Face lift: Rogers revamps Facebook page
By: calendar iconDecember 15th, 2010 a 12:41pm

Facebook Rogers

We think you’re going to like this.

We’re excited to tell you that we’ve re-launched our presence on Facebook, completely overhauling our page’s look and feel – including a new approach that doesn’t just talk about our products and services, but also the stuff they help you enjoy:  entertainment, technology and music.

The page can be found at facebook.com/Rogers

We know many of you are active in social media and you’ve told us you want to engage with us in places where you already participate. Now, you can add Facebook to the list of ways you can talk to us, to both learn about us as well as provide feedback on what you’d like to see as a Rogers customer.

Here are some of the highlights of the new page:

  • There are tabs across the top that put an emphasis on technology, entertainment and music.
  • The Loop is the page’s hub – highlighting the newest content available on the various tabs.
  • Facebook-exclusive contests for concert tickets, gadgets and more via the Promotions tab.
  • The Inside Rogers tab details ways you can engage with us and learn more about Rogers, including our most-recent RedBoard posts, YouTube videos and @RogersBuzz tweets.
  • Adam, the page’s host, has regular webisodes on The Loop and various tabs to help navigate the page, discussing his perspective on pop-culture, technology and more.

Join us by clicking “Like”

Getting full access to the tabs’ content is as easy as clicking the Like button at the top of the page. By doing so, you’ll also receive status updates from us highlighting the newest content and contests.

Have you “Liked” the page yet? What are your thoughts on our re-launched Facebook presence?

Richard Bloom is a regular contributor to RedBoard.

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  1. erock says: December 15th, 2010 a 2:18pm

    Like you on Facebook? That would be selling my soul. What’s to like? “I like paying $150 a month for TV and a hd PVR that insists on randomly recording some shows in 3 separate parts.”

    • Rogers_Richard says: December 15th, 2010 a 5:11pm

      Hi erock.

      Thanks for your comment. By “liking” Rogers you’ll get access entertainment, tech and music content across the various tabs — as well contests and promotions exclusive to those on our Facebook page. Please check it out and let me know your thoughts!

      With regards to your PVR issue, have you tried contacting our technical support team or our new Technical Community Forums? Here’s a link detailing our various support channels: http://www.rogers.com/support. You can find our Forums here: http://communityforums.rogers.com

      Cheers,

  2. mjschmidt says: December 15th, 2010 a 4:05pm

    Meh. Deleted my FB account in June.

  3. Ben says: December 17th, 2010 a 12:18am

    I appreciate that Rogers is really trying with social media.

    The problem with these initiatives is that there’s a branding issue that rubs people the wrong way. When Rogers’s only competition is from Bell and Telus, and a smattering of smaller providers, it is difficult for us consumers to view your media campaigns with any sort of enthusiasm. As a company that comes close to being a monopoly, you cannot expect that the number of subscribers you have indicates that the majority of them have a positive view of your company. You really have to get creative and you need good content.

    I appreciate that a social media campaign gains support from a head office because it is relatively cheap advertising that can piggyback on top of other expenses. However, your content leaves something to be desired (this blog excepted) and you need to get more of a budget dedicated to producing quality content that people want to see.

    When I go to a Facebook page or any other social media website, I want there to be something interesting or fun to do, some sort of activity that I can’t do somewhere else and that is very subtle with its branding. I don’t want to see an advertising website forced into the confines of a different platform. I want to see things I can relate to. I enjoyed, for example, Wind Mobile’s Youtube ads showing Canadians dramatically stating that they are being oppressed by monopolistic phone companies because I’ve had frustrating conversations with Rogers representatives about system access fees or why I have to pay for the purchase of my handset when I already owned it before starting my contract.

    Keep up the effort with the social media, but get a bigger budget and do something cool. Get collaborative with musicians and visual artists and make something that people will want to see. Don’t paste the Rogers logo everywhere you can. Be candid and surprise everyone by stoking contraversy.

    • Rogers_Richard says: December 17th, 2010 a 5:03pm

      Hi Ben,

      Thanks for your feedback. I will pass your comments along to the team leading our Facebook page as well as our other social-media efforts as we’re always looking for ways to evolve, grow and improve the ways we engage with our customers.

      Stay tuned for some very cool things in 2011 — and thanks again for taking the time to share your thoughts.

      Cheers,
      Richard.

      • Ben says: December 21st, 2010 a 3:15am

        For a more academic point:

        http://www.useit.com/alertbox/students.html

        I figure most of the people you are marketing to are people who you think use social media: young people. The following quotation is something that should be really important to you:

        “Students associate Facebook and similar sites with private discussions, not with corporate marketing… They don’t look for the organization’s Facebook page. “