With millions in need of shelter, clean water and emergency services, you can help those affected by the recent flooding in Pakistan right now by texting HELP on your mobile phone to short code 4357 (HELP).
A $10 charge will appear on your next bill but doing so will actually send $20 to the Canadian Red Cross’s flood relief program as the Canadian government said yesterday it will match all donations made to registered charities.
The text-to-donate program is available to all Rogers and Fido customers and 100 per cent of the donations raised will go to the charity.
For more information on ways you can help, please visit www.redcross.ca.
Richard Bloom is a regular contributor to RedBoard.