 3-year term will begin immediately. Savings under this special upgrade program are determined based upon the length of time remaining in your existing term and the specifics of your selected plans.

Any news for new iPhone 4 customers?
New customers can purchase a 16GB iPhone 4 for $159 or a 32GB iPhone 4 for $269, each with a new three-year voice and data plan on Canada’s proven and reliable network. With Rogers, you get unlimited access to Rogers WiFi hotspots for free as well as unlimited social networking to the top seven communities in all iPhone data plans and our Handset Protection Gurantee. The Handset Protection Guarantee is subject to terms and conditions. To read the full program terms, go to http://www.rogers.com/protection.

What about Fido customers?
Fido also has a special iPhone 4 promotion for its customers. For customers who entered into a Fido agreement on or before June 7, 2010 and want to upgrade early to iPhone 4, Fido will provide a special iPhone 4 discount by way of a bill credit of between $250 and $490. In addition, customers may contribute all accumulated FidoDollars towards their upgrade. Go to www.fido.ca/iphone for full details.

How to get your iPhone 4
Worldwide demand for the iPhone has been high and quantities are limited. At launch, the iPhone 4 will only be available at Rogers stores and authorized retailers, and not by Customer Care or Rogers.com. We recommend you contact your local Rogers retailer to confirm units are in stock. Our goal is to get an iPhone 4 into the hands of every customer who wants one, so visit www.rogers.com/iphone to find updates about stock levels.

Data on data

Here’s an overview of some great new and in-market plans that will get you up and running with your iPhone 4.

Return of special smartphone $30/6 GB plan
Effective July 30, and as a limited time promotional offer for smartphone customers who activate on a three-year contract, Rogers is offering 6GB of data for $30. This data plan can be added to any in-market voice plan before September 30, 2010.

Share with your family
Now that you’ve upgraded to iPhone 4, what do you do with your 3GS? Pass it on through our Family Share Plans and share minutes, messaging and data. Starting August 4, add additional voice and data lines for just $25 per month (plus Government Regulatory Recovery Fee) on a three-year term for up to five people!

*New* smartphone and iPad sharing plans
You’ve told us you love our in-market iPad plans and the ease of activation on Rogers – but some of you have asked for device sharing and we’ve listened. Starting July 30, and for a limited time until Sept. 30, customers on a 6 GB plan will be able to share data between iPhones and iPads for an extra $20 (plus Government Regulatory Recovery Fee). For details, visit a Rogers retail location.

We’ll also try to answer as many questions as we can in the comments below. We recommend that you do not call our Customer Care representatives as they have no additional information and will not be able to process your hardware upgrade at this time.

UPDATE (July 31, 10:18 PM) Rogers is committed to getting an iPhone 4 into the hands of every customer who wants one. We regret to say that for the time being, Rogers retail outlets are sold out of the device. We expect to receive regular shipments of iPhone 4 from Apple over the coming weeks and will update this site once we have more stock.

UPDATE (August 6, 2010, 8:58 AM 2:45 PM) Rogers is receiving a new shipment of iPhone 4, which will be available in limited supply in some retail locations starting on Monday, August 9 Saturday, August 7. In the meantime, Apple retail stores may have inventory available for both new customers and existing Rogers customers upgrading to iPhone 4.

UPDATE (August 9, 2010, 1:05 PM) Hi everyone. We sincerely apologize for the inconvenience caused this past weekend as many of you expected iPhone 4 to be back in stock at our stores. In an effort to get devices available as soon as possible, we are expediting all shipments to stores outside our normal process. Unfortunately, there was a miscommunication on Friday and stock was not available as expected on Saturday.

We are trying to be as transparent as possible and provide you with timely information. Obviously, this isn’t a perfect process and we appreciate your patience. Stock that was en route Friday will be arriving in some stores today. Additional inventory will be arriving throughout the week. Due to high demand and limited quantities, we strongly recommend that you call ahead to ensure that iPhones are in stock.

UPDATE (August 12, 2010, 12:25 PM) We have more news for you on iPhone 4 availability. We regret to say that Rogers retail outlets have sold out of iPhone 4s. The good news is that we expect more stock to start appearing in stores later this week, most being on shelves by Saturday.

As before, inventory remains limited so we recommend you contact your local store to confirm units are available. In the meantime, Apple retail stores may have iPhone 4s in stock.

Rogers remains committed to getting an iPhone 4 into the hands of every customer who wants one. We’re reading each and every of your comments on this post and will respond with whatever information we can.

Are these updates useful to you? Please let us know in the comments below.

UPDATE (August 14, 2010, 3:00 PM) The latest round of iPhone 4 stock at Rogers stores is once again sold out. We’re receiving regular shipments from Apple, so we’ll update this post again once more stock is available. Until then, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (August 19, 2010, 11:45 AM) A limited number of iPhone 4s have started to arrive at Rogers retail locations. Considering the limited inventory, we recommend you contact your local store to confirm units are available. In addition, Apple retail locations may have stock.

UPDATE (August 21, 2010, 1:30 PM) iPhone 4 stock at Rogers stores has sold out. Regular shipments are coming in from Apple, so we’ll update this post again once more stock is available. In the meantime, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (August 25, 2010, 4:15 PM) A limited number of iPhone 4s have again started to arrive at Rogers retail locations. Considering the limited inventory, we recommend you contact your local store to confirm units are available. In addition, Apple retail locations may have stock.

UPDATE (August 29, 2010, 7:31 PM) iPhone 4 stock at Rogers stores has sold out. Regular shipments are coming in from Apple, so we’ll update this post again once more stock is available. In the meantime, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (September 1, 2010, 3:11 PM) A limited number of iPhone 4s have again started to arrive at Rogers retail locations. Considering the limited inventory, we recommend you contact your local store to confirm units are available. In addition, Apple retail locations may have stock.

UPDATE (September 3, 2010, 4:39 PM): iPhone 4 stock at Rogers stores has sold out. Regular shipments are coming in from Apple, so we’ll update this post again once more stock is available. In the meantime, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (September 10, 2010, 2:33 PM): This week, inventory of iPhone 4s was more limited than previous shipments. As a result, it sold out immediately in most cases. An Apple retail location may have stock.

UPDATE (September 16, 2010, 5:15 PM): A limited number of iPhone 4s have again started to arrive at Rogers retail locations. As in past weeks, they will likely sell out quickly. We expect to get new shipments in store each week. As shipments will be consistent on a weekly basis, we will no longer be updating this post. If you’d like to check iPhone stock near you, please contact a Rogers or Apple retail location.

UPDATE (September 29, 2010, 1:43 PM): Good news for those of you who have been unable to secure an iPhone 4: another shipment is starting to arrive in stores today.

We encourage you to head down to a Rogers retailer to pick one up over the next 24 hours or so. As always, we recommend you contact your local store first to ensure stock is available.

Our goal is to get an iPhone 4 to every customer who wants one.

UPDATE (September 30, 2010, 2:35 PM): An update on Rogers/Fido iPhone 4 promotions.

When Rogers/Fido launched the iPhone 4 on July 30, we announced special offers for our new and existing customers. Since then, we have activated a significant number of devices with 80 per cent having gone to our existing customers. These special offers were scheduled to expire on Sept. 30, but we have some good news to share.

First, we are extending the 6GB/$30 promotion until Oct. 5. Second, we are extending one component of our early Hardware Upgrade offer through the end of the year. Any customer who activated or upgraded an earlier version of the iPhone with Rogers/Fido on a term contract on or before December 31, 2008 will continue to be eligible for at least $480 off the no-term device price when they upgrade to an iPhone 4. They can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.

While other components of our special iPhone 4 early HUP offer expire today, Rogers and Fido customers can continue to take advantage of our standard hardware upgrade savings. Fido customers can also add their Fido dollars to their Hardware Upgrade for additional savings.

Keith McArthur is Senior Director of Social Media at Rogers.

Rating: 2.0/5 (391 votes cast)

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1,384 Comments

Trevor says: July 29th, 2010 a 4:19pm

“If you take advantage of this early hardware upgrade offer, your new 3-year term will begin immediately.”

Is this true for Fido customers as well?
- Rogers_Richard says: July 30th, 2010 a 10:57am
  
  Hi Trevor.
  Yes, this applies to Fido customers as well as contracts are reset to three years.
  Richard.
nickers says: July 29th, 2010 a 4:23pm

Hey Rogers!

Question for you, I activated an iPhone 3G on July 11, 2008 (launch day) and then upgraded to an iPhone 3GS on June 23, 2009. Does that mean I fall into the category I pasted below, or am I reading something wrong?

Did you activate or upgrade the original iPhone 3G in 2008 and then upgrade again between June 19 and September 15, 2009?
You’re also eligible for at least $480 off the no-term device price. You can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.
- Justin Luey says: July 29th, 2010 a 6:18pm
  
  You should qualify but the tool will probably tell you that you don’t. I’m in the same boat.
Math B says: July 29th, 2010 a 4:25pm

Question for RogersRob:

I’m 20 months in my 3 years contract which gives me access to the 480$ discount. I am not interested in the iPhone4 but however I am looking forward to another phone (Samsung Galaxy S). Assuming it comes out before the end of this promotion, is there any ways this discount could be applied ?
- Rogers_Richard says: July 30th, 2010 a 10:02am
  
  Hi Math,
  I can help with that one.
  The plans we discuss above are exclusive to iPhone 4. However, we have our standard HUP that you may be eligible for. One of our reps at a Rogers store should be able to help. Or, you can check out your eligibility via Rogers.com.
  Cheers,
  Richard.
  - Soon to be Ex Rogers Cust. says: July 30th, 2010 a 10:07am
    
    Why don’t you come right out and be honest. The regular HUP is BUYING THE BLODDY PHONT OUTRIGHT! I’m sick and tired of the garbage that Rogers is pulling on me here!
Casey says: July 29th, 2010 a 4:25pm

Hey Keith, I have a question for you.. I bought a iPhone 3g prior to December 2008 on my 3 year plan, That phone however broke in late May 2009, I then re-purchased a refurbished 3G phone in October 2009 and now have had that one since. Will I be eligible for the upgrade?
- Rogers_Richard says: July 30th, 2010 a 10:06am
  
  Hi Casey,
  Check out the HUP tool on rogers.com/iphone for your eligibility.
  However, based on the information you provided, If you activated your Rogers iPhone on a term contract on or before December 31, 2008, you can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.
  Cheers,
  Richard.
Jeff says: July 29th, 2010 a 4:29pm

The iphone 4 early upgrade offer is for all existing customers in the date timeframes laid out. Not Just for current iphone users.
- Maggie says: July 29th, 2010 a 6:01pm
  
  Just talked to a Rogers Rep, it’s just for iPhone users. Other smartphones users have to have their phones 24 months or longer to get the upgrade.
Andrew says: July 29th, 2010 a 4:31pm

When will Customer Care be able to process iPhone 4 HUP?
- Rogers_Richard says: July 30th, 2010 a 12:51pm
  
  Hi Andrew,
  At this time, we don’t have any information as to when that will be available. Your best bet is to pop into a Rogers store.
  Richard.
Jeff says: July 29th, 2010 a 4:31pm

Sry. I think I was wrong…
Tom says: July 29th, 2010 a 4:35pm

Last year I had to pay a $50 fee to upgrade in store, making my price $449, is that the case this year as well or is it $399 flat for early upgraders?
Russ says: July 29th, 2010 a 4:35pm

Allowing multiple devices to share a subscriber’s monthly limited data allowance should not involve an extra charge, it should be FREE!

I purchased 6GB/month and which devices I use to consume my allocation is none of their business.

Alternatively, if they want to provide an UNLIMITED data plan for $30, then an extra fee for additional devices would be completely understandable and well justified.

An extra $20 on top of a $30 6GB plan is NOT cool. It’s highway robbery.
- Steve says: July 29th, 2010 a 7:05pm
  
  Switch to Bell then, they only charge $10 to share your 6GB plan…
RC says: July 29th, 2010 a 4:38pm

Hi RogersBob,
I have a Refurbished iPhone 3G with 3 year contract (started Nov. 2009) and no data plan. Am I elligible for subsidized pricing for iPhone 4 upgrade? Thanks!
Tracey says: July 29th, 2010 a 4:43pm

First, I REALLY appreciate Rogers using social media to communicate with customers but truly can’t understand why the details customers then ask for aren’t provided on the site.

I think the offers and pricing you’ve announced sound great, I’m very pleased with some of the options. The trouble is, I can’t make a decision about whether to purchase either the family share plan or the ipad share without more information, which leads to customer frustration, turning the positive into a negative.

I realize lots of customers want information well in advance, but this situation is different, it’s less than 18 hours until customers will have to make decisions based on these offers, and without enough details it’s hard to choose Rogers based on the new offers. I trust there is more information on all of these plans, so truly don’t understand why it’s not being shared.

Here are my specific questions:

Can I use the family share plan with my existing iphone plan, which I love?
Will the options be extended to the shared phone (voicemail, text etc.)?
Is there a commitment required for the shared phone?
With the ipad data, can it be cancelled at any time?

Thanks again,
- RogersRob says: July 30th, 2010 a 10:24pm
  
  Hi Tracey,
  
  Lots of questions here, so hopefully I’ve answer as many as I can. First, you’ll need to move from your current plan to a different Family Share plan.
  
  Plan features (voicemail, text, etc.) are shared among those subscribing. As for commitment, you can get them monthly, and on 1, 2, or 3-year terms. Voice and data family plans are 3-year only.
  
  As for iPad, the shared add-on does not come with a term so it can be cancelled at any time.
  
  Take care!
  - Tracey says: July 30th, 2010 a 10:35pm
    
    Thanks – I appreciate it.
Nick says: July 29th, 2010 a 4:54pm

Do i have to get DATA to get the iPhone 4? When i got the 3G the day it came out 2 years a go i didn’t have to. Is it impossible without a data plan? or do i just pay more?
- jody says: July 30th, 2010 a 8:16am
  
  im curious if u ever got an answer to this question….i have had my 3g for 2 years with no data and have been just fine….i dont really want a data plan
- Rogers_Richard says: July 30th, 2010 a 10:16am
  
  Hi Nick,
  Yes. In order to take advantage of the pricing offer above, you need to activate with a voice and data plan.
  Cheers,
  Richard.
Haps says: July 29th, 2010 a 5:15pm

Question about he new sharing plans. Can we get a few more details. $25/mnth to add a phone and share existing data and voice minutes. Any details on unlimited talk/text between share phones.

My wife would be pretty happy if I passed down my old iphone and I’d be happy to stomp her POS Samsung Instinct into the ground with my boot. Just need a few more details.
Steve says: July 29th, 2010 a 5:16pm

Is this promotion iPhone-specific? Can I get those pricing if I haven’t HUP since August 2008 (Currently using a non-smartphone)?
- Rogers_Richard says: July 30th, 2010 a 10:18am
  
  Hi Steve,
  Yes, the pricing above is only for iPhone 4.
  Richard.
  - Steve says: July 31st, 2010 a 12:52am
    
    Ok you were wrong. I just did a HUP today using a non-smartphone and it worked. Got the $269 (32GB) by just walking into the apple store and coming back out in 15 min!
Chad says: July 29th, 2010 a 5:43pm

Kitchener-Waterloo availability

I called one store, was told they weren’t getting any. Was told to call the Conestoga Mall store, as they would get the most. I called Conestoga Mall store, and was told that they weren’t allowed to divulge how many they would have??!!! That’s not too helpful. Especially since your post above says:

“We recommend you contact your local Rogers retailer to confirm units are in stock”

Odd.
Kolin says: July 29th, 2010 a 5:48pm

Can someone tell me why Rogers wants $20 + Government Fees to share the 6GB data plan with the iPad, while Bell is only charging $10 for exactly the same thing?

I’m getting tired of the nickel and diming.
Mike says: July 29th, 2010 a 5:52pm

Er did you just change your upgrade policy? I bought a 3G and a 3GS when they came out and price is listed as 399/499 on the site, and when I go into the faqs, there is no mention of lower prices for the iPhone owners

when I first read this post I was eligible but now I’m not? Uh
Mike H says: July 29th, 2010 a 6:01pm

“Did you activate or upgrade the original iPhone 3G in 2008 and then upgrade again between June 19 and September 15, 2009?
You’re also eligible for at least $480 off the no-term device price. You can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.”

yeah well i did activate in 2008 (first day!), upgraded in june 2009 (first week of availability) and apparently i’m not eligible. grrr
- Haps says: July 29th, 2010 a 6:20pm
  
  Oh poor you. You can’t keep upgrading to $700 phones every year for $250.
  
  Wahhhhhhhhhhhhhhhh.
  
  Anyone who upgraded to a 3gs a year after the 3g shouldn’t be complaining.
  
  In fact it’s kind of annoying that many of those people are getting the same deal that the people that skipped a generation are.
- Rogers_Richard says: July 30th, 2010 a 10:23am
  
  Hi Mike,
  We’ve been having some technical issues with the HUP tool so that may explain the difference. However, the text of the post above is correct.
  So, it sounds like you are eligible to pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.
  Richard.
Justin Luey says: July 29th, 2010 a 6:02pm

The Upgrade tool is back online but still wrong. I bought 3G at launch and 3GS at launch but it says my upgrade price is $399 not $159
- Tracey says: July 29th, 2010 a 6:19pm
  
  Bought 3g Aug 2008 and tool is still showing full price to upgrade.
  - Tracey says: July 29th, 2010 a 9:43pm
    
    Mine is now at the $159 yay!
- Craik says: July 29th, 2010 a 6:54pm
  
  Same for me. I think it’s still borked with regards to that clause/condition
- Amber says: July 29th, 2010 a 7:33pm
  
  I think it is also based on how much you pay per month. That was a big part of the 3GS upgrade.
- Steve says: July 29th, 2010 a 8:08pm
  
  You bought your 3GS at launch that is why it’s $399. The upgrade tool is correct.
James Kwan says: July 29th, 2010 a 6:06pm

I have a Blackberry with a two year contract remaining. Can I upgrade to the iphone 4 promotional pkg or am I eligible to upgrade????
- amorak says: July 29th, 2010 a 7:09pm
  
  Learn to read – no you’re not.