Archive for June, 2010

Red, white and proud: What does Canada mean to you?

canada-day-rogersTed Rogers always loved Canada Day. Our company’s founder was a proud Canadian and an Officer of The Order of Canada, this country’s highest civilian honour.

To mark the holiday, we asked our colleagues here at Rogers a simple question: In 140 characters or less, what does Canada means to you?

The response was fantastic: from personal anecdotes and memories to observations about diversity and freedom, our co-workers clearly share our founder’s passion for Canada and her future.

Here’s a snapshot of the submissions:

“Canada is full of my favourite things: Canadians.” – Stephanie M., Rogers Digital Media, Toronto, ON.

“We waited patiently for over 3 years to move to Canada & have never looked back. One day we will celebrate Canada Day as Canadian citizens.” – Amy M., Retail Sales, Kitchener, ON.

“Canada means freedom, diversity & comfort. I am lucky to have been born in this wonderful country, a place that welcomes the war torn & weary.” – Lisa S., Star 98.3, Chilliwack, BC.

“It is my home; a safe place where my healthcare is assured, my right to marry my same-sex partner is granted and my poutine is delicious!” – Daryl B., Human Resources, Toronto, ON.

“After traveling around the world, for me Canada is Home Sweet Home.” – Andrew J., Rogers Publishing, Toronto, ON.

“A place where the beauty of nature can co-exist with the diaspora of multi-cultured inhabitants and naturalized individuals under one banner, one flag, one country. I am Canadian. Or as I say each day: I’m Canuck from the east coast, and I love this land which was made for you and me!  Peace.” – Joanne C., Western Region Facilities, Burnaby, BC.

“Diversity, acceptance of cultures, freedom, prosperity, peace, beauty, desire to help others, being proud.  But most of all … HOME.” – Ming L., Rogers Digital Media, Toronto, ON.

“Canada means to me a land of the free. Free and liberty to worship, speak, choose, from oppression, democracy and most of all free to live. A home that I love to come back to.” – Gloria S., Rogers Cable, Brampton, ON.

“It means being able to walk downtown in any province from sea to sea and travel the world through the diverse ethnic districts and through the many diverse Canadians that make up this land! Where else could you ride the elevator with the whole world?” – Lorena F., Corporate Communications, Toronto, ON.

“From wildness to metropolitans, from nature to science and technology, from individual pursuits to multi-cultures coming together – joined by a common thread of modern values, hockey and a balanced sense of when to party and when to work.” – Todd S., Customer Care, Toronto, ON.

On behalf of all of us here at Rogers, happy Canada Day – whether you’re celebrating with friends, fireworks or texting from the dock.

Now it’s your turn. In 140 characters or less, what does Canada mean to you?

Richard Bloom is a regular contributor to RedBoard.

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Exclusive 2010 FIFA World Cup Offer for Rogers iPad Customers

2010 FIFA World Cup iPad AppNearly two weeks into the 2010 FIFA World Cup, we know that our soccer-crazy customers are passionate about accessing the tournament live on their mobile devices. That’s why Rogers has launched a FIFA World Cup app specifically for customers with iPad Wi-Fi + 3G. The new app will allow you to live stream all the remaining 2010 FIFA World Cup games on your iPad.

How much is it?

As a special offer for iPad Wi-Fi + 3G customers the app will be free to download and use. All data generated while using the app on the Rogers network will not come out of your monthly data bucket

How do I get it?

Go to and search for Rogers LIVE 2010 FIFA World Cup. You must have an iPad Wi-Fi + 3G activated on the Rogers network in order to view content of the app.

If your iPad is not currently with Rogers, all you have to do is obtain a micro SIM, pop it in and start the on-device activation process. Detailed instructions can be found on the RedBoard post about activating your iPad. Plans are good for 30 days from activation.

Also, for more information on the different ways you can experience the 2010 FIFA World Cup with Rogers, check out our post here.

What happens after the World Cup?

Unlike the Rogers on Demand Mobile app we announced a few weeks ago, this app will only include 2010 FIFA World Cup games. It will not contain other Rogers on Demand related content. After the tournament, just simply remove the app from your device and try to adjust yourself to football withdrawal. :)

Miranda MacDonald is a regular contributor to RedBoard.

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Swipe, tap, update: Apple’s iOS 4 now available

iOS 4 software updateGood news iPhone users. You can upgrade your iPhone 3G or 3GS to Apple’s new operating system, iOS 4, right now via iTunes.

The new operating system includes some cool new features such as multitasking, folders, enhanced mail, iBooks, playlist creation, tap-to-focus video, home screen wallpaper, and more (Check out Apple’s website for more details on iOS 4).

Some features may not be available on all products. For example, multitasking requires iPhone 4 or iPhone 3GS.

Upgrading your software is free.

How do I upgrade to iOS 4 Software?
1.    Install the latest version of iTunes (iTunes 9.2) from the iTunes download page.
2.    Once installed, run iTunes 9.2.
3.    Connect your iPhone to your computer.
4.    Select your iPhone, when it appears in iTunes under Devices.
5.    Select the Summary tab.
6.    Click Check for Update.
7.    Click OK to update.

So what do you think of the new operating system? Tell us your experiences with iOS 4 below.

Richard Bloom is a regular contributor to RedBoard.

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No more ties: Snag a Sony Ericsson Xperia X10 for dad

RedBoard father's day contest Sony Ericsson Xperia X10Spoiler alert: Your dad has enough ties.

With Father’s Day coming up this Sunday, we wanted to help you make it the best year ever for you and dad. So, we’re excited to unveil our first-ever RedBoard contest where we’re giving away a brand new Sony Ericsson Xperia X10 – one of the coolest touchscreen smartphones available today with Timescape, Mediascape and an 8.1-megapixel camera. (Check out our demo of the Xperia X10 here).

Here’s how the contest works:

  • In 100 words or less, tell us why your dad deserves an Xperia X10. Or, if you’re a father, tell us why you deserve to win the device.
  • You must submit your entries via the comments field below.
  • The contest is open as of right now and will run until Thursday, June 17 at noon ET.
  • The RedBoard team will narrow down the entries to our favourite five submissions and publish them on the blog Thursday afternoon.
  • Later that afternoon, the winner’s name will be drawn at random from one of the top-five submissions and published on the blog.

Remember, creativity counts. You never know – if you win, your dad may just forgive you for crashing the family car when you were 17.

Update (June 17, 1 :12 p.m.): The entry period for our first-ever RedBoard contest has come to an end – and we’re blown away by your entries. We got poems, personal anecdotes and even some tongue-in-cheek submissions, so thanks for your participation!

But we had to narrow it down to five finalists (below).  The next step will be a random draw from the five finalists, which we’ll be announcing right here at 4 pm ET.

Here are the finalists in order of submission:

My father has had a rough year. He was let go from his job after 15 years at the same company, due to “restructuring.” As a slap in the face, his boss fudged some paperwork and tried to deny him severance. My dad had to go through his union to fight for what he was entitled to. During all of this, his father passed away. It wasn’t a sudden death, but it wasn’t expected either. Due to losing his job, my dad no longer has a cell phone, and I think the Xperia would be a perfect fit for him.

Jessica Y.:
Father’s Day is around the corner,
I circle it on the calendar with a pen.
A new cell phone for my dad would be great,
so why does he deserve a Xperia X10?

My dad works about 80 hours a week,
and has been doing this for many years.
He has an old, chunky cell phone,
that usually causes laughter among his peers.

He has supported my sisters and I,
tuition payments for university and school.
I believe the Xperia X10 will be a sweet gift,
that’ll cause him to laugh, cry, scream and drool.

Love you, Dad.

I think I would rather have a smartphone than a tie.
Can you imagine the conversations at work around the water cooler.
Me: “Nice tie John! … Oh me? I got THIS. (holding it under my chin with a picture of a tie hanging on the screen.)
Everyone else: …. (insert the pregnant sound of silent envy)
Me: Yeah, baby… Boo-Yah! No, yeah, I mean, I do like the tie… is that polyester? I had a couch made of that. Nice. Seriously – hold on, my tie is ringing…

Shilpa A:
Patient calm listener
Quietly working away
Never ever complaining
Always doting on his kin
My father is my hero

A tanka for the greatest man ever from the luckiest daughter ever

With a Sony Ericsson Xperia X10 my father would realize “Android” is not just a robot in Star Wars. He would friend me on Facebook, guffaw at my inane tweets, text his grandchildren, and maybe, just maybe, get rid of his pager. My father would download Nana Mouskouri ringtones, take photos of rare birds, and never get lost in the woods in Maine again! He would embrace the new digital age and radiate an aura of hipness not seen since the days of his plaid polyester golf pants. Please Rogers, make my dad cool.

Update (June 17, 4 p.m.): And our winner is…Jessica Y! Congrats Jessica for your submission. We’ll be in touch shortly via email — and we hope you’ll send us a pic of your dad drooling over the Xperia X10. :)


Richard Bloom is a regular contributor to RedBoard.

Contest closes at 12:00 noon on June 17, 2010. Open to residents of  Canada who are 18 years or older, excluding residents of Quebec. Tell us in 100 words or less, on the Rogers Redboard blog, why your father, or you (if you are a father), deserves a Sony Ericsson Xperia X10 for father’s day.  One (1) Sony Ericsson XPERIA X10(TM) valued at $550 to be won.  One entry/person. Odds of winning depend on the quality of the post and the number of eligible entries. Mathematical skill-testing question to be correctly answered to win. No Purchase Necessary. Full Rules at’s-day-contest-rules
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RedBoard video: How to catch every second of the 2010 FIFA World Cup

With the first match of the 2010 FIFA World Cup kicking off at 10:00 a.m ET today, soccer fans everywhere are gearing up for the world’s biggest sporting event.

As part of our RedBoard video series, I speak with Anthony Antonelli, Senior Director, Consumer Marketing, who provides a hands-on demo of the different viewing options Rogers customers have to catch every second of 2010 FIFA World Cup. (For detailed instructions on how to access the content, check out last week’s blog post).

And, in partnership with CBC, Rogers customers – for the first time – will be able to catch a selection of tournament action in 3D, including the third place and final matches.

Recently, we also held a launch event with soccer legend Eusebio in downtown Toronto to kick off of our coverage of the tourney. If you couldn’t make it down, check out the highlight video below.

So how will you be watching the 2010 World Cup action?

Miranda MacDonald is a regular contributor to RedBoard.

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Rogers iPhone 4 Update

iPhone 4Rogers intends to launch iPhone 4, the thinnest smartphone in the world with the highest resolution display ever built into a phone, in Canada in the coming weeks.

As this is a brand new device – just announced today – we’re not ready to talk about release date or pricing just yet. We’ll announce the details here at the same time as our dealers and Care reps get them, so check back on RedBoard to learn more.

You can also sign up at for e-mail alerts about iPhone 4. For more information on iPhone 4 please visit

Keith McArthur is Senior Director of Social Media at Rogers.

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RedBoard video: Shorts in the City app hits the iPad

If you’ve got an iPad, the challenge now is what to put on it: so many apps, so little time.

Alongside its Canadian launch, Rogers Media became one of the first companies in Canada to unveil a video app for the iPad. The free Shorts in the City app is part of the Shorts in the City program that offers serialized online video content of 17 shows, making up 500 episodes and 35 hours of drama, comedy, sci-fi, thriller, horror and animation. The videos are available across the Rogers Media websites,, on iPhone (exclusively for Rogers Wireless customers) and soon for Digital Cable TV subscribers on the Rogers On Demand channel.

As part of our RedBoard video series, Claude Galipeau, Senior Vice President and General Manager of Rogers Digital Media, talks about the program, does a live demo of the app and talks about what’s next for the Rogers’ media properties.

Have you tried the Shorts in the City app? What’s your favourite show? And what apps do you recommend for the iPad?

Miranda MacDonald is a regular contributor to RedBoard.

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Goooooooal! Catch every second of the 2010 FIFA World Cup on the screen of your choice

Rogers on Demand Online FIFAIf you’re a soccer fan, you likely know that more than two-thirds of the 2010 FIFA World Cup matches will take place during the Canadian workday. But don’t worry about having to call in sick or book vacation days: we’ve got you covered at work, at home and on your mobile.

With 10 days to go until the opening kick, here’s how you can stay on top of every goal, penalty and celebration:

  • Visit Rogers On Demand Online to get free, live streaming and catch-up of all 64 matches in English with a variety of matches available in French, Spanish and Italian, plus scores, schedules, game highlights, team and player previews, match recaps and more. Available exclusively for all Rogers customers, including Wireless.
  • If you’re a Cable TV subscriber, watch all of CBC’s coverage of the tournament in conjunction with Radio-Canada, digital channel bold, and on your TV. You can also watch Italian and Spanish broadcasts on Telelatino (TLN).
  • If you’re a Digital Cable TV customer, you can catch up on and replay every second of action in high definition and standard definition on Rogers On Demand, Channel 100. All matches are available in English with some available in French, Spanish and Italian.
  • Get your FIFA fix on the go with the Rogers on Demand Mobile application that lets you live stream every game on your smartphone as well as get recaps and highlights after the whistle for a one-time fee of $10. Costing $5 a month to use, the app is coming soon for Android, BlackBerry and iPhone devices. Pick them up soon via the Android Market, Rogers mobile portal (URL mobile only) and iTunes App Store, respectively.

Rogers On Demand Mobile FIFA

  • Click on the Rogers 2010 FIFA World Cup mobile portal, free for Rogers Wireless customers, featuring ringtones and wallpapers, schedules and SMS alert packages. Text SOCCER to 555 for premium video highlights, penalties, warm-ups, team interviews & more.

Share your passion
Follow real-time updates on your favourite teams in English, Italian and Spanish on Twitter and Facebook, and comment on the games as you’re watching at

As a bonus, you can also download the Soccer Fan Frenzy app for your smartphone, featuring soccer sounds (including Olé, Olé; Gooaall!! and more), the ability to wave your favourite country’s flag and even red-card a friend. It’s available for Apple iPhone, Android and BlackBerry devices. Customers can text “Soccer” to 555 and get a link to download the app, while non-Rogers customers can search for “Fan Frenzy” in BlackBerry App World.

Rogers Soccer Fan Frenzy app

More information and pricing can be found at the official Rogers FIFA 2010 microsite and today’s press release.

So, are you ready for some soccer? How will you be watching? Who are you rooting for?

Update (June 8, 11:00 a.m.): Rogers On Demand Mobile is now live in Android market (URL Mobile Only) and iTunes. The BlackBerry version will be available later this week.

We’ve had some questions about the app’s compatibility. Rogers On Demand Mobile was designed to work on devices sold and supported by Rogers. Unsupported devices, including the Google Nexus One, cannot run the Rogers On Demand Mobile app at this time. Please visit for the list of supported devices.

With regards to data charges – data used by the Rogers On Demand Mobile app won’t count towards your data plan bucket. Downloading the app itself does incur some small data charges.

Update (June 11, 9 a.m.): Rogers customers with BlackBerry 9000, 9100 or 9700 are able to download the application via Rogers mobile portal (URL mobile only).

Rob Manne is a regular contributor to RedBoard.

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