iPhone 4 launches tomorrow on Rogers

We’re excited to share some news about how our customers can upgrade to iPhone 4 which launches tomorrow. As the Canadian carrier with the most iPhone customers and experience, we’re making a commitment to allocate the majority of inventory we receive from Apple to existing customers wanting to upgrade to the iPhone 4.

And while we can’t do this every year, we’re excited to announce a special upgrade offer that gives our iPhone customers the chance to get an iPhone 4 at a discounted price until September 30, 2010.

Rogers customers have the flexibility to upgrade to any new device at any time by paying full price for the device. However, as a benefit of being a Rogers customer, we’re investing in a special iPhone 4 hardware upgrade offer to reward our customers for doing business with us, as long as they activated a Rogers iPhone on a term contract on or prior to June 7, 2010 – the day Apple announced iPhone 4 at the Worldwide Developers Conference.

Here are the general guidelines about the iPhone 4 special hardware upgrade:

Did you activate or upgrade your Rogers iPhone on a term contract between January 1, 2009 and June 7, 2010?
Then you’re eligible for at least $250 off the no-term device price. That’s an iPhone 4 16GB/32GB for $399/$499 on a new 3-year voice and data plan.

Did you activate or upgrade your Rogers iPhone on a term contract on or before December 31, 2008?
Thank you for your business. You’re eligible for at least $480 off the no-term device price. You can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.

Did you activate or upgrade the original Rogers iPhone 3G in 2008 and then upgrade again to the Rogers iPhone 3GS between June 19 and September 15, 2009?
You’re also eligible for at least $480 off the no-term device price. You can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.

How do I check my eligibility for this special iPhone 4 hardware upgrade program?
The easiest way for you to check your hardware upgrade eligibility is through www.rogers.com/iPhone. (UPDATE July 29, 2010, 3:13 PM: We are experiencing technical difficulties with our HUP eligibility tool and it may be giving incorrect results. We’re aware of it and are working on it. While we do, the tool may be temporarily unavailable. Thanks for your patience. UPDATE August 16, 2010 11:20 AM: The technical difficulties are resolved and the tool is working correctly.) Aside from this special iPhone 4 offer, regular hardware upgrade program policies apply. If you take advantage of this early hardware upgrade offer, your new 3-year term will begin immediately. Savings under this special upgrade program are determined based upon the length of time remaining in your existing term and the specifics of your selected plans.

Any news for new iPhone 4 customers?
New customers can purchase a 16GB iPhone 4 for $159 or a 32GB iPhone 4 for $269, each with a new three-year voice and data plan on Canada’s proven and reliable network. With Rogers, you get unlimited access to Rogers WiFi hotspots for free as well as unlimited social networking to the top seven communities in all iPhone data plans and our Handset Protection Gurantee. The Handset Protection Guarantee is subject to terms and conditions. To read the full program terms, go to http://www.rogers.com/protection.

What about Fido customers?
Fido also has a special iPhone 4 promotion for its customers. For customers who entered into a Fido agreement on or before June 7, 2010 and want to upgrade early to iPhone 4, Fido will provide a special iPhone 4 discount by way of a bill credit of between $250 and $490. In addition, customers may contribute all accumulated FidoDollars towards their upgrade. Go to www.fido.ca/iphone for full details.

How to get your iPhone 4
Worldwide demand for the iPhone has been high and quantities are limited. At launch, the iPhone 4 will only be available at Rogers stores and authorized retailers, and not by Customer Care or Rogers.com. We recommend you contact your local Rogers retailer to confirm units are in stock. Our goal is to get an iPhone 4 into the hands of every customer who wants one, so visit www.rogers.com/iphone to find updates about stock levels.

Data on data

Here’s an overview of some great new and in-market plans that will get you up and running with your iPhone 4.

Return of special smartphone $30/6 GB plan
Effective July 30, and as a limited time promotional offer for smartphone customers who activate on a three-year contract, Rogers is offering 6GB of data for $30. This data plan can be added to any in-market voice plan before September 30, 2010.

Share with your family
Now that you’ve upgraded to iPhone 4, what do you do with your 3GS? Pass it on through our Family Share Plans and share minutes, messaging and data. Starting August 4, add additional voice and data lines for just $25 per month (plus Government Regulatory Recovery Fee) on a three-year term for up to five people!

*New* smartphone and iPad sharing plans
You’ve told us you love our in-market iPad plans and the ease of activation on Rogers – but some of you have asked for device sharing and we’ve listened. Starting July 30, and for a limited time until Sept. 30, customers on a 6 GB plan will be able to share data between iPhones and iPads for an extra $20 (plus Government Regulatory Recovery Fee). For details, visit a Rogers retail location.

We’ll also try to answer as many questions as we can in the comments below. We recommend that you do not call our Customer Care representatives as they have no additional information and will not be able to process your hardware upgrade at this time.

UPDATE (July 31, 10:18 PM) Rogers is committed to getting an iPhone 4 into the hands of every customer who wants one. We regret to say that for the time being, Rogers retail outlets are sold out of the device. We expect to receive regular shipments of iPhone 4 from Apple over the coming weeks and will update this site once we have more stock.

UPDATE (August 6, 2010, 8:58 AM 2:45 PM) Rogers is receiving a new shipment of iPhone 4, which will be available in limited supply in some retail locations starting on Monday, August 9 Saturday, August 7.  In the meantime, Apple retail stores may have inventory available for both new customers and existing Rogers customers  upgrading to iPhone 4.

UPDATE (August 9, 2010, 1:05 PM) Hi everyone. We sincerely apologize for the inconvenience caused this past weekend as many of you expected iPhone 4 to be back in stock at our stores. In an effort to get devices available as soon as possible, we are expediting all shipments to stores outside our normal process. Unfortunately, there was a miscommunication on Friday and stock was not available as expected on Saturday.

We are trying to be as transparent as possible and provide you with timely information. Obviously, this isn’t a perfect process and we appreciate your patience. Stock that was en route Friday will be arriving in some stores today. Additional inventory will be arriving throughout the week. Due to high demand and limited quantities, we strongly recommend that you call ahead to ensure that iPhones are in stock.

UPDATE (August 12, 2010, 12:25 PM) We have more news for you on iPhone 4 availability. We regret to say that Rogers retail outlets have sold out of iPhone 4s. The good news is that we expect more stock to start appearing in stores later this week, most being on shelves by Saturday.

As before, inventory remains limited so we recommend you contact your local store to confirm units are available. In the meantime, Apple retail stores may have iPhone 4s in stock.

Rogers remains committed to getting an iPhone 4 into the hands of every customer who wants one. We’re reading each and every of your comments on this post and will respond with whatever information we can.

Are these updates useful to you? Please let us know in the comments below.

UPDATE (August 14, 2010, 3:00 PM) The latest round of iPhone 4 stock at Rogers stores is once again sold out. We’re receiving regular shipments from Apple, so we’ll update this post again once more stock is available. Until then, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (August 19, 2010, 11:45 AM) A limited number of iPhone 4s have started to arrive at Rogers retail locations. Considering the limited inventory, we recommend you contact your local store to confirm units are available. In addition, Apple retail locations may have stock.

UPDATE (August 21, 2010, 1:30 PM) iPhone 4 stock at Rogers stores has sold out. Regular shipments are coming in from Apple, so we’ll update this post again once more stock is available. In the meantime, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (August 25, 2010, 4:15 PM) A limited number of iPhone 4s have again started to arrive at Rogers retail locations. Considering the limited inventory, we recommend you contact your local store to confirm units are available. In addition, Apple retail locations may have stock.

UPDATE (August 29, 2010, 7:31 PM) iPhone 4 stock at Rogers stores has sold out. Regular shipments are coming in from Apple, so we’ll update this post again once more stock is available. In the meantime, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (September 1, 2010, 3:11 PM) A limited number of iPhone 4s have again started to arrive at Rogers retail locations. Considering the limited inventory, we recommend you contact your local store to confirm units are available. In addition, Apple retail locations may have stock.

UPDATE (September 3, 2010, 4:39 PM): iPhone 4 stock at Rogers stores has sold out. Regular shipments are coming in from Apple, so we’ll update this post again once more stock is available. In the meantime, you may want to check Apple retail stores to see if iPhone 4s are in stock.

UPDATE (September 10, 2010, 2:33 PM): This week, inventory of iPhone 4s was more limited than previous shipments. As a result, it sold out immediately in most cases. An Apple retail location may have stock.

UPDATE (September 16, 2010, 5:15 PM): A limited number of iPhone 4s have again started to arrive at Rogers retail locations. As in past weeks, they will likely sell out quickly. We expect to get new shipments in store each week. As shipments will be consistent on a weekly basis, we will no longer be updating this post. If you’d like to check iPhone stock near you, please contact a Rogers or Apple retail location.

UPDATE (September 29, 2010, 1:43 PM): Good news for those of you who have been unable to secure an iPhone 4: another shipment is starting to arrive in stores today.

We encourage you to head down to a Rogers retailer to pick one up over the next 24 hours or so. As always, we recommend you contact your local store first to ensure stock is available.

Our goal is to get an iPhone 4 to every customer who wants one.

UPDATE (September 30, 2010, 2:35 PM): An update on Rogers/Fido iPhone 4 promotions.

When Rogers/Fido launched the iPhone 4 on July 30, we announced special offers for our new and existing customers. Since then, we have activated a significant number of devices with 80 per cent having gone to our existing customers.These special offers were scheduled to expire on Sept. 30, but we have some good news to share.

First, we are extending the 6GB/$30 promotion until Oct. 5. Second, we are extending one component of our early Hardware Upgrade offer through the end of the year. Any customer who activated or upgraded an earlier version of the iPhone with Rogers/Fido on a term contract on or before December 31, 2008 will continue to be eligible for at least $480 off the no-term device price when they upgrade to an iPhone 4. They can pick up an iPhone 4 16GB/32GB for $159/$269 on a new 3-year voice and data plan.

While other components of our special iPhone 4 early HUP offer expire today, Rogers and Fido customers can continue to take advantage of our standard hardware upgrade savings. Fido customers can also add their Fido dollars to their Hardware Upgrade for additional savings.

Keith McArthur is Senior Director of Social Media at Rogers.

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Rating: 2.0/5 (392 votes cast)
iPhone 4 launches tomorrow on Rogers, 2.0 out of 5 based on 392 ratings
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  1. Question: Will it come with the free bumper that Apple has instituted?

    • From Rogers Iphone 4 FAQ …

      Apple has announced they will provide a free bumper case for all iPhone 4 owners until September 30, 2010. The bumper cases will be provided directly by Apple and more details can be found at http://www.apple.com/antenna.

      • I think we’ll be lucky to actually GET an iPhone 4 in time to receive the free bumper.

        I hear they’re launching in China. With what??? They don’t have any phones!

        FAIL.

    • Yep, I would like to know it too!!!!!

    • Right now the bumpers will be at least Sept if not Oct… I would suggest buying a cheap one if you can locate it.

  2. I got my iphone 3G September of 2008 and it saying i only qualify for the full price. ?

  3. George Czajkowski says: July 29th, 2010 a 1:46pm

    I currently do not have a cell phone with Rogers. I plan to buy a new iPhone 4 at Apple Store in Ottawa and sign up for a 3-year contract with Rogers at the time of purchase. Will I get the phone at the same price of $269 (I want 32 GB unit) and will I be able to get $30/6GB data plan right in the Apple Store at the time of purchase?

    • Hi George,

      Yes, you should be able to add the plan when you purchase your device.

    • I would look into Bell or Telus if I were you.. Rogers does a bad job of taking care of their existing customers.

      • I used to think this too, mainly because it’s what everyone has always said. But honestly, I’ve been with Rogers on my iPhone 3G since launch and they’ve always has awesome coverage, download speeds, and even customer service. I did a misguided HUP to an Android phone without knowing it couldn’t tether, and Rogers was happy to help me undo it so I could wait for iPhone 4. So, I guess it’s like any company; your milage may vary. :P

        • RogersKeith says: July 29th, 2010 a 6:19pm

          Glad to hear about your good experiences @MacCoder. The special hardware upgrade program we announced today is part of our effort to take care of our customers.

          • The pricing is certainly impressive. Taking care of your customers is not believable though. I do suspect the pricing may have something to do with the fact there are some serious issues with the iPhone 4 and Rogers has already comitted to buying X number of units from Apple.

            I was about to take the plunge but I will wait until next year when the iPhone 5 comes out. It’s all but guaranteed the antenna issue will be resolved by next year with a mod inside the phone.

          • And also thanks Rogers for a Christmas gift every year, your the first company I know that dos this. This year I won a 6 month subscription to one of your monthly publication the Actualité :-)

            Cheers to Rogers…I can’t wait for the morning to come and get the new iPhone 4 !!!!!!

        • I think you forgot to identify yourself that you are working for rogers. You intiate impartia POLL of rogers customers, I will bet you 99 out of 100 customers are unhappy. I WILL BE THE FIRST. ROGERS is looting existing customers by charging more $$ for poor service and plans. Why can’t rogers retroactive new better plan to existing customers? Rogers will offere lucrative plans when it comes to renewal of existing contract, well it will be too late for few customers.

      • I just called Bell no upgrade option has been announced for existing iPhone Customers and the phone comes out tomorrow !!

      • I beg to differ. I have never been more happy with a carrier than i am with Rogers. I have had Telus and Bell and Bell is the worst company I have ever done business with, period.

      • I would fully dissagree. They take care of me fully. If I have had any problems, Rogers corrected it immediately for me. I wouldn’t sugest Telus or Bell to my worst enemy

      • Obviously you have never called into the customer support line, because I was unsatisfied with my plan and such and Rogers bent over backwards to help me out. out of the big three i would stay with rogers for life

    • No you will pay full price.. but it will be unlocked… and to get the $30/6 deal you will need to sign new 3 year deal… so you may as well go buy it at rogers for discount… only reason to buy it from apple is for the freedom of a factory unlocked iPhone …

  4. Hey, I checked the Upgrade Eligibility online, and it says that I am eligible for the 16GB for $649 even though I bought the 3G the day it came out, and the 3GS the day it came out.

    Is the online tool incorrect, or am I out of luck? (I called already and they said they didnt know anything about it at all, no info whatsoever!)

    • I agree, doesn’t seem like that tool is working properly.

    • I am having the same problem…

      • Just got off the phone with Rogers customer service and they refused to give me any straight answer about the online tool or the actual pricing. They said that it isn’t 100% guaranteed that the prices posted are the actual prices or that they will actually be carrying the iphone 4 tomorrow. I think this is really unprofessional that they would even post any information if that is the case.

        Question: Can I get a micro sim from the apple store and have my Rogers account transfered to that sim at the apple store?

      • Its broken… I put in a fake number and postal code and it says $649/$749. I even put a number where the account is no longer in contract and the same thing happened… I am just going with this board info and will complain if i don’t get what Keith said.

  5. Christopher Cennon says: July 29th, 2010 a 1:52pm

    According to what you’ve written, I’m eligible for a discount; according to the online software tool, I’m entitled to pay full price.

    I activated my iPhone 3G in July 2008; I changed my calling/data features in June or July 2009 (I was told by the man on the phone that this would increase my contract’s length by a year; according to myRogers, this seems to have happened.) Your software tool doesn’t seem to know what to tell me, so it’s telling me full price.

    This is a little aggravating.

  6. The iPad data sharing, is that $20 a one time admin fee? Or a monthly cost? Bell is reported to be offering the same option for $10/month. And what is the Government Regulatory Recovery Fee?

  7. Starting July 30, and for a limited time until Sept. 30, customers on a 6 GB plan will be able to share data between iPhones and iPads for an extra $20 (plus Government Regulatory Recovery Fee)

    I have a question.

    Is that an one-time fee of $20 or additional $20/month?

    Thanks for your help.

    PS – I’m hoping its a one-time fee otherwise I don’t think many people will take you up on this offer.

    • Scott Brookes says: July 29th, 2010 a 2:34pm

      its a month….. basically you get to pay to you the data your already paying for

      • not only that, you get to pay the GRRF on the data-you’re-already-paying-for, which already has a GRRF fee applied to it.

        so GRRF x 2 !

    • Hi Tony, it’s $20 per month.

      • $20 PER MONTH? For the privilege of using data I have already paid for? Come on, does that $20 charge at least come with lube?

    • It is a rip off.
      $20/month + Rogers-Price-Gauge-Non-Gov-Fee is RECURRING. Meaning you PAY FOR IT EVERY MONTH.

      Bell is offering it for $10 FLAT on top of their $30/6GB data plan.

      This is not helping anyone at all. t

  8. ok so i dont understand at all, i upgraded my 3G to 3GS the day 3GS came out last year, am i eligable for the iphone 4 at 159? im pretty sure i am eligble but just checkin and also my gf upgraded to black berry February 2009 what is the price she is look at?

  9. 20$ to share data plan with my iPad ???
    Bell is offering the same 6go for 30$ and 10$ to share iPad data …
    Why should i stay with Rogers?

    • I agree – I am looking at adding a second iPhone (my wife has one) that will tie to my iPad. At this point not sure why I would do that on Rogers and pay $10+ more per month?

      Doesn’t make any sense. Been with Rogers since the early 90′s, and they are sending me to Bell to get a better deal.

      Keith —- thoughts?

      • Guess this is one of the many comments they “read” but don’t “respond to”… I feel better!

        RogersKeith says:
        July 30, 2010 at 1:26 am
        Hey Vince. We do care about that stuff. We take the time to read every comment even if we don’t respond to them all.

  10. Scott Brookes says: July 29th, 2010 a 2:07pm

    it doesnt appear that the upgrade eligibility part is accurate when i check….

    for both my iphones on a family plan its telling me 649/749

  11. I think the eligibility tool is messed up. Every number I try it says the same thing – 649/749. But I’ve purchased the iPhone 3G, and then the 3GS the past 2 summers in a row. So according to the release, I should be able to get one for $159. I noticed in the source code for the tool that if everything is NULL, it shows the default message. I assume the systems are overloaded, or the tool is broken.

  12. question: do you know what the minimum quantity of each size of the iPhone 4 each location is guaranteed to have at launch?

    • Hi Justin, your best bet is to contact your local Rogers retailer to confirm units are in stock.

      • Hi Rob… called mine (in Kingston – Princess St near John Counter Blvd) and they told me they aren’t arriving until tomorrow morning so they have no idea how many they are getting. I seriously doubt that is the case (and if I am in line will be able to tell if I was told the truth).

        That said as I can get a better deal with Bell (including the iPad deal) will likely be moving there after 17 years as a Rogers customer.

        The truth is that I don’t think Rogers really care!

  13. Trevor Smiley says: July 29th, 2010 a 2:09pm

    I assume the eligibility checker on the website is broken since I’ve had my iPhone 3G since mid 2008 and it says that I would be required to pay full price.
    Also any word on free bumpers?

  14. ‘Starting July 30, and for a limited time until Sept. 30, customers on a 6 GB plan will be able to share data between iPhones and iPads for an extra $20′ . . . . Would you please clarify this statement: Is this a one time fee of $20 or a fee of $20/month?

  15. Why don’t you offer the 16GB iPhone for $199 on a two-year contract? What’s the point of having three-year contracts when Apple has released a new phone every year?

  16. Hey RogersKeith,

    Can I do my Fido HUP at the Apple store and use my Fido dollars there?

  17. “extra $20 (plus Government Regulatory Recovery Fee)” ummm I’ll give ya $20 setup fee and $5/month…

    • Andrew Procter says: July 29th, 2010 a 3:29pm

      Yea, that would be more fair. But the upgrade pricing is very good. Much better than the U.S. AT&T pricing even.

  18. need a lawyer to figure out the upgrades.. LOL
    but Bell is offering $10 a month for iPad sharing… LOL

  19. So basically what you’re saying is that those of us who spend more than $100 a month on our plans get the same deal as everyone else? It seems as though Rogers changes their HUP more often than a windsock changes direction.

  20. I think there’s something wrong with the eligibility checker, I’ve been on a Rogers contract since 2008 it’s giving me this : “You are eligible to purchase the 16GB iPhone 4 at $649 or the 32GB iPhone 4 at $749″

    • It said the same to me but I called the Customer service and they said I am eligible for $159 upgrade

    • I agree with this. I also have a contract since May 2008 and it’s giving me this : “You are eligible to purchase the 16GB iPhone 4 at $649 or the 32GB iPhone 4 at $749″. According to the criteria, I should be elegible to the promo with the best discount

    • Tiffany, same here. I upgraded to the 3GS in September, and I still have to pay full price for a 4G. Feels like new customers are getting a better deal than a customer whose been with them for 2 years.

      I hope that I can clarify the matter tomorrow with Rogers.

      • Replying to my own comment here – the HUP tool was way off because of server issues (as Keith mentioned above).

        I got a new iPhone4 for $159. Thanks Rogers! :)

Trackbacks & Pings

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  12. Rogers says me too, will offer 6 GB data plan, can share with iPad | Technablogroll
  13. Tweets that mention Rogers iPhone upgrade tool is busted. Maybe they should have done a little testing rather than wait to the last day - -- Topsy.com
  14. Canadian iPhone 4 launch details emerge: Rogers offers 6GB for $30, iPad sharing for $20 — zacsgames.com
  15. Canadian iPhone 4 launch details emerge: Rogers offers 6GB for $30, iPad sharing for $20 | Morning Digest
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