2010 year in review: Our favourite posts
By: calendar iconDecember 29th, 2010 a 11:23am

2010 yearend redboard favourite posts

What a year it’s been for us here on RedBoard.

Launched in March, we’ve published more than 100 posts, seen thousands of comments, served up hundreds of thousands of pageviews and even launched a companion blog – RedBoard Biz.

Looking back, if there is one thing we’ve learned, it’s that you’re passionate about the products and services we offer. We’re happy to have been able to share our stories as well as listen to what you have to say about how we can work better together. That’s the beauty of this medium – the two-way dialogue it facilitates and the creation of a real-time record of what’s important to you.

Indeed, we’ve heard you loud and clear.

In part one of our series looking back at our favourite RedBoard moments, we asked each of our contributors to pick their favourite post of the year, as well as why they’ve chosen each. Tomorrow, we’ll post our favourite videos.

  1. Highlights & video from Rogers TabLife TO (Rob Manne): If you couldn’t make it to our conference here at Rogers HQ in Toronto, you can experience every minute thanks to the wonders of Internet video.
  2. Let’s talk: Rogers unwraps RedBoard blog (Keith McArthur): The post that started it all, detailing what this site would be all about and getting your thoughts on what you want to discuss on RedBoard.
  3. Txting in a time of crisis: Answering the call for help (Miranda MacDonald): Rogers customers regularly open their wallets to help those in need by donating to important causes via their mobile phone. This post gave an overview of mobile giving as well as provided an update our Haitian relief efforts.
  4. Rogers Super Sports Pak: Every NFL snap in HD plus hockey, basketball and more (Richard Bloom): Is there anything better than watching the big game on a big screen with buddies? Heading into the 2010 NFL season, we launched some sweet new sports programming, including my personal fave: NFL RedZone.
  5. Rogers turns 50 today and we’re celebrating with a contest! (Stacey Fowler): How did we celebrate the 50th anniversary of our founder Ted Rogers’ purchase of a fledgling FM radio station and transforming into the company we know today? By getting your thoughts on how technology has changed your life for the better – and giving away a Wi-Fi + 3G 32GB iPad.

Richard Bloom is a regular contributor to RedBoard.

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2010 year in review: Our favourite posts, 2.7 out of 5 based on 7 ratings
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Cable TV, Community, Customer experience, General, Internet, Wireless
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  1. Steve says: December 29th, 2010 a 12:27pm

    If Rogers were to be honest about the majority of comments and “what’s important” to us, as consumers, you would mention that you are working on better mobile plans for Canadians instead of the crap we get served by you and the other “players” in this oligopoly that is the Canadian marketplace for mobile services. Let’s be honest, you don’t really care about what is important to us…well, you do, but only insofar as it doesn’t impact the bottom line.

    • RogersRob says: December 29th, 2010 a 2:50pm

      Hi Steve, we take feedback seriously so thank you for sharing.

      As far as mobile plans are concerned, we have had a number of posts in the past year that highlight how to get the most value. Among these posts are two about new ways to save when roaming outside of Canada (One Rate plans & SMS packs), new unlimited student and family plans and helpful tools that enable you to better manage your account and manage data usage/costs.

      • Frank says: December 30th, 2010 a 5:05pm

        You obviously don’t take customer feedback seriously at all. Why do you think it’s OK to gouge customers for $50 to unlock a device ONCE THEIR CONTRACT IS OVER? It takes your employees literally a few moments to flip the switch to do this, yet Rogers claims that it’s a major burden. Why can’t we order the iPhone 4 on the Rogers website THIS LONG after the initial launch? Why has it taken so long to get Android 2.2 for the Captivate (even now that all of the other carriers have it from Samsung) that 2.3 has already been released? None of the things you linked to make up for the fact that Rogers takes forever to get modern phones launched and has plans that are extremely overpriced. I guess since the couple of connectivity providers in Canada are colluding to prevent any actual competition in the industry, we shouldn’t be surprised.

  2. skg says: January 1st, 2011 a 7:37pm

    why dont you show which posts received the most traffic and replies?

    i think i know which ones they are:

    1) Captivate delay (that was a huuge fiasco..a phone expected to be released in late august became late october)

    2) Blackberry Torch fiasco

    3) iPhone 4 stock delays

  3. random72 says: January 8th, 2011 a 2:30pm

    The self-congratulatory tone on display here is sickening. Despite all the bungled product launches (which strangely only seem to affect Rogers), overpriced plans, poor customer service experiences and a board overflowing with consumer criticism, all Rogers can say to sum up 2010 is, ‘We’re awesome and you should be grateful for having us as your service provider.”

    How about a little humility? How about saying we screwed up and we’ve taken steps to ensure things will be better in 2011? How about telling us, what specific things have been done to allay customer concerns??

    The tone deafness coming this company displays is truly stunning, it really is.

    • Rogers_Richard says: January 10th, 2011 a 11:22am

      Hi Random72,

      This post wasn’t trying to be self congratulatory or wrap up every issue/topic/comment from 2010, but instead have some fun with each authors’ favourite post from the past year.

      We try our best to publish and answer every comment here — whether positive or negative. However, in terms of allaying customer concerns, you make a great point: perhaps we should have more of that here on RedBoard to show the strides we’re making together with your input. We’ve worked hard to use your feedback to make some real changes to our products and services – from the quick-start menu to tethering to the My Account apps.

      We also meet with product teams to share feedback and our executives read this site regularly to gauge customers’ sentiment.

      Cheers,
      Richard.

  4. random72 says: January 10th, 2011 a 4:43pm

    Ok, Richard- fair enough. We’ll see if 2011 brings the sorts of changes people have been asking for on this board.

    But, in the end, it’s results that matter- not good intentions.

    It’s always best to show, not tell.